Chances are, your content is not as great as it could be. It’s likely your tweets could be punchier, your LinkedIn posts more compelling and your homepage text could tell a better story. But when you’re busy running a business, you might not have time for anything other than a scrappy first draft. Publishing that draft would be a mistake, but it’s easy to believe that sharing something is better than nothing. Here’s where ChatGPT can save the day.
Dickie Bush has helped over 10,000 people start writing with Ship30For30.com. A former hedge fund trader turned digital writer, he talks about digital business and personal progress to entrepreneurs and creators aspiring to make writing their thing. Taking them through cohort-based courses and training covering topics such as finding the time to write, how to stop overthinking, and overcoming the same problems all beginners face, Bush started experimenting with ChatGPT when it launched, to pass the learnings onto his students.
Instead of getting ChatGPT to create your content from scratch, use it for the fine tuning. Making your work more persuasive or informative, for example, will ensure it achieves the goals you set out to achieve. Suddenly, your work has purpose. Bush spent 20 hours with ChatGPT and found these 7 “goals” to be the best instructions when asking it to rewrite something. Here are the prompts you need to publish with confidence.
More persuasive
Especially on your sales pages, don’t let your writing lack the persuasive tone that will sell your stock. You may have accurately communicated the problem, you may have sufficiently described the features and benefits, but a twist of persuasive flair can be the difference between someone becoming a customer and closing the tab to do something else.
Here’s the prompt that Bush suggests you use with ChatGPT: “Rewrite my text with powerful, convincing language that will leave my readers no choice but to take action.”
More informative
If someone is hungry for more information, make sure you give it to them. Even if the basics are all there, some people want the nuts and the bolts to really feel like they understand. Perhaps you’re a simple writer who cuts to the chase. Here’s where you rely on your pal ChatGPT (or “Chad” for short) to add the flowery language that doesn’t come naturally to your style.
This prompt from Bush will add the detail: “Rewrite my text with rich, informative details that will leave my readers feeling educated and informed.”
More descriptive
Great writing appeals to all the senses, but writers often focus on a few. People who learn in different ways require certain language to take content in. Auditory, visual and sensory concepts, weaved into your regular writing, will enable more of its readers to resonate hard. Use ChatGPT to embellish your words for the benefit of all.
Bush instructs that you prompt accordingly: “Rewrite my text with evocative, descriptive language that paints a vivid and unforgettable picture in my readers’ minds.”
More humorous
We can’t all be naturally hilarious. Some people have to work to make it happen, and that includes using AI. If your punchlines are falling flat and no one really knows when you’re joking, get help jollying up your content and enticing those laughs. Especially if you’re writing for a more light-hearted platform, let ChatGPT rework your words and learn the techniques for the future.
Prompting like this is no laughing matter. Here’s what Bush recommends: “Rewrite my text with clever, comedic touches that will leave my readers laughing and entertained.”
More action-oriented
Couch potato content generates couch potato action. If your sentences sprawl lazily and your directness is average at best, readers will emulate your tone and stay sitting down. They won’t feel like jumping up and taking action unless you modify your style and compel them to do so. If you want someone to act, they have to feel inspired. They have to believe it will be worth their while.
Bush explained the prompt to copy and paste into ChatGPT: “Rewrite my text with urgent, action-oriented language that will inspire my readers to take immediate action.”
More emphatic
Even if you’re blasé, the characters in your content should visibly care. Developing stories around people with strong emotions helps them resonate with an audience. Readers will find themselves fighting your corner and not know exactly why. If you’re going to write about people, either yourself or others, give them a clear mission to stand behind and make their stories hold weight.
Co-create with ChatGPT using Bush’s prompt for emphaticness: “Rewrite my text with emphasis on the emotions and feelings of the characters or subjects I’m writing about, making the reader feel and connect with the story more.”
More concise
You know how this story goes. There’s a really important point you want to make, but you can’t quite get it out. Instead of succinctly telling the story, you’re taking readers around the houses, dropping in context that doesn’t matter and waffling with sentences that don’t progress the journey. Here’s where ChatGPT can act as that metaphorical red pen, to strike through your hyperbole and extract the essential.
Here’s how Bush advised you prompt to this effect: “Rewrite my text using more concise and to-the-point language, making it more direct and easy to understand for my readers.”
Don’t let lack of time or editing assistance stop you publishing work that you’re insanely proud of. Scribble away, get your concepts down, then use the power of ChatGPT to turn the abstract mess in your head into words and sentences that make sense and lead to results.
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