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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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7 Ways to Stand Out (and Sell More) on Instagram
The following is an excerpt from The Ultimate Guide to Instagram for Business, 2nd Edition by Kim Walsh Phillips, on sale now.Here's a secret I'd like to share with you: You and I were created with a purpose. The fear of what others will think is just a roadblock to…
How Micromanaging Your Creative Team Leads to Mediocrity
It can be hard to let go of control and let others take the reins. I get it.As a graphic designer turned creative agency founder, I struggled with this myself in the earliest days of my company. I had started my career doing the same work I needed to eventually…
Social media trends: From Grimace to…grimacing
Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers are responding.Purple people shake eater: McDonald’s social media seems to be all about Grimace these days. The purple giant’s birthday was apparently June 12, and he (she?…
Economic uncertainty could have more publishers and marketers trying programmatic ads for podcasts
Like your Facebook relationship status circa 2008, the podcast industry’s relationship with programmatic advertising could be best described as “it’s complicated.”Programmatic advertising represents a small portion of podcast ad spend. It accounted for 2% of spend in 2021, per the IAB. By 2024, that share is expected to grow to…
This week in agencies: Shifts at UM, Work & Co, and more
Each week, Marketing Brew recaps the agency world’s biggest leadership changes, account wins and losses, reviews, acquisitions, and more.Hires and departuresFig has hired Justine Armour to serve as chief creative officer and partner. She was previously chief creative officer at Grey New York, a role she left about a year…
Inside the judging process at Cannes Lions
A fun thing about Cannes Lions: it’s not just about the yachts and the beach and the rosé. Apparently, there are also awards!Winning a Cannes Lion is generally considered one of the industry’s most prestigious honors, but who makes the decisions and how?In short, executives at ad agencies around the…
How the World Surf League sells sponsorships and advertising with no stadiums and an unpredictable broadcast schedule
How do brands sponsor a league that has no local teams, stadiums, or a robust US linear broadcast schedule? If you ask the World Surf League (WSL), it’s easier than it might sound.“We are small, so we can be really innovative,” WSL CMO Sarah Swanson told Marketing Brew. “We are…
Disney is pitching advertisers on a new framework for women’s sports sponsorships
Disney is in the process of introducing a new advertising framework designed to incentivize brands to spend more—and more intentionally—on women’s sports content.The initiative, called Level Up, asks brands to commit a certain amount of spend to women’s sports content via espnW across all the platforms where it has a…
How to Enhance and Protect Your Online Reputation
In today's digital landscape, your online reputation holds immense power. It can shape perceptions, influence decisions and impact your personal or business success. According to recent statistics, 88% of consumers place as much trust in online reviews as they do in personal recommendations. Furthermore, nearly 3 out of 4 consumers…
Cannes 2023: Spotify party, influencer sightings, and Pinterest tattoos
Day One of Cannes Lions 2023 is in the books—unless you’re one of the people who started partying over the weekend, to which I ask, when did you get here and how were you not jetlagged?So far, my Uber driver, my Airbnb host, and my barista have asked why so…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…