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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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Coworking with Lindsey Lionheart O’Brien
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Lindsey Lionheart O’Brien is the chief marketing officer of Mozilla, where she markets products like Mozilla VPN, Firefox Relay, and the Firefox browser. Prior to her role at Mozilla, she led…
influencer trip backlash and music video dupes
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
Brands spent nearly $4 billion on TikTok ads in 2023: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.These days, TikTok is omnipresent in the culture. And advertisers are taking advantage.In Q4 of 2023, ad…
How the marketing world is navigating AI
AI, AI, AI: It’s the hot new buzzword on every marketer’s mind, but does anybody actually know what they’re talking about? (We’re assuming, dear reader, that you’re not Sam Altman.)While Altman didn’t appear at Marketing Brew’s event, The Marketer’s (Early) Guide to AI, we did speak onstage with a number…
Coworking with Elina Vilk
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Elina Vilk is CMO of Hootsuite. She was previously CMO of WooCommerce. Prior to that, she served as head of global small business marketing at Facebook, and she held marketing roles…
Behind the scenes of Bay FC’s ad campaign
Bay FC had a lot to get done in the months since being announced as one of two expansion teams to join the National Women’s Soccer League this season. Beyond team practices and getting ready for the season, the club got to work building a fanbase from the ground up.“When…
For this Ally exec, sponsorship marketing is about head and heart
This story is the fifth in a series on women leaders working to increase brand investment in women’s sports. Read the rest of the profiles here and keep reading Marketing Brew for more profiles to come.Bridget Sponsky, Ally Financial’s executive director of brand and sponsorship marketing, is a big cheerleader for brands investing in…
To win Oscars and Emmys, studios are evolving their FYC campaigns
Last summer’s smash hit and Warner Bros. cash cow Barbie is up for eight awards at this year’s Oscars—not to mention the awards it already picked up earlier this year at the Golden Globes, Critics Choice, and People’s Choice awards.The film’s feminist commentary and photogenic cast aren’t the only things…
Social media trends: pricing and power
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
Tech clients are breaking up with ad agencies
In 2023, the American workforce probably saw more slashes than A Nightmare on Elm Street, with several sectors, including the tech industry, laying off scores of workers as part of widespread cost-cutting measures. Over in ad land, major agency holding companies felt the squeeze, too. Several holding companies reported a…
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