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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Why mini products are everywhere
Everything is getting smaller—and no, we’re not just talking about shrinkflation.Mini products are becoming ubiquitous across brand categories. Take the Trader Joe’s mini totes, which are set to come back this fall after repeatedly going viral over the last two years, or L.L.Bean’s mini Boat and Tote bags that it…
Women’s soccer fans are hungry for brands: report
It may be football season now, but fútbol season in the US is close behind.Some brand planning for the upcoming FIFA World Cup, which will be hosted in North America this summer, is well underway for the men’s tournament, but marketers still have plenty of time to score in women’s…
The most effective NFL advertisers from last season: report
If you see a big group of people gathered around a TV during this half of the year, you probably don’t need to clock the jerseys to safely guess they’re watching football.Sports games are among the last standing programs through which advertisers can reach live TV audiences, and “few plays…
Google returns to court for remedy phase of DOJ ad-tech antitrust trial
Google is heading back to court on Monday for the remedy phase of United States v. Google LLC, where it faced judgment of operating an advertising monopoly.Up to speed: US District Court Judge Leonie Brinkema ruled against Google back in April after closing arguments were given last November, finding that…
Influencers are expanding far beyond their social media channels
Ask twenty-something-year-old women what they think The Cut’s brand is, and their responses might echo what one Redditor put succinctly: “The Cut has been posting insane articles (among some very good journalism) forever.”The publication came onto the fashion scene in 2008 as a section of New York before later expanding…
The most marketable college athletes in fall sports: report
Fall is right around the corner, which means apple picking, pumpkin spice, and spending every Saturday watching college football.But that’s not the only college sport with a fandom. Women’s volleyball, for instance, has been making waves ever since the University of Nebraska Cornhuskers filled a stadium with more than 92,000…
Coworking with Ashley Shaffer
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Ashley Shaffer is CMO of Redscout, a Stagwell-owned brand strategy and design consultancy. She’s worked in strategy and leadership roles at brands like Netflix, Ideo, Preacher, and Outerknown.How would you describe…
Netflix and Amazon ink DSP partnership
Streaming rivals Netflix and Amazon are teaming up.Netflix advertising inventory will be available on Amazon DSP starting in Q4, the companies announced Wednesday in a press release. The inventory will be available in almost all of the countries in which Netflix has an ad tier, including the US and UK,…
On campuses, GenAI companies brand themselves as academic friends, not foes
Academic cheating is an age-old concern. But while students used to peek at classmates’ Scantron sheets to see which bubbles were filled in, there are new tools that some say could supercharge cheating: generative AI.That’s not stopping gen AI brands from marketing themselves to not just college students but also…
How marketers are meeting the moment in 2025
Times are a-changin’. Eighty percent of marketers surveyed think marketing will look completely different 18 months from now, and nearly 90% said that agility is the most important trait for a marketer to have these days, according to a survey conducted by Morning Brew and shared at our annual Marketing…
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