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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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TV ads lacked LGBTQ+ representation in 2022, report finds
Consumers are seeking more visible and meaningful representation of the LGBTQ+ community in advertisements, but advertisers are still falling short, according to a joint report from GLAAD and Kantar.The report, which reviewed and scored more than 400 national linear TV ads that the top 10 global advertisers ran in 2022,…
Coworking with Holland Martini
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Holland Martini is co-founder and chief insights officer at research firm GoodQues. Throughout her career, she’s worked at Grey Group and UM Worldwide.How would you describe your job to someone who…
Coworking with Maggie Malek
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Maggie Malek is North America president at Crispin Porter + Bogusky. She was previously CEO of MMI Agency, which recently combined with Crispin Porter + Bogusky.What’s your favorite ad campaign? I…
How Max brought the world of ‘Sex and the City’ to life
Nearly a year ago, the marketing team at Max began working on plans to promote the second season of And Just Like That…, the spinoff of the popular HBO series Sex and the City.And then they realized…there was an anniversary to celebrate first. The 25-year anniversary of the first episode…
Cannes 2023: More concerts, fewer wristbands
Day three is done and my wrists are stacked like it’s the 2004 rubber-wristband craze all over again. Whoever’s making this type specifically is cashing in:According to just about everyone I’ve spoken with, the craziness has peaked, and Thursday/Friday are when things start to wind down. People have transitioned from…
Talkin’ with teachers: Indiana University’s Kate Christensen
Nostalgia. It influences everything from the latest clothing trends to the shows we watch to the food we eat.Kate Christensen, assistant professor of marketing at Indiana University’s Kelley School of Business, has studied the impact of “heritage goods”—objects tied to someone’s past—on consumer behavior.We chatted with her to discuss her…
Summersalt is working to be the ‘swimwear of choice for literally every woman in America’
Since starting swimsuit brand Summersalt, Reshma Chattaram Chamberlin, co-founder and chief brand and digital officer, told us that the goal has been to “be the swimwear of choice for literally every woman in America.”Rather than rely on characteristics like what a consumer looks like, where they live, or what they…
Why executives see Cannes as a worthwhile investment
It can be hard to think of an excuse to visit the south of France on a company’s dime, but each year, thousands of marketers from around the world make the hard decision to fly there to spend time on the beach and drink rosé with their peers.Attending Cannes Lions…
5 Critical Marketing Tools for Fast-Growing Companies
As I can personally attest, working for a company that is quickly expanding has its perks and is an exhilarating experience. The environment is fast-paced, always changing and employees at all levels have opportunities to stretch the boundaries of their current roles to grow professionally. At the same time, setbacks…
Cannes 2023: Saying au revoir
If seven years is a dog year, then seven days is a Cannes year. Thinking back to earlier this week feels like an eternity ago. Since then, I’ve met some great people, eaten many finger foods, and watched people smash €29 drinks in the Carlton hotel lobby. It’s been quite…
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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