Marketing

Zillow Gone Wild is the gift that keeps on giving for the brand

Marketing 7 Min Read

Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV

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Marketing 9 Min Read

The Barbie brand was made for this moment

This summer, we’re all Barbie girls living in a Barbie world.Ahead of this Friday’s release of the Greta Gerwig-directed film Barbie, a marketing campaign about as large as the iconic doll’s ever-expanding wardrobe has painted the whole world hot pink. Barbie and her cohorts have been nearly inescapable: There have

Marketing 4 Min Read

Pepper Lunch Team on Seizing Unique Opportunities for Global Growth

In the competitive global restaurant industry, having a unique concept that captivates both operators and consumers is no easy task. But Pepper Lunch has done it.Pepper Lunch North American CEO Troy Hooper is helping position the popular Japanese fast-casual restaurant brand to grow significantly in the US and Canada. Pepper

Marketing 8 Min Read

How to Use Your Human Design to Effectively Market Your Business

One of the most effective ways to use human design in business is with your marketing. Designing your marketing strategy around your human design can result in gaining more traction, often quickly, attracting ideal clients easily and creating a consistent presence.The human design profile is one aspect that is used

Marketing 3 Min Read

Meta updates Facebook’s video hub

Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Meta announced a series of changes to Facebook video features this week, in a move likely designed to help the platform better compete

Marketing 3 Min Read

Americans have high expectations for ads, but don’t always remember them a day later, report says

Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.What was the last ad you saw? You might remember if you’re a marketer, but if not, it’s unlikely; most people only remember

Marketing 15 Min Read

The 15 Most Beloved Mom & Pop Shops in the U.S.

Entrepreneur asked Yelp to dig into its data, to reveal which ones America loved the most. Together we created America's Favorite Mom & Pop Shops, a list of 150 local, independently owned and operated businesses across 10 categories — including, yes, shopping.To see every category, as well as the methodology

Marketing 3 Min Read

Twitter’s ad revenue dropped 50%, Elon Musk said

Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Twitter’s ad revenue has plummeted 50%, Elon Musk tweeted over the weekend.In the tweet, a response to a user suggesting he should create

Marketing 13 Min Read

15 of the Best ‘Hidden Gem’ Restaurants in the U.S.

Entrepreneur asked Yelp to dig into its data, to reveal which ones America loved the most. Together we created America's Favorite Mom & Pop Shops, a list of 150 local, independently owned and operated businesses across 10 categories — including, yes, restaurants.To see every category, as well as the methodology

Marketing 5 Min Read

How skin-care brand Bubble uses Geneva, an app popular with Gen Z

Shai Eisenman had long struggled with acne before founding Bubble, a skin-care company positioned as an affordable alternative to legacy brands that’s targeted toward Gen Z.The brand, which came out in 2020, attracted pre-seed funding from multiple fashion, beauty, and wellness VC investors, has gained more than 1 million followers

Marketing 13 Min Read

The 15 Best Places to Have a Drink in the U.S.

Entrepreneur asked Yelp to dig into its data, to reveal which ones America loved the most. Together we created America's Favorite Mom & Pop Shops, a list of 150 local, independently owned and operated businesses across 10 categories — including, yes, nightlife.To see every category, as well as the methodology

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