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WIRED Roundup: Gemini 3 Release, Nvidia Earnings, Epstein Files Fallout
Zoë Schiffer: Yeah, I think that one thing that everyone can agree on is that Nvidia is undoubtedly one of…
Jim Beam is taking its American roots to global fans with sports sponsorships
It’s hard to overstate the role of leagues like the NFL and NBA in American culture, but a few other…
To promote “Bugonia,” Focus Features invited fans to step into the world of alien conspiracists
If alien activity has been of concern lately, good news! All suspicions of extraterrestrial life can be collected and discussed…
Europe Is Bending the Knee to the US on Tech Policy
Almost everything is on hiatus. The EU AI Act, Digital Services Act, and Digital Markets Act are all at risk.…
How brands are aiming to build ‘algorithmic trust’ ahead of an AI agent-powered Black Friday
Whether you’ve got your eyes on the latest pair of Meta Ray-Ban shades, a cozy sweater from The Row, or…
There Is Only One AI Company. Welcome to the Blob
It all began, as many things do, with Elon Musk. In the early 2010s he realized that AI was on…
Is ‘Black November’ a problem?
It used to be that the frenzy of Black Friday and Cyber Monday was tied to a set few days…
A Research Leader Behind ChatGPT’s Mental Health Work Is Leaving OpenAI
An OpenAI safety research leader who helped shape ChatGPT’s responses to users experiencing mental health crises announced her departure from…
The most marketable college athletes in winter sports: report
It’s not really peak college basketball season until March, but winter is coming, and marketers might be thinking about their…
How ‘Barbie’ ushered in the era of the brand movie
It took more than 10 years to bring Mattel’s fashion doll brand Barbie to the big screen, but boy, was…