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Zoom Steps Up Its Game With AI and
Here are five things in tech that happened this week and how they affect your business. Did you miss them? 1 – Zoom taps AI to empower customers in safe hybrid work environment. Zoom – the communications platform used by nearly 13 million people each month – is working to further elevate its collaboration services with AI technology. Announcements include…
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From Innovation to Advantage At Prota Fiori
One lesson I have learned in my research on social innovation is how overcoming constraints – be they embodied in standard business models, consumer perceptions, supply chain relationships, or others – can lead to new ways of thinking, and ultimately innovation. Faced with limitations, instead of being stalled, social entrepreneurs…
The Role Of Data Analytics In Digital Marketing
Sergio Alvarez is a performance marketing expert, digital attribution leader and CEO and founder of Ai Media Group. Creating an effective digital marketing campaign is not about crafting eye-catching ads or enthralling videos. Of course, those play a role, but I have found that the true root of purpose-driven campaigns…
To Avoid Unemployment In The AI Era, Shift To A Hospitality Mindset
Dr. Okochi, founder and director of Okochikai Medical Corporation, helps businesses drive strategic growth. Creator of Daikandou method. What is Daikandou? It's an unforgettable sensation that rocks the heart. This feeling could come from a speech at a wedding, a thoughtful gift or seeing an infant taking their first steps.…
4 Pillars Every B2B Marketer Should Know
In my last article, I dug into Informa Tech’s 2023 Trust in Marketing Index survey. It was a sobering look at five content pitfalls that B2B technology decision-makers said bust trust: Generic content that speaks to everyone—and no one. Same-old, same-old, repetitive content, just like everyone else is producing. Gated…
Best Small Business Accounting Software Of 2023
Here are five things in tech that happened this week and how they affect your business. Did you miss them? 1 – Best small business accounting software of 2023. According to a review of the most popular small business accounting applications, the best overall accounting software for 2023 is QuickBooks.…
5 Strategies For Creating A Budget in Times Of Economic Uncertainty
Entering the budgeting season with talk of a recession on the tip of nearly everyone’s tongue is problematic enough. High interest rates, labor shortages, supply chain disruptions, accelerated digital transformation, and cybersecurity threats have only complicated matters further, leaving many first-time CEOs to question where exactly to adjust their spend.…
Study Highlights Investor-Friendly Open-Source Ventures
Since 2021, Stockholm and London-based VC fund Oxx has been highlighting the work of young open-source software ventures that have the potential to become investor-friendly sustainable businesses. When it comes to marketing and growth potential, open-source businesses offer some very real advantages over peers working in similar segments. The problem…
How To Navigate Through Change To Emerge An Industry Leader
Charlie Tuzzi is the owner of Cameo by Copeland Cleaners and Winzer Cleaners. While we continue to trek through consistent modernization of industries, it can be difficult to stand out in the sea of competing businesses. For over a hundred years, my company, Winzer Cleaners, has been able to continually…
What Do Marketers Need To Understand About TikTok?
By Warren Jolly, CEO of adQuadrant, a leading omnichannel digital marketing agency in Orange County, CA. Right now, TikTok is still emergent enough as a marketing platform for content to occasionally catch lightning in a bottle and go viral organically. More commonly these days, brands are using TikTok’s ad partnership…
Three Wellness Lessons Leaders Can Learn From The Spa Industry
Noel Asmar is the Founder and Creative Director of Noel Asmar Group of Companies, which services spa, healthcare, hospitality & equestrian. About two decades ago, when I first started outfitting spa professionals in uniforms, the industry didn’t have the same credibility it does today. Hotel managers, in my experience, largely…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…