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Inside the marketing behind consumers’ favorite food fad
Protein was once something that only athletes and gym aficionados paid much attention to. But in 2025, tracking protein intake…
Trump Executive Order Will Hand TikTok Over to US Investors
On Thursday, US president Donald Trump signed an executive order to transfer ownership of TikTok’s US operation to a group…
When your fans love other sports, join along, Topgolf says
Football players love golf, but do golfers love football?At Topgolf, the high-tech indoor golf chain, it seems they do. The…
A Former Apple Luminary Sets Out to Create the Ultimate GPU Software
Writing software for GPUs is also something of a “dark art,” says Waleed Atallah, the cofounder and CEO of Mako,…
Tightening budgets have some marketers opting for AI imagery
A brand puts out a new campaign with imagery that looks like it could be AI-generated, eagle-eyed observers point out…
Amazon Will Pay $2.5 Billion to Settle FTC Suit That Alleged ‘Dark Patterns’ in Prime Sign-Ups
In the six-year time frame established in the settlement, anyone who “unsuccessfully attempted” to cancel their Prime subscription online is…
The art of the celebrity ad deal
It was a summer of celebrity brand deals in the spotlight: KATSEYE x Gap, Gavin Casalegno x Dunkin’, and of…
Meta Poaches OpenAI Scientist to Help Lead AI Lab
Mark Zuckerberg has poached a high-ranking OpenAI researcher to be the research principal of Meta Superintelligence Labs. Yang Song, who…
What happened during the first day of Google’s ad-tech antitrust trial remedy phase
The remedy phase of United States v. Google LLC kicked off in a federal courthouse in Alexandria, Virginia, on Monday.…
At this year’s Ryder Cup, golf looks cooler than ever
For many people, golf used to be that thing your dad would do way too early on a weekend morning…