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Why Oreo is returning to the Super Bowl after more than a decade
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
After a year of backlash, Bud Light returns to the Super Bowl
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Coworking with Becky Owen
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Becky…
Netflix’s ad tier counts 23 million monthly active users
Netflix’s ad-supported tier continues to gather steam, but another competitor is on the way.The streamer added more than 13 million…
Max isn’t behind the ‘mob wife’ trend—but it’s not mad about it
“Clean girl is out. Mob wife is in.”That’s according to TikToker Kayla Trivieri, who has racked up more than 200k…
How Josh Cellars is responding to all those memes
Like an elementary school classroom in the ’90s, X was full of Joshes last week.The social memes, which focused on…
How Halara uses influencer incentives to go viral again and again
If you’re a TikTok girlie, you’ve probably seen videos that feature Halara clothing. If you’re also a marketer, you may…
Pre-upfront talks at CES reflect increasing optimism—and competition—in ad-supported streaming
For decades, marketers have made the pilgrimage to Las Vegas for CES each January for a number of reasons. Among…
Coworking with Julie Triolo
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
As consumers demand more for their money, some clothing brands shift their messaging to quality
The quality of clothes—particularly women’s clothes—ain’t what it used to be. Items made from 100% natural fibers are hard to…