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Marketing 6 Min Read

Celebrity-backed non-alcoholic drink brands are on the rise

Tom Holland probably isn’t toasting his recent engagement with champagne. Instead, the actor’s non-alcoholic brew brand, Bero, seems to be

Growing a Business 6 Min Read

Boost Your Profits and Customer Loyalty With These 6 Business Strategies

Acquiring new customers has always been quite a challenge, and it's getting more and more expensive and time-consuming in the

Leadership 3 Min Read

Chili’s Sees Increased Foot Traffic, Sales, and Gen Z Love

Six months ago, LinkedIn user Lauren Nicholas noticed that something was going on with the casual dining restaurant, Chili's."Chili's is

Start A Business 7 Min Read

The Unspoken Truths of Startup Failures — 10 Cautionary Tales for Entrepreneurs

The startup world is often painted as a land of endless possibilities, where big dreams meet big checks. Entrepreneurs and

Marketing 6 Min Read

How SailGP’s CMO is leveling up the racing league

This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of

Startups 6 Min Read

Emergency Braking Will Save Lives. Automakers Want to Charge Extra for It

The most challenging part of FMVSS 127 is the night-time Pedestrian Automatic Emergency Braking (PAEB) test, which, unlike the EU’s

Marketing 9 Min Read

Meta’s pullback on fact-checking puts brand safety back in the spotlight

Brand safety is dead. Long live brand safety.Earlier this month, Meta announced that it was ending its fact-checking program and

Growing a Business 9 Min Read

How Strategic Partnerships Catapulted My Business to 200% Growth — and How They Can Help You, Too.

I understand firsthand the power of strategic partnerships. Our firm was fortunate during the pandemic in that many businesses were

Leadership 7 Min Read

These Are the Top Innovations Paving the Way for Clean Energy By 2030

The global economy is undergoing a strategic shift towards a future built on clean energy. The U.K. has set 2030

Startups 4 Min Read

Exposed DeepSeek Database Revealed Chat Prompts and Internal Data

“It's pretty shocking to build an AI model and leave the backdoor wide open from a security perspective,” says independent