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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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The 15 Most Beloved Mom & Pop Shops in the U.S.
Entrepreneur asked Yelp to dig into its data, to reveal which ones America loved the most. Together we created America's Favorite Mom & Pop Shops, a list of 150 local, independently owned and operated businesses across 10 categories — including, yes, shopping.To see every category, as well as the methodology…
Twitter’s ad revenue dropped 50%, Elon Musk said
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Twitter’s ad revenue has plummeted 50%, Elon Musk tweeted over the weekend.In the tweet, a response to a user suggesting he should create…
15 of the Best ‘Hidden Gem’ Restaurants in the U.S.
Entrepreneur asked Yelp to dig into its data, to reveal which ones America loved the most. Together we created America's Favorite Mom & Pop Shops, a list of 150 local, independently owned and operated businesses across 10 categories — including, yes, restaurants.To see every category, as well as the methodology…
How skin-care brand Bubble uses Geneva, an app popular with Gen Z
Shai Eisenman had long struggled with acne before founding Bubble, a skin-care company positioned as an affordable alternative to legacy brands that’s targeted toward Gen Z.The brand, which came out in 2020, attracted pre-seed funding from multiple fashion, beauty, and wellness VC investors, has gained more than 1 million followers…
The 15 Best Places to Have a Drink in the U.S.
Entrepreneur asked Yelp to dig into its data, to reveal which ones America loved the most. Together we created America's Favorite Mom & Pop Shops, a list of 150 local, independently owned and operated businesses across 10 categories — including, yes, nightlife.To see every category, as well as the methodology…
Coworking with Monique Francis
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Monique Francis is head of marketing at Hoorae Media, the media company founded and led by Issa Rae.Favorite project you’ve worked on? A campaign called “Music Moments”' that I worked on…
How to Balance Ecommerce and Brick-and-Mortar Shopping Expectations
When ecommerce activity skyrocketed during the pandemic, many were quick to call it the death of brick-and-mortar retail. But now that the 20%+ growth rates in ecommerce have fallen into single digits, many others are saying it was all just a fad.The problem with both accounts is that they pit…
What the SAG-AFTRA strike means for influencers
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.With the SAG-AFTRA strike in full swing, union members have stopped doing content promo of any kind for major studios and streamers, as…
NIL deals could be a boon for pro leagues
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.The NCAA’s 2021 NIL rule change that gave college athletes the go-ahead to profit off of their names, images, and likenesses came with…
PepsiCo marketing exec on Gatorade’s women’s sports sponsorship strategy
Gatorade’s roster of sponsored athletes runs deep, and it started with the GOAT himself: Michael Jordan. The brand’s second athlete was Mia Hamm, who appeared alongside Jordan in a 1997 ad set to “Anything You Can Do (I Can Do Better),” where the two squared off in soccer, basketball, and…
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In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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A while back, I took a couple of my grandchildren on a tour of the…
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Startups face numerous challenges on their journey to success, and failing to overcome any one…