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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Period-care brands face unique restrictions online. Nadya Okamoto wants to change that
Menstrual products are a normal part of health routines for half the population. But online and in advertising, they remain largely taboo.Nadya Okamoto, co-founder of period-care brand August, created the brand as part of a decade-long mission to help destigmatize periods. At 16, she started the nonprofit Period.org, and at…
Marketing Brew’s Perfecting Your Influencer IQ event
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.In the influencer space, one word gets repeated a lot more than others.“Take a shot every time…
Coworking with Christoph Becker
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Christoph Becker is chief creative officer of Whalar Group. Prior to that, he helped create the B2B agency Gyro, served as chairman and chief creative officer of FCB New York, and…
Cannes Lions bet on creators this year. Did it pay off?
No, you weren’t imagining it. By the estimation of some attendees, the creator presence at Cannes Lions was bigger than ever this year.“It was truly a multiplier effect compared to last year,” Chris Detert, CCO at marketing company Influential, told us. “There were definitely two to three times as many…
How Monte’s Fine Foods is embracing ‘tomato girl summer’
After the phrase “tomato girl summer” emerged last summer, you best believe that fashion brands took notice.Clothing retailer Lisa Says Gah partnered with Hunt’s on tomato-shaped earrings and a line of apparel, and designers like Rachel Antonoff and Tyler McGillivary are selling tomato-print pants and shirts. Most recently, Staud unveiled…
How Wimbledon is giving fans around the world a taste of London-style tennis
Wimbledon is widely considered to be the most iconic tennis tournament in the world, and while the competition is pretty easy to watch on TV, not nearly as many people get to attend in person.So Wimbledon and the All England Lawn Tennis and Croquet Club, the private members’ club that…
Americans, especially boomers, are still vacationing this summer: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.With prices (and temperatures) so high, marketers might be wondering if it’s even worth incorporating travel and…
How brands are using the comments sections to drive results
In the comments on a TikTok of a dog yelping into a pillow, you’ll find Google making calendar jokes. Below a TikTok about NYC ice-cream trucks, you’ll find fashion brand Kenneth Cole commenting that “Mister Softee must be earned. Never tracked.” And in the comments section of a TikTok of…
What creator Niamh Adkins looks for in a brand partner
If you’ve liked or engaged with content about Jellycats, having a sister, or listening to Taylor Swift, chances are good that Niamh Adkins has made an appearance on your For You page.The 28-year-old creator has built an audience of more than 3 million followers across TikTok, Instagram, and YouTube by…
Movie theater ad spend is climbing: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.After a bumpy start to the summer box office, people are beginning to flock to the movies…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…