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Frito-Lay’s Messi campaign is the latest installment of its multi-year soccer strategy
Coming off of its well-received Super Bowl commercial for Doritos Dinamita, Frito-Lay is shifting its focus to the other football.The…
6 Benefits of Brand Equity
We live in a world where brands are becoming household names. You can Google stuff to learn, Photoshop pictures to…
College Friends’ ‘Fun’ Side Hustle Gets Them on ‘Shark Tank’
This Side Hustle Spotlight Q&A features college best friends turned small business owners Jess Blakely and Willow Sprague. Blakely and…
Musi Won Over Millions. Is the Free Music Streaming App Too Good to Be True?
Musi has faced objections to its business practices before. In October 2019, the company filed suit against an online ad…
How Becoming a Teenage Dad Fueled His Drive to Succeed in Business
Welcome to another compelling episode of The Jeff Fenster Show! Today, we dive deep into the inspiring story of Kale…
Streamers surge puts upfronts to the test
Advertisers survived the holiday whiplash of CES. They ran through the digital noise of the NewFronts. Now there’s only one…
Your Employees Must Learn to Use AI. It’s on You to Teach Them.
A friend realized a lifelong dream of purchasing a tiny, seaside hotel and completely renovating it. Shortly before the grand…
How To Explain Long-Lead Times to an Antsy Client
There was a time when it was standard in the PR world to wait weeks or even months to learn…
Google DeepMind’s Groundbreaking AI for Protein Structure Can Now Model DNA
Google spent much of the past year hustling to build its Gemini chatbot to counter ChatGPT, pitching it as a…
How a Big Bet Paid Off for Gambling.com’s Founder
Gambling.com Group founder and CEO Charles Gillespie started his entrepreneurial journey in the most fitting way possible. With a big…