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Zoom Steps Up Its Game With AI and
Here are five things in tech that happened this week and how they affect your business. Did you miss them? 1 – Zoom taps AI to empower customers in safe hybrid work environment. Zoom – the communications platform used by nearly 13 million people each month – is working to further elevate its collaboration services with AI technology. Announcements include…
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Why Employee Engagement Is In A Slump
Marc Emmer is president of Optimize Inc. and an author, speaker and consultant specializing in strategy and strategic planning. According to Gallup, there has been a measurable decline in employee engagement during the last year. Gallup’s reporting is consistent with my own company's observations of our clients, many of whom…
A Step-By-Step Guide To Analyzing Real Estate Investment Deals
Author, Serial Entrepreneur, Real Estate Investor, Stock Trader & cofounder of The Ligon Group. Real estate investing can be very rewarding; however, it requires careful analysis and informed decision-making. Before diving into any investment, it's essential to carefully analyze all potential deals. In this step-by-step guide, I'll walk you through…
Want Better Results? Tell Better Stories
Founder and CEO of OnPrpose Inc., helping left-brain industries tell stories as interesting as the work they do. Think fast: You have eight seconds to get someone’s attention and keep it long enough for them to learn something, take the next step, give you their email or buy something. What…
What Marketers Can Learn From Barbie-Mania
Founder and CEO of JSA+Partners, a strategic communications firm working with consumer tech, digital media and gaming companies. While the box office struggles to reach pre-pandemic levels and union strikes have put Hollywood on indefinite pause, Mattel’s cinematic Barbie adaptation has become a lifeline for theaters—and its success was no…
How To Prepare For Scaling Your Startup: Balancing Operational Costs
Co-founder and partner at Stratagem Consulting, providing clients with state-of-the-art technologies and robust solutions. Embarking on an entrepreneurial journey can be a thrilling adventure filled with hurdles and unexpected turns. While experiencing this allure of freedom and the delight in transforming your abstract concepts into tangible realities, you can strategically…
How Sales And Marketing Automation Can Drive Growth
By Sameer Kazi, President of marketing and sales automation company, ActiveCampaign. Running a successful business is no easy feat, and for small-business owners, startup founders or rapidly growing teams, the challenges can be especially daunting. Changing priorities, customer demands and macroeconomic changes all contribute to the difficulty of scaling and…
How Tequila’s Tahona Society Is Driving A New Breed Of Greener Entrepreneur
There is no shortage of awards in the drinks business. One of the least known is probably among the best in terms of driving forward the sustainability and environmental message. This year’s winner of the Tahona Society’s competition was a perfect example. Jenny Teasdale and Jeffrey Garcia took home the…
3 Books To Amplify Your Customer Experience
In today’s business world, having the best product or service is no longer enough. Insightful business leaders have begun fortifying the entire customer experience from interest to purchase to follow-up. A buyer with a great overall purchasing experience is more likely to be a repeat customer. Not only that, they…
IRS, Citing Rampant Fraud, Stops Processing Covid Era Employment Tax Credit
Citing "rising concerns about a flood of improper Employee Retention Credit claims," the IRS has announced an immediate moratorium on processing new ERC claims. The agency says that the pause, which will run through through at least the end of the year, is intended to protect honest small business owners…
Three Takeaways For The Private Sector
By: Rhett Buttle As the global landscape has faced unprecedented pressures, the Biden Administration has been squarely focused on protecting American interest at home and abroad. Even so, the Administration recognizes the ongoing need for the two worlds largest economies to have open dialogue and engagement where they can. As…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…