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Telly falls short of delivering half a million TVs, but says people are watching
There’s ad-supported television, and then there’s Telly, a company that’s so ad-supported it’s giving away free 4k televisions in exchange…
What Gen Z thinks of social, video, AI, and sports: report
New year, same trendsetters.As Gen Z’s purchasing power continues to climb, the demographic’s influence on culture and consumer behavior is…
How Pop-Tarts pulled off its unforgettable mascot sacrifice
On December 28, 2023, a sacrifice was performed on live TV.The Strawberry Pop-Tarts mascot, who was introduced Eras Tour–style at…
Baltimore Ravens brought comedian Stavros Halkias’s ‘Ronnie’ character to an NFL game
On New Year’s Eve, the Baltimore Ravens clinched the top spot in their conference. In theory, this grants the team…
Here’s how three people in the ad industry are using AI
2023 was the year everyone’s parents asked them if AI was going to put them out of a job.We’re not…
US presidential election ad spend is already climbing: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Why brands keep embracing Taylor Swift and Travis Kelce
One Monday in November, Missouri-based marijuana dispensary chain Greenlight Dispensary found itself with more than 2,000 new customers thanks to…
The days of the traditional agency of record could be numbered
Agencies scored plenty of wins in 2023. Major advertisers like Verizon, General Mills, and Kimberly-Clark all named new creative or…
The year in women’s sports—and women’s sports marketing
Sports were most definitely for the girls in 2023.Even though the US Women’s National Team didn’t bring home the World…
Agencies are prioritizing personality, authenticity when hiring
Much like your For You page, the skills ad agencies are looking for in creatives are always changing.For a while,…