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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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How the New York Liberty stays on top of the social game
This story is the third in a series about how marketers for sports teams and leagues around the world approach social media strategy.The WNBA is in the midst of arguably its biggest season ever, having opened with its most-watched games in history and recently signing a new media rights deal…
Coworking with John Sampogna
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
Barbie rolls out new brand campaign at WNBA game
For one night, the WNBA is living in a Barbie world.At Friday night’s matchup between the Chicago Sky and Indiana Fever, the Barbie brand debuted its latest campaign and slogan, “Give Limitless Possibilities.” The campaign centers around a short film introduced at the game, which shows children playing with Barbie…
Roku could soon patent tech that can sense when content is paused—and run ads
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Roku could soon have some new tech up its sleeve to help it stand out in the…
Why La Roche-Posay is betting big on tennis
Fans attending the US Open won’t need to fret if they forgot to pack their own sunscreen—La Roche-Posay will once again have them covered.For the third year in a row, the skin-care brand is the official sunscreen of the US Open, and this year, La Roche-Posay’s presence will be more…
Why Reese’s partnered with basketball star Angel Reese—beyond the obvious reason
It happened, as many sweet things do, thanks to a post.“Reese’s pieces where yall at?????” Angel Reese, one of the brightest rookie stars in the WNBA, wrote on X in June, a reference to both the candy and what Reese’s own fans have begun calling themselves. Last week, Reese’s announced…
Finance brands’ love affair with tennis, explained
Finance brands flock to tennis like bees to honey—or perhaps a Honey Deuce.American Express and JPMorgan Chase have been US Open partners for decades, and at least one other finance brand, Morgan Stanley, is advertising around the tournament this year. At other tennis events and throughout the calendar year, financial…
Coworking with Ryan Nelsen
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
LinkedIn—yes, LinkedIn—is the latest platform the White House is using
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Less than three months out from Election Day, the Biden-Harris administration is embracing the social media network…
Walmart and Target report ads business grew by double digits in Q2
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Who needs 12-foot-tall skeletons when you can sell ads?Walmart and Target both told investors this month that…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Ideas To Transform You From Good To Better To Best
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5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…