Marketing

Zillow Gone Wild is the gift that keeps on giving for the brand

Marketing 7 Min Read

Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV

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Marketing 3 Min Read

Diverse viewers watch diverse shows—but representation still lags, study finds

Diverse casts in TV shows on both linear and streaming are more likely to attract diverse viewers, but on-screen representation in popular programming is still lacking, according to data from Samba TV.The research, which analyzed TV viewership from the beginning of 2023 through May 1 and conducted a nationwide survey,

Marketing 8 Min Read

ChatGPT vs. Traditional SEO: Which is Better?

With the rise of AI technology, ChatGPT has emerged as a game-changer in the world of SEO. While traditional SEO techniques have their benefits, ChatGPT offers a unique approach to search engine optimization that can help businesses achieve their goals faster.In this article, we'll explore the differences between ChatGPT and

Marketing 8 Min Read

Why Your PR Is Doomed Without a Consistent Digital Strategy

As a head of a PR agency, I'm often reached out to by brands asking me to launch a full-scale digital PR campaign. Rather unexpectedly for them, sometimes I decline or suggest they push their plans back a bit.The reason is that I firmly believe PR won't make sense if

Marketing 2 Min Read

Ads for blue-chip brands are being served on ‘unreliable’ AI-generated sites, report says

Ads for big brands are showing up on “low-quality AI-generated sites” and are primarily served by Google Ads, according to a new report from the publisher-rating tool Newsguard.In May and June 2023, ads from 141 brands appeared on 55 AI-generated websites, NewsGuard found. According to the report, analysts examined 217

Marketing 7 Min Read

How Spikeball’s CEO plans to build the brand without paid advertising

Chris Ruder wanted Spikeball to be known as the beach game when he founded the company in 2008—so much so that he made it the product’s tagline.It turns out that playing on the beach isn’t necessarily representative of the game’s clientele. “When sales started coming in, I realized that most

Marketing 6 Min Read

From Baltimore to Belize: How one agency markets destinations

Behind almost every vacation is an advertising agency.Okay, maybe not. But they don’t hurt—even the world’s biggest cities and nicest beaches rely on marketing from time to time. Development Counsellors International (DCI) is an agency that almost exclusively markets *jazz hands* destinations, working with destination marketing organizations (DMOs) to get

Marketing 3 Min Read

Google charged advertisers for ads that didn’t meet its own standards, report finds

Not a great day to be the king.Google, the world’s largest advertising platform, charged advertisers for “premium” advertising but actually placed those ads on sites that didn’t meet Google’s “standards for monetization,” according to research the Wall Street Journal first reported on.Though Google manages all the ad inventory for YouTube,

Marketing 3 Min Read

Amazon is recruiting small businesses to deliver packages across the US

Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.By the end of 2023, Amazon may have teamed up with your favorite bodega.In its latest effort to speed up deliveries, the e-commerce

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