Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
Diverse casts in TV shows on both linear and streaming are more likely to attract diverse viewers, but on-screen representation in popular programming is still lacking, according to data from Samba TV.The research, which analyzed TV viewership from the beginning of 2023 through May 1 and conducted a nationwide survey,…
With the rise of AI technology, ChatGPT has emerged as a game-changer in the world of SEO. While traditional SEO techniques have their benefits, ChatGPT offers a unique approach to search engine optimization that can help businesses achieve their goals faster.In this article, we'll explore the differences between ChatGPT and…
As a head of a PR agency, I'm often reached out to by brands asking me to launch a full-scale digital PR campaign. Rather unexpectedly for them, sometimes I decline or suggest they push their plans back a bit.The reason is that I firmly believe PR won't make sense if…
Ads for big brands are showing up on “low-quality AI-generated sites” and are primarily served by Google Ads, according to a new report from the publisher-rating tool Newsguard.In May and June 2023, ads from 141 brands appeared on 55 AI-generated websites, NewsGuard found. According to the report, analysts examined 217…
Chris Ruder wanted Spikeball to be known as the beach game when he founded the company in 2008—so much so that he made it the product’s tagline.It turns out that playing on the beach isn’t necessarily representative of the game’s clientele. “When sales started coming in, I realized that most…
Behind almost every vacation is an advertising agency.Okay, maybe not. But they don’t hurt—even the world’s biggest cities and nicest beaches rely on marketing from time to time. Development Counsellors International (DCI) is an agency that almost exclusively markets *jazz hands* destinations, working with destination marketing organizations (DMOs) to get…
Not a great day to be the king.Google, the world’s largest advertising platform, charged advertisers for “premium” advertising but actually placed those ads on sites that didn’t meet Google’s “standards for monetization,” according to research the Wall Street Journal first reported on.Though Google manages all the ad inventory for YouTube,…
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.By the end of 2023, Amazon may have teamed up with your favorite bodega.In its latest effort to speed up deliveries, the e-commerce…
In a declining economy, startups face an uphill battle when it comes to securing funding.…
With all of the recent news about artificial intelligence (AI), it got me thinking about…
A while back, I took a couple of my grandchildren on a tour of the…
Startups face numerous challenges on their journey to success, and failing to overcome any one…
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