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Under the hood of Nascar’s social media strategy
This story is the eighth in a series about how marketers for sports teams and leagues around the world approach…
How Small Businesses Can Capture $76 Billion Holiday Spend
U.S. shoppers spent nearly $11 billion online on Black Friday, and Cyber Monday is on track for even larger numbers,…
Bill Gates Suggests These Four Books During the Holidays
If you're looking for a good book to read or gift this holiday season, Microsoft founder Bill Gates has you…
Brian Chesky Says Big Things Are Coming for Airbnb in 2025
Big changes could be coming to Airbnb next year. In a conversation at WIRED’s Big Interview event in San Francisco…
I’ve Spent 37 Years in Business — Here’s How I Beat the Odds and Stayed Ahead
I have led a successful media production and communication consulting company for over three decades. That means I have beat…
In the wake of a polarizing election, mental health apps seek to reach all users
On Nov. 5, as the world waited with bated breath to find out the outcome of the US presidential election,…
Why Expanding to a Second Location Isn’t as Easy as It Seems
Congratulations! Your blood, sweat and tears have paid off, and the brand you've built is finally getting the recognition (and…
Campbell’s CEO Moves From Canned Soup to NFL’s Commanders
First, the Campbell's Company changed its name. Now, the company is changing CEOs.Current CEO Mark Clouse, 56, will step down…
Bluesky Now Has 24 Million Users. Jay Graber Is Still Vowing to Keep It From Enshittification
Bluesky has seen massive growth in the weeks following the US election. As of Tuesday, there are 24 million users…
Side Hustle: She Made Over $300k in a Year Wrapping Gifts
When Michelle Hensley, now founder and CEO of luxury gift basket and wrapping company Nifty Package Co., lost her husband,…