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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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This week in agencies: Shifts at Havas, Saatchi & Saatchi, and more
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps the agency world’s biggest leadership changes, account wins and losses, reviews, acquisitions, and more.Hires and departuresSaatchi & Saatchi…
How Entrepreneurs Can Use Books to Attract High-Value Clients
In a rapidly evolving business environment, competitive differentiation is no longer a luxury but a necessity. Entrepreneurs must continually innovate and leverage strategies that set them apart from the crowd. The task isn't simple, but it's indispensable. Among the arsenal of strategies that can be used to attract high-value clients…
Social media trends: From literal fake lashes to (non-eyebrow) Threads
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers…
The latest updates for advertisers ahead of the Women’s World Cup
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.With less than a week to go until the 2023 FIFA Women’s World Cup, brands and streaming services are sharing more details on…
How to Control the Search Results For Your Name
A study by Pew Research shows that 56% of Americans search their own name to see what comes up in the results. For some, this is about vanity, but for entrepreneurs, what shows up can mean the difference between success and failure.When someone searches your name, what do they find?…
Brands want in on the Women’s World Cup any way they can
There’s only seven days left until the start of the 2023 FIFA Women’s World Cup, and some brands have been eager to get in on the action for months. It’s no wonder: Last year’s Men’s World Cup in Qatar commanded significant attention among US audiences, and less than a year…
TikTok and Redbox announce out-of-home advertising deal
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.This week in unlikely partnerships: TikTok inked a deal with Redbox to display videos from the app on the latter’s kiosk screens across…
6 Proactive Ways to Supercharge Your Online Reputation
Smartphones, tablets and other internet-powered devices have forever changed how consumers shop. Instead of going to friends and family for a referral on a product or brand, shoppers now comb through online reviews before visiting your store or making that next purchase.With review sites now an integral part of the…
The Magic That Happens When You Ask Yourself “Why Not?”
Can two words change the trajectory of a small business? To this and many other business questions, the owner of Starbright Floral in New York City, Nic Faitos, says, "Why not?"This seemingly simple question opened his business up to limitless possibilities. He learned every venture might not be successful, but…
Counting the many, many Barbie collabs
Barbieheimer is upon us, and if you feel like the Mattel marketing team has been working overtime, you’re not alone. Everywhere you look, it seems like there’s an “ x Barbie” collection.With Mattel reportedly planning as many as 45 more movies based on its toys, Barbie could just be the…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…