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Why Volkswagen’s first Super Bowl ad in 10 years leans into emotion and nostalgia
In 2011, Volkswagen aired one of the most memorable ads in modern Super Bowl history: “The Force,” where a child…
Paramount+’s big-game ad features Peppa Pig and Sir Patrick Stewart
Drew Barrymore, Sir Patrick Stewart, Peppa Pig. You name it; the Paramount+ Super Bowl promo has it.The subscription service, which…
Social media trends: Teasers and crowd-pleasers
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
E.l.f. Cosmetics is bringing the ‘Suits’ cast—and Judge Judy—together for the Super Bowl
E.l.f. Cosmetics is betting that there will be demand for beauty content at this year’s Super Bowl. And that was…
How Bud Light and Michelob Ultra are aiming to stand out during the Super Bowl
Anheuser-Busch InBev’s 33-year run as the Super Bowl’s exclusive alcohol advertiser ended in 2022, but the company still has a…
Hellmann’s fourth Super Bowl ad continues its tradition of food waste messaging—with a furry twist
The cat’s out of the bag: Hellmann’s joined the early wave of brands releasing their Super Bowl ads weeks ahead…
With its Super Bowl spot, Drumstick hopes to be more than a ‘latent memory’ of summer
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Lessons from the Super Bowl’s biggest ad successes—and failures
The Super Bowl is advertising’s biggest stage—and an expensive one, at that.This year, it cost advertisers up to $7 million…
Publicis Health to pay $350 million in settlement around opioid marketing
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Why the New York City Ferry is sailing into advertising
Seeing more ads on the New York City Ferry? Thank Mayor Eric Adams.While the New York City transit system has…