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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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Coworking with Sophie O’Rourke
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and on their time.Using insights from its own success on social media, Caliber simplifies social to move brands forward—making work that works.Each week, we spotlight Marketing Brew readers in our Coworking…
Hennessy’s LeBron James ad sparked controversy—and record engagement
Last month, LeBron James posted a video of himself taking a seat across from an interviewer with the caption, “the decision of all decisions.”It was a callback to 2010, when the current Los Angeles Lakers star told the world he was joining the Miami Heat, and the post sparked widespread…
Creators prepare for takeoff as YouTube content comes to Delta planes
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.For the chronically online, one of the most painful parts of flying might be disconnecting from content creators.Now, Delta passengers don’t need to.Through a…
Why Huggies is promoting the FIFA World Cup exactly nine months out
Huggies has a message for those in the midst of family planning: Get busy right now.Why? Great question. If by some miracle a couple who heeds Huggies’s message and conceives right away, their subsequent parental leave should line up perfectly with the 2026 FIFA World Cup. And wouldn’t that be…
Coworking with Michael Lamp
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Michael Lamp is chief digital…
Agencies are quietly quitting fossil-fuel contracts
With the federal government rolling back environmental protections, sustainability in 2025 may feel like it’s largely on the backburner. In the agency world, that may not be the case, according to new findings from Clean Creatives.Late last month, the activist group released its fifth annual F-List report, which documents the…
How Oura’s new colorful chapter aims to connect with young people
Some say television’s audience reinvigorated when color came onto the scene. Oura is looking for a Pleasantville moment of its own.The wearable fitness tech company recently debuted the Oura Ring 4 Ceramic, which is available in four new colors and made from zirconia ceramic, a departure from the brand’s existing…
How brands are maximizing Instagram’s broadcast channels
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.Broadcast, but make it narrow.In 2023, Instagram unveiled broadcast channels, a feature for creators to “engage directly with their followers at scale” through what…
Could you fall in love before your Uber arrived?
A love story is timeless. When it’s done right, the stakes are clear, the audience can’t help but root for the characters to get together, and lots of moments—big and small, good and bad—help show a couple’s life together.That’s why Uber used a love story to lead a new campaign…
How a superstition sparked Cheetos’s first sports team partnership
Baseball fans can be superstitious, and Seattle Mariners supporters are no exception. Some eat dirt, others down drinks, and at least one hired a witch in the hopes of helping the team win.Rick Rizzs, a longtime broadcaster for the team, eats Cheetos.During this year’s American League Division Series (ALDS), Rizzs…
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