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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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On Super Bowl Sunday, ads for junk food and dessert bump up against weight-loss drugs
The crack and fizz of a freshly opened bottle of Mountain Dew. Matthew McConaughey wielding a fried chicken wing like a baton. Reese’s Peanut Butter Cups, so decadent and oozing with chocolate that they’re driving people to risk self-immolation at the foot of a volcano.This year’s Super Bowl Sunday was…
How Hellmann’s brought Harry and Sally back together
It only took 36 years—36 years and one mayo ad—for Harry to reunite with Sally.Decades after Nora Ephron’s beloved rom-com When Harry Met Sally was released, condiment brand Hellmann’s brought Meg Ryan and Billy Crystal together again for its 2025 Super Bowl ad. The 30-second spot, called “When Sally Met…
Why Mercedes-Benz is skipping the Super Bowl broadcast for social
There won’t be many drives in Super Bowl 59. No, not on-field drives. We’re talking auto advertisers.In this year’s Super Bowl, only Ram and Jeep, both Stellantis-owned brands, have confirmed ad buys, and the number of car ads in the Super Bowl has dropped off in recent years.Mercedes-Benz is one…
All things AI with Alexia Adana
Alexia Adana is a visual artist and creative director who serves as VP, director of creative technology at Edelman. She’s joining Marketing Brew next week at our event, Tactical Martech: The Future of AI, Attribution, and Privacy.Ahead of the event, we had Adana tell us a little bit about how…
From new products to intentional mistakes, marketers are taking Super Bowl teasers to a new level
In November, actor Walton Goggins of The Righteous Gemstones and Fallout fame got into the eyewear game. Alongside a formal press release, Goggins released five futuristic ski goggle–style glasses in bold colors with names like Cumulonimbus and Limoncello. They retail for $150 a pair.The shades—called Walton Goggins Goggle Glasses and…
Inside PepsiCo’s Super Bowl marketing playbook
Watching several hours of football in one sitting is thirsty work. Maybe that’s why Super Bowl viewers are nearly guaranteed to see at least one soda ad in the game every year.In recent years, though, the Super Bowl landscape has looked a little different for carbonated beverages. In 2023, Apple…
Pringles calls in famous moustaches for a celeb-forward Super Bowl spot
Celebrities are no stranger to the Super Bowl ad stage. This year, Pringles is bringing some famous moustaches in pop culture to the forefront.The stackable chip brand, helmed by its moustachioed mascot, Mr. P, is making its eighth appearance in the Big Game, and this time, he’ll be alongside celebrities…
How Doritos ceded Super Bowl control to its fans—again
Why create your own Super Bowl ad when you can have your fans do it for you?For its 25th appearance in the big game, Doritos revived its Crash the Super Bowl contest, challenging fans to create their own 30-second ads to represent the brand on the big stage. The contest…
Celebrity-backed non-alcoholic drink brands are on the rise
Tom Holland probably isn’t toasting his recent engagement with champagne. Instead, the actor’s non-alcoholic brew brand, Bero, seems to be a likelier choice—and if we somehow get invited to the royal wedding, we’ll be sure to investigate how he and Zendaya are stocking the bar.Holland is one of the most…
How SailGP’s CMO is leveling up the racing league
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of the profiles here.Growing up near Dublin Bay on the east coast of Ireland, Leah Davis was used to the sight of sailboats, but she never found herself at the helm.Nowadays,…
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