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Inside Major League Soccer’s World Cup year marketing playbook
This year, Major League Soccer has a rare marketing opportunity. When the FIFA World Cup comes to North America over…
Missile Attacks Are Overwhelming the Gulf. Delivery Drivers Are Still on the Roads
Uber’s delivery service, which is not operational in the region but reflects common payment schemes, pays for every pickup and…
Pulling back the curtain: Expert tips on sharing brand backstories
In 2023, fast-fashion company Shein invited a group of creators to tour its manufacturing facilities in Guangzhou, China, in response…
The Data Centers Have Arrived at the Edge of the Arctic Circle
On the bank of the river that runs through the Swedish town of Borlänge, construction is underway on a sprawling…
ESPN never had one official brand identity—until now
Everyone knows the ESPN logo: Bright red color, slightly angled uppercase letters, and a horizontal line cutting through the middle.But…
ByteDance’s AI Ambitions Are Being Hampered by Compute Restraints and Copyright Concerns
Move over Sora 2, there’s a hot new AI video model in town.In early February, ByteDance unveiled Seedance 2.0, a…
How marketers are using AI beyond buzzwords
It’s no secret that brands have grown their investment in AI and are now experimenting with agentic use cases. At…
OpenAI Had Banned Military Use. The Pentagon Tested Its Models Through Microsoft Anyway
OpenAI CEO Sam Altman is still in the hot seat this week after his company signed a deal with the…
Why a pet food company went all-in on the Olympics and Paralympics
Athletes are known for being meticulous about their health, whether that’s counting calories, tracking macros, or skipping spirits. Some are…
What AI Models for War Actually Look Like
Anthropic might have misgivings about giving the US military unfettered access to its AI models, but some startups are building…