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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Doritos is crowdsourcing creative for this season’s Super Bowl
Doritos is returning to the Super Bowl ad scene in 2025, but instead of relying on an agency or brand executive to come up with the creative concept, the snack brand is looking to fans to create the final product.From 2006 to 2016, Doritos ran the “Crash the Super Bowl”…
Why the link-in-bio company put Steph Curry on a billboard
The link-in-bio company has a history of getting out of bios and onto billboards—and for one of its latest campaigns, it’s also linking up with a major athlete.For a series of ads in Times Square this month, Linktree, the tool that lets users compile social media profiles and other links…
Streamers are rolling out more of the same
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.They say imitation is the sincerest form of flattery, and in the streaming world, there seems to…
Tech and social media companies conduct “vast surveillance” of users
Social media is all about followers, but the real followers may be the platforms themselves.In a report released Thursday, The Federal Trade Commission (FTC) said top tech and social media companies—Amazon (which owns Twitch), Facebook, YouTube, Twitter/X, Snap, ByteDance (which owns TikTok), Discord, Reddit, and WhatsApp—“engaged in vast surveillance of…
Google’s AdX takes center stage—again—as antitrust trial nears end of second week
While Google was preparing to defend its advertising business in the US earlier this year, it reportedly looked to placate European regulators by offering a major sale.In an effort to end an EU antitrust investigation into its ad tech businesses, Google offered to sell its ad exchange, AdX, Reuters reported…
Google knew advertisers were key to publisher ad tool dominance, DOJ alleges
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Google’s publisher ad tech was only as strong as the advertisers those publishers got access to—but those…
Google ‘impossible to negotiate with,’ former News Corp exec testifies in DOJ trial
“It’s the computer that figures it out.”That’s US District Court Judge Leonie M. Brinkema, 80, succinctly explaining how an ad exchange manages the frequency caps of a programmatic ad campaign. Heady stuff, but at least by Day 2 of the Department of Justice’s antitrust case against Google, Judge Brinkema’s questions…
Could HBO’s ‘Industry’ investment help solidify it as a hit?
It’s a tale as old as time in the television industry: There’s no better way to make a TV show a success than to move it into a hit-making time slot.This summer, ahead of the debut of Industry’s third season, Warner Bros. Discovery moved the show from its Monday night…
Google exec claimed company’s ‘goal’ was ‘to crush other networks’
At an antitrust trial, it’s probably not great when there’s evidence shown in court of company executives talking about crushing the competition.On the third day of the United States vs. Google, though, lawyers for the Department of Justice introduced remarks from David Rosenblatt, Google’s former president of global display advertising,…
Coworking with Christine Guilfoyle
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Christine Guilfoyle is president of SeeHer, a global initiative founded by the Association of National Advertisers focused on increasing representation of women and girls in marketing, media, and entertainment. She spent…
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