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How Doritos ceded Super Bowl control to its fans—again
Why create your own Super Bowl ad when you can have your fans do it for you?For its 25th appearance…
How AI Is Transforming the SEO Landscape — and Why You Need to Adapt
Search engine optimization (SEO) has always been about one thing: making content visible to the right audience at the right…
4 Ways Being a Coach vs. a Boss Can Transform You as a Leader
Leaders who learn to coach don't just build better teams — they revolutionize how their organizations think, create and succeed.…
Meta Is Dismantling DEI Programs but Tells Investors It Still Wants ‘Cognitive Diversity’
Meta employees typically vote on which questions executives should address at companywide meetings. Ahead of such a gathering scheduled for…
His Side Hustle Turned Full-Time Business Sees $100k Monthly
This Side Hustle Spotlight Q&A features Brock Giles, 36, of Salt Lake City, Utah. Giles is the founder of small-batch…
Celebrity-backed non-alcoholic drink brands are on the rise
Tom Holland probably isn’t toasting his recent engagement with champagne. Instead, the actor’s non-alcoholic brew brand, Bero, seems to be…
Boost Your Profits and Customer Loyalty With These 6 Business Strategies
Acquiring new customers has always been quite a challenge, and it's getting more and more expensive and time-consuming in the…
Chili’s Sees Increased Foot Traffic, Sales, and Gen Z Love
Six months ago, LinkedIn user Lauren Nicholas noticed that something was going on with the casual dining restaurant, Chili's."Chili's is…
The Unspoken Truths of Startup Failures — 10 Cautionary Tales for Entrepreneurs
The startup world is often painted as a land of endless possibilities, where big dreams meet big checks. Entrepreneurs and…
How SailGP’s CMO is leveling up the racing league
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of…