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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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The 3D billboard is advertising’s shiny new toy
Two years ago, a massive 3D cat showed up on a billboard in Tokyo. People who walked by took photos of the cat as it meowed, napped, and licked its paws.“I think that was one of the biggest reasons that got popular in Tokyo,” Sungeun Jang, a staffer on out-of-home…
Coworking with Águeda Trujillo
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Águeda Trujillo is US…
The Power of Continuous Innovation and 3 Easy Ways to Implement It
It is no secret that brands and companies are always on the hunt to elevate their presence in a competitive realm. Even the most recognizable brands are finding new ways to adapt to the sway of their consumers' expectations to grow. However, some become too comfortable in a state of…
Stanley taps GSD&M as dedicated TikTok agency
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.If you’re on TikTok, you’re probably familiar with Stanley, the drinkware brand whose tumblers have quickly become a must-have for the influencer set.The…
How ChatGPT Can Help Marketers in Creating Effective Digital PR Strategies
ChatGPT is a game-changer for marketers, particularly those working in digital PR. This innovative language model, created by OpenAI, has completely transformed the way I approach my work. As someone with years of experience in the industry, I can confidently say that ChatGPT is one of the most exciting developments…
All the Tools You Need to Master Digital Marketing in 2023
Digital marketing in 2023 is like navigating through uncharted waters. With global digital ad spending projected to reach $626 billion by year's end, cutting through the noise and making an impact is more crucial than ever.The catch? It's not about what you spend but how well you blend the art…
WPP lowers 2023 forecast as tech clients pinch pennies
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.WPP touted “resilient performance” in the Q2 earnings report it released on Friday, despite lowering its full-year forecast.The holding company’s organic revenue rose…
How (and why) pasta brand Banza makes swimwear
Tomato sauce purses, sandwich flip-flops, and now…a bucatini bikini.Despite food-inspired fashion being all the rage this summer, Nicole Landesman, VP of marketing at Banza—the chickpea-based food brand that created the “bucakini”—told Marketing Brew that its involvement in the trend is purely coincidental.“We’ve been doing this for a long time,” Landesman…
Clean Creatives is asking creators to pledge not to work with Big Oil
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.It began with Emma Chamberlain. Now Clean Creatives is taking on the rest of the influencer community.This week, the group released its Creator’s…
How the QR Code Will Transform Brand Experiences
Welcome to the new, new thing. Some say it's the new television or radio. Some say it is the new out-of-home experience. Others call it the new way to experience a brand.There is certainly no shortage of steroid-injected, turbo-charged descriptions for this amazing, revolutionary technology. So, just what is this…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…