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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Delta reports record Q2 growth amid summer travel boom
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.The summer travel frenzy continues: Delta posted record growth during Q2.Last quarter, the airline experienced 19% revenue growth year over year, earning a…
The rise of short-form video: How to make clips that really *sing*
When TikTok debuted in 2016, another app had already stolen the hearts (and eyeballs) of millions: Music.ly.In 2017, Music.ly was acquired by TikTok’s parent company, ByteDance. In 2018, Music.ly’s accounts were migrated to TikTok. You might say the rest is history: Fast-forward five years, and TikTok is now a global…
Bud Light Dons ‘Star of Death’ at Costco After Mulvaney Backlash
Bud Light sales are down more than 30% compared to last June following the brand's partnership with transgender influencer Dylan Mulvaney, per Fox News.And the slumping revenue is having a major ripple effect when it comes to the brand's retail presence: Customers have spotted Costco's asterisk denoting products that won't…
This week in agencies: Shifts at Havas, Saatchi & Saatchi, and more
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps the agency world’s biggest leadership changes, account wins and losses, reviews, acquisitions, and more.Hires and departuresSaatchi & Saatchi…
How Entrepreneurs Can Use Books to Attract High-Value Clients
In a rapidly evolving business environment, competitive differentiation is no longer a luxury but a necessity. Entrepreneurs must continually innovate and leverage strategies that set them apart from the crowd. The task isn't simple, but it's indispensable. Among the arsenal of strategies that can be used to attract high-value clients…
Social media trends: From literal fake lashes to (non-eyebrow) Threads
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers…
The latest updates for advertisers ahead of the Women’s World Cup
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.With less than a week to go until the 2023 FIFA Women’s World Cup, brands and streaming services are sharing more details on…
How to Control the Search Results For Your Name
A study by Pew Research shows that 56% of Americans search their own name to see what comes up in the results. For some, this is about vanity, but for entrepreneurs, what shows up can mean the difference between success and failure.When someone searches your name, what do they find?…
Brands want in on the Women’s World Cup any way they can
There’s only seven days left until the start of the 2023 FIFA Women’s World Cup, and some brands have been eager to get in on the action for months. It’s no wonder: Last year’s Men’s World Cup in Qatar commanded significant attention among US audiences, and less than a year…
TikTok and Redbox announce out-of-home advertising deal
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.This week in unlikely partnerships: TikTok inked a deal with Redbox to display videos from the app on the latter’s kiosk screens across…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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A while back, I took a couple of my grandchildren on a tour of the…
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Startups face numerous challenges on their journey to success, and failing to overcome any one…