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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Could this summer’s blockbuster season reach pre-Covid levels?
Grab an extra-large popcorn and take a seat. The movies are back, baby.Yes, really. Three years after Covid first began putting intense downward pressure on the business proposition of releasing movies in theaters, there is optimism that this summer’s box office, flush with releases like Mission: Impossible — Dead Reckoning…
Summer travel continues to rebound from early Covid, report says
It seems people may still not be over all those canceled summer vacations of 2020.According to a recent Deloitte survey of more than 3,500 Americans—including about 2,200 who “qualified as travelers”—even more are planning on traveling this summer than last. Sure, there are hurdles like inflation, but ultimately, the cost…
Some premium streamers made small waves at Cannes
Apple let the Foo Fighters make most of the noise at Cannes last week.Despite reports that the tech giant would be making a splash at the annual festival (uh, guilty), the company took a more subtle approach to wining and dining the ad industry.Less is more? At the annual festival,…
AI dominated Cannes conversations this year
If last year’s Cannes was all about the metaverse, this year it was all about AI.Mark Singer, US CMO of Deloitte Digital, told us ahead of the festival that he expected AI to be a “universal topic of conversation,” with implications across adtech, martech, agencies, consultants, and creatives. Nicola Mendelsohn,…
There’s a new crop of agencies dedicated to pairing brands with women athletes
It’s been a big year for women’s sports. At the college level, the major women’s basketball and softball tournaments broke viewership records. Meanwhile, the NWSL has been expanding, with more teams to come, and the US Women’s National Team is gearing up for a World Cup that’s expected to be…
Nearly two-thirds of CMOs face budget barriers in 2023, report says
CMOs are still feeling the squeeze on their budgets, according to Gartner’s latest CMO Spend Survey.The majority of CMOs surveyed said that they lack the budget (71%) or resources (74%) to execute their strategy for the year, according to Gartner’s survey, which polled more than 400 CMOs in North America…
Stay Ahead of the Competition and Revolutionize Your Business With This Content Strategy
To drive profitable engagement, you need to understand audience needs and craft effective content strategies. This guide will empower you to create relevant, engaging content aligned with customer intentions, analyze user behavior and leverage data-driven insights to foster strong connections and drive growth throughout the buyer journey — all through…
Want to hire an AI agency? You’re in luck
Sick of interacting with all those humans at work? Meet AIntelligent Studios, an agency operated by AI.The agency is run by two self-described “AI entities,” Aiden and Aiko, that Marketing Brew wrote about earlier this year while they were “interning” at the tech marketing agency Codeword. In early June, though,…
How to Get 10,000 Instagram Followers in Less Than a Month
Nathan Chan is the CEO and publisher of Foundr, a media and education company for young, aspiring, and novice entrepreneurs. He's had the pleasure of interviewing rock-star business leaders to find out what it takes to become a successful entrepreneur.In the following excerpt from The Ultimate Guide to Instagram for…
Diverse viewers watch diverse shows—but representation still lags, study finds
Diverse casts in TV shows on both linear and streaming are more likely to attract diverse viewers, but on-screen representation in popular programming is still lacking, according to data from Samba TV.The research, which analyzed TV viewership from the beginning of 2023 through May 1 and conducted a nationwide survey,…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…