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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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How Studs is using sweet treats to get customers in stores
Being served food at an ear-piercing studio may sound like a case for the health department. Turns out, it’s been a major marketing strategy for ear-piercing and jewelry brand Studs.After the 2021 Studs Loves New York line featuring bagel, pizza, martini, and dumpling-shaped earrings did well, Studs co-founder Lisa Bubbers…
For Major League Soccer, social followers can become real-life fans
This story is the seventh in a series about how marketers for sports teams and leagues around the world approach social media strategy.For some people, cheering on their favorite sports teams is one of their earliest memories—even if it was while wearing noise-canceling headphones.Major League Soccer fandom tends to lock…
Why brands are racing to get involved in running clubs
Tired: Dating apps.Wired: Singles’ running clubs.Dating apps have stumbled like a marathoner cramping up at mile 22. Match Group, the parent company of dating apps like Tinder and Hinge, has reported a decline in paying users for seven consecutive quarters as of its Q2 earnings call in July. Where are…
Record WNBA Finals ratings cap off season of viewership wins
The WNBA’s 2024 season seems to have reverberated around the country—and not just because of New York Liberty mascot Ellie’s signature stomp.Sunday’s Game 5 of the WNBA Finals, which saw the Liberty secure its first championship in franchise history after an overtime battle with four-time champs the Minnesota Lynx, brought…
To market ‘We Live in Time,’ A24 didn’t look its gift horse in the mouth
When a chronically online film studio like A24 makes a weepy, romantic film like We Live in Time, one might expect a promotional campaign designed around the heightened emotion of the movie. While there was some of that sappiness, A24 marketed We Live In Time with, well, a horse: a…
Truth Social pushes into TV ads ahead of Election Day
Truth Social, the social media platform partially owned by former president and current presidential candidate Donald Trump, is getting into the TV advertising game.The platform, whose parent company Trump Media & Technology Group went public in March, started running TV ads in late August, and has spent an estimated $1.3…
Basketball’s big year for brands
It’s been a big year for basketball in the US, between the men’s and women’s USA Basketball teams’ Olympic golds, a massive March Madness, a riveting NBA Finals (for Boston Celtics fans, at least), and rapid growth in the WNBA leading up to the finals.Brands have been scoring big from…
Strikes, supply-chain snags, and the election throws curveballs at brands preparing for the holiday rush
Out of toilet paper? For a few days there, you might have had a hard time finding some at a store.Consumers panic-bought toilet paper and other goods at retailers like Costco and Walmart after the dockworkers strike earlier this month. While the strike lasted only three days, it threw yet…
The Honey Pot found a sweet partner in uncharted territory
Why would a feminine-care company sponsor a WNBA team?Jazmyn Williams, director of brand marketing at feminine-care company The Honey Pot, wouldn’t blame anyone for asking. But after attending an Atlanta Dream game last season, she became convinced The Honey Pot should have a spot on the team’s sponsorship roster.Brands like…
Verizon’s revamped NFL strategy is all about experiences
Verizon’s logo isn’t the only thing that got spruced up around the time of its rebrand in June.The company also took a look at its pro football partnerships, which span 26 team deals and one with the NFL that dates back to 2010. In past years, Verizon has largely leveraged…
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