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Why football sponsors are going beyond the traditional ad format
From Friday Night Lights to All American, dramas and sitcoms about football have permeated TV networks for decades. In recent…
10 Reasons Startups Fail — and How to Deal With Them on an Emotional Level
Hi there! I'm Dima, the founder of PitchBob — an AI co-pilot for entrepreneurs. We started as an AI pitch…
4 Ambitious Goals My Business Has Set for 2025 — and How We Plan to Achieve Them
Setting goals is essential for any agency aiming to thrive and grow in a competitive landscape. Goals provide clarity and…
How Failing 22 Times Paved the Way to My Success
Let me drop a little truth bomb: overnight success is the biggest gimmick ever.Yeah, I said it. The term "overnight…
Get ready for consolidation in 2025, media investors say
In the New Year, the Lumascapes could get a little smaller.That’s because, if the tea leaves are correct, advertisers are…
The Overlooked SEO Trick That Can Skyrocket Your Rankings
If you've ever wondered how some websites consistently appear at the top of search results while others don't, you're not…
Leadership Tips From a Military Veteran and Former KFC Exec
Monica Rothgery is a natural leader. She has trained army soldiers, managed fast-food restaurant teams, built international franchise locations, and…
How Google Maps Makes It Harder for Palestinians to Navigate the West Bank
Last month, Google Maps launched an update to help users easily look up West Bank addresses. Bourdeau says that overall,…
How a Grandfather Started a $500,000 Side Hustle on Amazon
This Side Hustle Spotlight Q&A features Joshua White, a 50-year-old father of six and grandfather of two based in Boca…
CMOs on the biggest challenges they anticipate in 2025
Marketing might be fun, but no one said it would be easy.In the new year, marketers are facing new technology,…