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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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How to Balance Ecommerce and Brick-and-Mortar Shopping Expectations
When ecommerce activity skyrocketed during the pandemic, many were quick to call it the death of brick-and-mortar retail. But now that the 20%+ growth rates in ecommerce have fallen into single digits, many others are saying it was all just a fad.The problem with both accounts is that they pit…
What the SAG-AFTRA strike means for influencers
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.With the SAG-AFTRA strike in full swing, union members have stopped doing content promo of any kind for major studios and streamers, as…
NIL deals could be a boon for pro leagues
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.The NCAA’s 2021 NIL rule change that gave college athletes the go-ahead to profit off of their names, images, and likenesses came with…
PepsiCo marketing exec on Gatorade’s women’s sports sponsorship strategy
Gatorade’s roster of sponsored athletes runs deep, and it started with the GOAT himself: Michael Jordan. The brand’s second athlete was Mia Hamm, who appeared alongside Jordan in a 1997 ad set to “Anything You Can Do (I Can Do Better),” where the two squared off in soccer, basketball, and…
Delta reports record Q2 growth amid summer travel boom
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.The summer travel frenzy continues: Delta posted record growth during Q2.Last quarter, the airline experienced 19% revenue growth year over year, earning a…
The rise of short-form video: How to make clips that really *sing*
When TikTok debuted in 2016, another app had already stolen the hearts (and eyeballs) of millions: Music.ly.In 2017, Music.ly was acquired by TikTok’s parent company, ByteDance. In 2018, Music.ly’s accounts were migrated to TikTok. You might say the rest is history: Fast-forward five years, and TikTok is now a global…
Bud Light Dons ‘Star of Death’ at Costco After Mulvaney Backlash
Bud Light sales are down more than 30% compared to last June following the brand's partnership with transgender influencer Dylan Mulvaney, per Fox News.And the slumping revenue is having a major ripple effect when it comes to the brand's retail presence: Customers have spotted Costco's asterisk denoting products that won't…
This week in agencies: Shifts at Havas, Saatchi & Saatchi, and more
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps the agency world’s biggest leadership changes, account wins and losses, reviews, acquisitions, and more.Hires and departuresSaatchi & Saatchi…
How Entrepreneurs Can Use Books to Attract High-Value Clients
In a rapidly evolving business environment, competitive differentiation is no longer a luxury but a necessity. Entrepreneurs must continually innovate and leverage strategies that set them apart from the crowd. The task isn't simple, but it's indispensable. Among the arsenal of strategies that can be used to attract high-value clients…
Social media trends: From literal fake lashes to (non-eyebrow) Threads
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…