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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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For Sun Bum, marketing is a vibe
The chill vibe of the summer is around all year for Sun Bum, the sun-care brand recognizable for its yellow and wood-grain color palette and signature scent that the company keeps top secret (although it may or may not bring on a craving for banana Laffy Taffy).Though Sun Bum’s peak…
No grimacing at McDonald’s Q2 results
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Talk about Grim reaping. The benefits, that is.This quarter, McDonald’s saw an 11.7% increase in global comparable sales for the quarter and double-digit…
NBCUniversal revenues climb from box office wins as Peacock losses flatten
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Thank Mario for Comcast’s better-than-expected earnings.The company, which owns NBCUniversal and Universal Pictures, cleared Wall Street forecasts in its most recent quarterly earnings…
Chipotle reports double-digit revenue growth in Q2
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Chipotle posted strong revenue growth during Q2.The company saw 13.6% year over year growth, and in-restaurant sales jumped 15.8%. Comparable in-store restaurant sales…
Social media trends: X, salmon-bowl weddings, and Jockle
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers…
Coca-Cola touts Minute Maid rebrand, Cannes Lions wins in Q2 earnings
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Coca-Cola Company experienced growth in Q2 despite price hikes that have led some consumers to switch to private labels.The company’s organic revenue grew…
Microsoft’s Xandr gets out of political ads
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Xandr, the ad-tech platform acquired by Microsoft in 2021, is getting out of political advertising later this year.The company has updated its political…
Is Your Brand Protected With a Federal Trademark? Here’s How to Get Started
A brand is the mental or emotional image of your business or product that automatically appears when someone sees your company's name, slogan or logo. It's your business's personality or reputation, and it's critical that an owner holistically and methodically builds and reinforces the right brand. A key component of…
What Sophia Bush looks for in a brand partner
To ink a deal with actor and activist Sophia Bush, brands must tick all the right boxes.“It’s an exhaustive list,” she told us. “I drive my team crazy. I say no to a lot of things that they do not want me to say no to.”The One Tree Hill and…
Google exec says YouTube growth shows “stabilization” of ad market
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Google made a lot of money, like it always does. The company posted revenue of $74.6 billion, growing 7% YoY in Q2, beating…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…