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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Marketers predict 2025 Super Bowl ad trends
The Super Bowl lineup is in. No, not the teams, but the advertisers, some of whom seem to announce plans for the game earlier and earlier each year.A 30-second Super Bowl ad costs around $7 million, but the reach is unparalleled in live sports, regardless of marketers’ goals. Around 123.4…
3 trends that could define streaming in 2025
In a shocker to no one, the streaming revolution isn’t slowing down any time soon.In November, streaming viewership increased by 7.6% year over year, according to Nielsen, and households devoted an average of nearly 42% of their TV time streaming shows and movies. While YouTube owned a record 10.8% of…
From Burger King to Chanel, brands can’t get enough of the Advent calendar trend
’Tis the season! Partridges are gathering in pear trees, true loves are gifting turtle doves, and brands are clamoring to help customers count down the days until Christmas—wait, that’s not how the song goes?Since around the turn of the 20th century, Advent calendars have been a popular holiday tradition to…
CMOs on 2024’s overlooked marketing trends
Not every marketing trend gets its 15 minutes of fame.While AI’s effects on marketing got plenty of hype in 2024, there are plenty of other tools and strategies that perhaps didn’t get the same amount of attention.That ends now. We asked several CMOs what they think are the most overlooked…
Why connecting with a teen audience is key for culturally relevant branding
Ask the teen in your life for their thoughts on your outfit, and you might get a response that has you questioning whether you have any sense of style at all—ouch.But brands can use that candor to help shape their cultural relevance, according to Rishi Malhotra, founder and CEO of…
2024’s most overhyped marketing trends, according to CMOs
Marketing can be a lot like your TikTok feed: some trends are genius, and others make you scroll right away.As we look back on 2024, we asked CMOs and other top marketers what they believe to be the most overrated trends in marketing today. Whether it’s inauthentic celebrity endorsements or…
How movie theater marketing aims to keep inviting movie lovers back in 2025
Though Barbie made a billion dollars in 2023, and Inside Out 2 followed in its footsteps last year, movie theaters are still working to get moviegoers to visit at pre-pandemic levels.In the first four months of 2024, theater industry growth remained relatively flat at 1% YoY, according to data from…
Overtime’s social media strategy is all about next-gen sports fans
This story is the tenth in a series about how marketers for sports teams and leagues around the world approach social media strategy.Druski, Tee Grizzley, Kai Cenat. Recognize any of these names?Those who do probably are Gen Z, which might mean they get sports news from the sports media company…
Some of the most popular sports posts of 2024
Not just anyone gets to vote on sports league MVPs, but there’s another kind of MVP that fans do get a say in: the most valuable posts.Marketing Brew emailed a dozen teams and leagues to ask which of their social media posts saw the most views and engagement in 2024,…
Our favorite (and least favorite) brand collaborations of 2024
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.It was the best of collabs, it was the worst of collabs.This year, the trend of pairing…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…