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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Coworking with Karen Graham
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Karen Graham is CMO…
This week’s agency news, executive moves, and account changes
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps the agency world’s biggest leadership changes, account wins and losses, reviews, acquisitions, and more.Hires and departuresJon Dupuis has…
Why Twitter’s Rebrand to ‘X’ Might Resemble These 6 Rebranding Fails
Rebranding is an essential marketing strategy businesses often undertake to revitalize their image, stay relevant or expand their customer base. When executed successfully, rebrands can breathe new life into a company and strengthen its position in the market.On Sunday, July 23, Elon Musk tweeted (soon to be referred to as…
Twitter rebrands to X, and marketers are confused
Twitter has rebranded to X, scrapping its iconic blue bird logo.Its website now features an “X” where the bird logo once was, and the official Twitter account now features a new X logo in its profile picture. “And soon we shall bid adieu to the Twitter brand and, gradually, all…
Publicis floats, IPG sinks in Q2 earnings
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Publicis and IPG reported Q2 earnings this week; the former posted continued growth and the latter revealed another dip in revenue.Publicis posted a…
5 Free AI Tools to Help Take Your Content to the Next Level
As a multi-decade entrepreneur across various sectors — including marketing, finance and technology — I've spent most of my career bootstrapping companies without the assistance of artificial intelligence technologies. While I certainly leaned on my invaluable friends, professional network and mentors, I can't say I ever had ChatGPT or an…
Lean on the Power of AI to Create Your Content with a Lifetime Subscription to Write Bot for Only $39.99
Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. No matter what your business may be, writing is most likely an instrumental…
After a rough few years, out-of-home advertising is back
As summer roadtrippers likely know, out-of-home advertising is alive and well—or at least alive. The “well” part is up for debate.Though OOH advertising is one of the oldest forms of marketing, it’s kept up with the times and has recovered from the massive downturn it experienced at the onset of…
Threads contends with user retention and complaints weeks after debut
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.This month, Pizza Hut referenced a NSFW meme on Threads. It was subsequently deleted by the chain, one of many brands trying to…
Design AI-Generated Images With This Lifetime Service for Only $39.99
Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Of the 33.2 million small businesses running in the U.S., 27.1 million of…
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Startups face numerous challenges on their journey to success, and failing to overcome any one…