Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
In the rapidly evolving digital landscape, ad blindness has become a formidable challenge for brands seeking to connect with their target audience. To overcome this challenge and effectively connect with the target audience, actionable strategies are crucial.A staggering 54% of users who come across ads do not click on them…
Last month, influencer Destene Sudduth posted a video on Instagram and TikTok showing the inside of a Shein factory. The video features footage she filmed while touring a factory located in Guangzhou, China, along with other American influencers.“I expected this facility to be so filled with people just slaving away,…
The term "thought leadership" has become the latest buzzword on the lips of industry experts and C-level executives alike. But what exactly is thought leadership, and why has it gained such popularity recently?Customers are looking to founders, CEOs and other brand representatives to communicate expertise and their value proposition more…
Mastodon, Post, Bluesky…Since Elon Musk took over Twitter, it feels like there’s been a steady stream of new apps promising to be the next Twitter, as safety and usability concerns mount on the platform.So far, there hasn’t been a clear front-runner, as people have struggled with sign-up confusion and waitlists…
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Carrie Goggans is VP of client services at A Little Bird, a brand engagement agency.Favorite project you’ve worked on? Last year, we did a sampling tour for Yasso frozen Greek yogurt…
It might seem impossible, but your labor of love — that enterprise you built from the bedrock up and put your life's blood into — could sell in as little as a few weeks. And that's a potentially great thing — whether you're fundraising for future projects or otherwise enjoying…
Today’s MLB All-Star Game, as the name implies, brings together stars from across the league. Also in the lineup for All-Star Week, which started Friday, is a litany of brands looking to do some sports marketing.Brands play ball: As is the case with most major sporting events, there seems to…
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TikTok may debut an online store on the US version of the app next month, according to a report from Semafor, marking an expansion into e-commerce that would position TikTok as a direct competitor to e-commerce juggernauts like Amazon and shopping apps like Temu.According to Semafor, the store will build…
Each week, Marketing Brew recaps the agency world’s biggest leadership changes, account wins and losses, reviews, acquisitions, and more.Hires and departuresDentsu Americas CEO Jacki Kelley is departing to join Interpublic Group of Cos. as executive VP, chief client officer, and chief business officer. Michael Komasinski, global CEO of Dentsu-owned Merkle,…
In a declining economy, startups face an uphill battle when it comes to securing funding.…
With all of the recent news about artificial intelligence (AI), it got me thinking about…
A while back, I took a couple of my grandchildren on a tour of the…
Startups face numerous challenges on their journey to success, and failing to overcome any one…
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