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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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How Max brought the world of ‘Sex and the City’ to life
Nearly a year ago, the marketing team at Max began working on plans to promote the second season of And Just Like That…, the spinoff of the popular HBO series Sex and the City.And then they realized…there was an anniversary to celebrate first. The 25-year anniversary of the first episode…
Cannes 2023: More concerts, fewer wristbands
Day three is done and my wrists are stacked like it’s the 2004 rubber-wristband craze all over again. Whoever’s making this type specifically is cashing in:According to just about everyone I’ve spoken with, the craziness has peaked, and Thursday/Friday are when things start to wind down. People have transitioned from…
Talkin’ with teachers: Indiana University’s Kate Christensen
Nostalgia. It influences everything from the latest clothing trends to the shows we watch to the food we eat.Kate Christensen, assistant professor of marketing at Indiana University’s Kelley School of Business, has studied the impact of “heritage goods”—objects tied to someone’s past—on consumer behavior.We chatted with her to discuss her…
Summersalt is working to be the ‘swimwear of choice for literally every woman in America’
Since starting swimsuit brand Summersalt, Reshma Chattaram Chamberlin, co-founder and chief brand and digital officer, told us that the goal has been to “be the swimwear of choice for literally every woman in America.”Rather than rely on characteristics like what a consumer looks like, where they live, or what they…
Why executives see Cannes as a worthwhile investment
It can be hard to think of an excuse to visit the south of France on a company’s dime, but each year, thousands of marketers from around the world make the hard decision to fly there to spend time on the beach and drink rosé with their peers.Attending Cannes Lions…
5 Critical Marketing Tools for Fast-Growing Companies
As I can personally attest, working for a company that is quickly expanding has its perks and is an exhilarating experience. The environment is fast-paced, always changing and employees at all levels have opportunities to stretch the boundaries of their current roles to grow professionally. At the same time, setbacks…
Cannes 2023: Saying au revoir
If seven years is a dog year, then seven days is a Cannes year. Thinking back to earlier this week feels like an eternity ago. Since then, I’ve met some great people, eaten many finger foods, and watched people smash €29 drinks in the Carlton hotel lobby. It’s been quite…
FTC sues Amazon, alleges “knowingly” duping millions into signing up for Prime
On Wednesday, the Federal Trade Commission sued Amazon, accusing it of duping people into signing up for Prime, then making it difficult for them to cancel subscriptions.According to the lawsuit, Amazon is alleged to have used “manipulative, coercive, or deceptive user-interface designs known as ‘dark patterns’ to trick consumers into…
In-game advertising company Anzu raises $48 million
Anzu, an in-game advertising company, has raised $48 million in Series B—bringing us all a little bit closer to the future in which every in-game store, soda, and skin is selling you something.The new funding round brings Anzu’s total funding to $65 million, co-founder and CEO Itamar Benedy told Marketing…
TikTok dominates in-app spending, per report
TikTok made them buy it, but Apple and Google got a piece.The short-form video app was the leader of in-app purchases in the US, posting about $780 million in app-store revenue in 2022, according to a report from Data.ai.While TikTok is a free app, users can buy products on TikTok…
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