As an entrepreneur, you must stay ahead and anticipate the future. To do this, you must refine your current skills and understand successful business practices while sharpening the most important skills you should master in the next five years.From recognizing potential opportunities to adapting quickly to change and maximizing resources for growth, you'll be better equipped to take your business…
The following is an excerpt from The Ultimate Guide to Instagram for Business, 2nd Edition by Kim Walsh Phillips, on sale now.The Power of Stardom: Leverage Your Instagram Account to Strengthen Your Celebrity, Authority, and Expert Positioning Attaining celebrity status is not about an ego boost (although I'm not going…
Launching a product is a thrilling milestone for any startup. And it's the most obvious time to use PR to support your quest for world domination, along with the impending funding announcement that will no doubt follow. But what if you have a pre-launch startup?For example, Airbnb used press releases…
Businesses of all shapes and sizes have a lot on their plate, and many neglect planning to make a positive impact on the environment as it can be challenging to see immediate value. With Earth Day coming up, now is the perfect time for businesses to reflect on their ESG…
It's estimated that more than 218 million Americans will shop online this year. Countless more will research products and services, engage with brands and start their customer journey on a company website, even if they end up purchasing offline. For marketers, it's never been more urgent to be able to…
Securing a retail space is a significant milestone for any business owner. However, landlords are crucial in determining who gets to lease their property. It can be very competitive to lease certain spaces. In the market that I focus on — the Inland Empire region of Southern California — our…
In the contemporary business landscape, we can say in the last 20 years, the revenue per employee (RPE) has emerged as a salient financial metric, commanding the attention of Big Tech companies as a critical determinant of organizational success. RPE, which quantifies the average revenue generated by each employee, serves…
In the world of startups, having the right guidance can make all the difference. This is where the Intro platform comes into play, offering unparalleled access to the world's most in-demand experts for one-on-one video calls. If you're looking to grow your business, build a successful product, or fundraise, look…
Whether a startup or a Fortune 500 company, earning positive and continuous media coverage is an important part of building strong relationships with customers, partners, investors, employees, regulators and other key audiences.Yet even the largest organizations often do not have a steady stream of news to report, which begs the…
The recent imprisonment of Elizabeth Holmes got me thinking more deeply about the old Silicon Valley adage, "Fake it 'til you make it." This saying has long been the mantra of startups not only in Silicon Valley but throughout the country. I've been involved in the startup community for the…
In 2020, Stephanie Jackson and her husband were expecting their second child when the pandemic struck, halting travel and miring her job as the director of study abroad at the Savannah College of Art & Design in "lots of uncertainty."With the financial reality of putting two kids into daycare fast…
In a declining economy, startups face an uphill battle when it comes to securing funding.…
With all of the recent news about artificial intelligence (AI), it got me thinking about…
A while back, I took a couple of my grandchildren on a tour of the…
Startups face numerous challenges on their journey to success, and failing to overcome any one…
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