Marketing

Zillow Gone Wild is the gift that keeps on giving for the brand

Marketing 7 Min Read

Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV

Wake up with our popular morning roundup of the day's top military and defense stories

Stay Updated

Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
- Advertisement -
Ad imageAd image

More Stories

Marketing 7 Min Read

How Spikeball’s CEO plans to build the brand without paid advertising

Chris Ruder wanted Spikeball to be known as the beach game when he founded the company in 2008—so much so that he made it the product’s tagline.It turns out that playing on the beach isn’t necessarily representative of the game’s clientele. “When sales started coming in, I realized that most

Marketing 6 Min Read

From Baltimore to Belize: How one agency markets destinations

Behind almost every vacation is an advertising agency.Okay, maybe not. But they don’t hurt—even the world’s biggest cities and nicest beaches rely on marketing from time to time. Development Counsellors International (DCI) is an agency that almost exclusively markets *jazz hands* destinations, working with destination marketing organizations (DMOs) to get

Marketing 3 Min Read

Google charged advertisers for ads that didn’t meet its own standards, report finds

Not a great day to be the king.Google, the world’s largest advertising platform, charged advertisers for “premium” advertising but actually placed those ads on sites that didn’t meet Google’s “standards for monetization,” according to research the Wall Street Journal first reported on.Though Google manages all the ad inventory for YouTube,

Marketing 3 Min Read

Amazon is recruiting small businesses to deliver packages across the US

Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.By the end of 2023, Amazon may have teamed up with your favorite bodega.In its latest effort to speed up deliveries, the e-commerce

Most Popular

Creative Ways Startups Can Earn Funding in Tough Economic Times

In a declining economy, startups face an uphill battle when it comes to securing funding.

I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think

With all of the recent news about artificial intelligence (AI), it got me thinking about

Ideas To Transform You From Good To Better To Best

A while back, I took a couple of my grandchildren on a tour of the

5 Crucial Challenges Startups Must Overcome

Startups face numerous challenges on their journey to success, and failing to overcome any one