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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Social media trends: Livestreams, confusing website copy, and the creator apocalypse
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers…
Visa says at least half of its spend on US Soccer will continue to go toward women’s game
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Visa re-upped its sponsorship deal with the US Soccer Federation (USSF), continuing an agreement started in 2019 that guarantees at least 50% of…
Birdies’ co-founder on the brand’s first-ever sports sponsorship
For some brands (think Gatorade or FanDuel), sports marketing is a natural fit. For others, perhaps not so much.That was the case for women’s footwear brand Birdies, according to president and co-founder Marisa Sharkey. But when she and her team first heard about Angel City Football Club—one of the newest…
Netflix’s password crackdown worked
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Forbidding subscribers to share their roommate’s cousin’s former babysitter’s Netflix password is paying off—Netflix gained 5.9 million subscribers last quarter following its password…
How Clean Creatives made itself known at Cannes this year
All was quiet on the climate front this year at Cannes. Or was it?Compared to last year, which saw Greenpeace storming beaches and jumping on stages, this year’s festival may have appeared relatively calm. However, groups like Clean Creatives were on the ground, reminding people—and specifically Richard Edelman—about the harms…
‘Barbie’ Is Driving a Huge Surge in Vintage Car Buying
Auto Trader reports that they've seen a 120% spike in searches for people interested in buying a "Chevy convertible Corvette" since the May release of the Barbie trailer.This isn't super surprising. If you thought you had zero interest in seeing the Barbie movie when it was first announced, by this…
How to Create the Ultimate Virtual Sales Event
In today's digital age, businesses are harnessing the power of virtual sales events to drive growth. I've personally generated over a million dollars in revenue through live virtual events I call challenges on Zoom, attesting to their effectiveness. These types of online gatherings, ranging from webinars to virtual trade shows,…
Omnicom touts revenue growth, AI investments in Q2 earnings
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Omnicom reported continued revenue growth in its Q2 earnings report released on Tuesday.The holding company’s organic revenue grew 3.4% YoY in the second…
Anheuser-Busch CEO Reveals Backlash’s Impact on Bud Light
It seems the backlash against Anheuser-Busch-owned Bud Light for its partnership with transgender influencer Dylan Mulvaney isn't as detrimental to the company's sales as some might believe.Anheuser-Busch InBev CEO Michel Doukeris addressed the controversy's impact on an earnings call, saying that although he didn't want to "minimize" it, the dip…
The Barbie brand was made for this moment
This summer, we’re all Barbie girls living in a Barbie world.Ahead of this Friday’s release of the Greta Gerwig-directed film Barbie, a marketing campaign about as large as the iconic doll’s ever-expanding wardrobe has painted the whole world hot pink. Barbie and her cohorts have been nearly inescapable: There have…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Ideas To Transform You From Good To Better To Best
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Startups face numerous challenges on their journey to success, and failing to overcome any one…