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Zoom Steps Up Its Game With AI and
Here are five things in tech that happened this week and how they affect your business. Did you miss them? 1 – Zoom taps AI to empower customers in safe hybrid work environment. Zoom – the communications platform used by nearly 13 million people each month – is working to further elevate its collaboration services with AI technology. Announcements include…
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17 Steps Leaders Overlook When Crafting A Winning Marketing Strategy
The first introduction of a new product or service is just the tip of the iceberg when it comes to crafting a successful marketing campaign. From selecting a target audience to making adjustments based on customer feedback, businesses have a lot to handle and it can be easy to miss…
Is This Crystal Clear To You? Are You Sure?
By Dianna Booher— The question of clarity reminds me of the famous line in the 1992 movie A Few Good Men. In a fiery exchange between Jack Nicholson (on trial) and Tom Cruise (the lower-ranking prosecutor), the Marine Colonel responds from the witness stand: “We follow orders or people die.…
Macro And Micro Trends Employers Can’t Ignore
Brian Freeman is the CEO of Mployer Advisor, one of the nation's largest marketplaces connecting employers to top-rated insurance advisors. Benefit design and healthcare planning for 2024 has kicked off for most companies by this point. From my purview in the insurance marketplace, our company sees several thousand employee benefits…
The Biggest Data Leaks And How To Prevent Them From Repeating
Alexander Ray, CEO & cofounder of Albus Protocol, a regulation-compliant DeFi framework for public blockchains. In the digital age, the banking and financial industry has witnessed an unprecedented transformation, leveraging technology to streamline operations and enhance customer experience. However, this transition comes with its own set of challenges, one of…
5 ChatGPT Prompts To Supercharge Your Social Media Content Game
Growing an impressive presence on social media doesn’t happen by accident. You can’t mindlessly scroll your way to a hundred thousand followers. Every decent account, whether a fashion influencer, how-to expert or fluffy cat, had to make an effort. They had to become students of the social media game, assessing,…
Measuring PR And Media Relations Campaign Quality
By Beck Bamberger, founder of BAM by LLYC, a PR firm for VC-backed tech startups, as well as OnePitch, a pitch platform for journalists and publicists. All of my company's clients are techies, nerds and hard-core tinkers. They like to measure everything, and typically they do because our agency exclusively…
5 Trust Busters Ruining Your B2B Marketing Content
Picture this: You’re a content marketer at a fast-growing technology services firm. Your desk is littered with studies, notes from your last few marketing campaigns, and a cold cup of coffee. You've been staring at your screen for too long. The blinking cursor mocks you. You’re in the thick of…
3 Ways Leaders Can Support Their Employee Caregivers
Caregiving is at the heart of every society, and in the U.S., it is a role that more and more people are filling. Many of these people choose caregiving as their occupation, but an increasing number of people are finding themselves in the role of caregiver out of necessity. According…
Isaac Hayes III Built A Social Media App For The Future Of TV – Microcasting. Here’s His Plan
The CEO of Fanbase says his startup has more than 400,000 users as it finalizes a $5 million crowd raise. Isaac Hayes III knows that the first thing people will notice is his name. His father was the iconic R&B producer and singer most known for writing the theme music…
How To Seize The Opportunities Of Rebranding And Avoid The Pitfalls
Rebranding has the power to transform your company. Handled well, a rebrand can modernize your brand, attract high-quality leads, and prepare for growth and scalability. Yet, the process isn’t without its potential pitfalls. That’s why it’s essential to adopt a philosophy of pragmatism throughout the process. Being thoughtful and proactive…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…