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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Microsoft’s Xandr gets out of political ads
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Xandr, the ad-tech platform acquired by Microsoft in 2021, is getting out of political advertising later this year.The company has updated its political…
Is Your Brand Protected With a Federal Trademark? Here’s How to Get Started
A brand is the mental or emotional image of your business or product that automatically appears when someone sees your company's name, slogan or logo. It's your business's personality or reputation, and it's critical that an owner holistically and methodically builds and reinforces the right brand. A key component of…
What Sophia Bush looks for in a brand partner
To ink a deal with actor and activist Sophia Bush, brands must tick all the right boxes.“It’s an exhaustive list,” she told us. “I drive my team crazy. I say no to a lot of things that they do not want me to say no to.”The One Tree Hill and…
Google exec says YouTube growth shows “stabilization” of ad market
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Google made a lot of money, like it always does. The company posted revenue of $74.6 billion, growing 7% YoY in Q2, beating…
Microsoft reports record profits amid generative AI push
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Microsoft reported record revenue and profits in its last quarter, but as the company looks to cash in on generative AI, executives warned…
Snap gets ghosted by advertisers for the second quarter in a row
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.For Snap, this quarter’s second quarter earnings were the good, the bad, and the ghosted (by advertisers, it seems).While revenue increased 8% from…
How Threads is Transforming Social Media as We Know It
Social media platforms have revolutionized how we communicate, connect and share information. From Twitter to Facebook, Instagram to Snapchat, these platforms have become an integral part of our daily lives.While they have undoubtedly brought people together, they have also given rise to new challenges, such as information overload, echo chambers…
TikTok unveils text posts
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.It’s been an eventful week for Big Tech: Just as Twitter rebranded to X, TikTok rolled out text posts.When opening TikTok, users will…
What Sustainability Does To Your Bottom Line — Entrepreneur Magazine
Sustainability initiatives are good practice and something we urgently need to save our planet. But are they also good marketing? Yes.I write a newsletter called Ariyh, short for Academic Research In Your Hands (find it at ariyh.com), where I summarize the latest scientific research in marketing and sales. And I…
How Elorea is bringing Korean scents to the fragrance industry
Seeing a lack of Korean representation within the fragrance market paved the way for Wonny Lee to start a brand centered on scents inspired by Korea, Elorea.During a trip to South Korea, he and his wife visited a well-known boutique beauty store. “The cosmetic side was obviously very crowded with…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…