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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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The WNBA is turning eyeballs into brand dollars
This WNBA postseason looks a little different than it has in past years.Perhaps most noticeably, the stands are packed with fans.This year’s playoffs, which tipped off late last month, are already breaking viewership records, and brands are packing into the W’s arenas and broadcasts, too: The league has signed eight…
Sportsbooks are spending more on TV ads this NFL season
Jamie Foxx in a wig. Kevin Hart clowning around with LeBron James. An urgent sense that there’s a giant pile of money free for the taking—if only the right parlay is placed.This NFL season, sportsbooks are leaning on tried-and-true advertising strategies to entice new and old customers to pony up,…
Roku releases new ad campaign ahead of holiday season
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Imagine that it’s Thanksgiving Day. You’re back at your parents’ house for the holidays. That one relative…
The unexpected brands behind the WNBA’s sponsorship growth
The sports sponsorship landscape has long been chock-full of spirits, snacks, and soda brands. Categories like beauty, shapewear, and feminine care, though, have tended to be less active in the space.That’s starting to change. This year’s Super Bowl proved fruitful for beauty and skin-care advertisers like CeraVe, e.l.f. Cosmetics, and…
French luxury brands are using ’Emily in Paris’ to market to a US audience
Netflix original series Emily in Paris isn’t exactly prestige TV. The show’s bright, colorful scenes and low-stakes plots have led some viewers to describe the experience as “CoComelon for adults.”Still, the show is attracting high-brow brand attention. Luxury brands including AMI Paris, Boucheron, and Augustinus Bader were featured in Season…
Inside the Seattle Mariners’ quest to connect with younger baseball fans
This story is the fifth in a series about how marketers for sports teams and leagues around the world approach social media strategy.The Seattle Mariners are looking to keep things casual. On social media, that is.In recent years, the team has been making an effort to connect more with younger…
Why CarMax ‘went all in’ on the WNBA—and how it’s paying off
When used-car retailer CarMax underwent a brand repositioning a few years ago, it turned to one of the trendiest sports in the country to do it.The company wanted to be seen as more online and was generally seeking to modernize its image, CMO Sarah Lane said. Enter basketball.“It’s a place…
There’s a content gap in women’s sports. These execs partnered up to help close it
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of the profiles here.Sports fans have no problem finding programming focused on the men’s game. Beyond the games and matches themselves, there’s The Last Dance for basketball enthusiasts, Hard Knocks for…
Consumers’ moods—and purchase intent—goes up at the movies, report finds
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Feeling down in the dumps? Heading to the movies may improve your mood—and a good mood just…
Google, DOJ wrap arguments in landmark antitrust trial—for now
It’s true that Google, the world’s largest advertising company, can see nearly every ad dollar and impression that moves through the digital ecosystem.But that alone doesn’t constitute a monopoly, the company’s lawyers argued on the first day of its defense last Friday.Google brought its arguments to a close this week,…
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