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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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A Seattle Mariners exec’s path to her dream job
When she was a girl growing up in North Carolina, Catie Griggs used to run around Durham Athletic Park, the former home of minor league baseball team the Durham Bulls (and the setting of the 1988 sports rom-com Bull Durham). While she was “a complete junkie” for all things sports,…
GroupM plans to double its women’s sports spend this year
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.GroupM is planning to double its annual advertising spend on women’s sports starting with this year’s upfront,…
College football postseason sponsors have ‘exceptional’ unaided brand recall
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.College football fans may never forget the final score from certain January match-ups. They may also be…
NBCU debuts Virtual Concessions for food delivery
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Want a snack delivered straight to you while watching the Olympics? By the time the Paris Games…
How the NWSL is reintroducing itself this season with a new ad campaign
The National Women’s Soccer League kicked off its 2024 season looking pretty different than it did in 2023.This year, the league introduced two expansion teams, one in Utah and one in the Bay Area. In the Midwest, the Kansas City Current opened the first venue built specifically for a women’s…
Inside Rothy’s sell-out strategy
Many millennials and elder Gen Zs remember the perils and pain—i.e., the blisters and lack of support—of the mid-2000s ballet flat. So, when news started to spread that they were back in style over the last couple of years, it made sense that some people tuned it out.It also made…
Deepfakes are spreading, putting creator and brand safety at risk
Creator Michel Janse says she was on her honeymoon when she learned that her likeness was being used to promote erectile-dysfunction pills online.“People had messaged me, saying, ‘Hey, I saw this ad, and it didn't look like you, but it was you,’” she told Marketing Brew. “It was me, in…
Women’s Final Four and championship March Madness inventory is sold out
Disney is sold out of ad inventory for the Final Four and championship rounds of this year’s women’s March Madness tournament on ESPN, according to Jacqueline Dobies, Disney Advertising’s VP of revenue and yield management.The tournament has 87 total advertisers, with an almost even split between new and returning brands.…
How SiriusXM is tapping into big cultural moments
What brand wouldn’t want to advertise against the Ryan Gosling concert Oscars?SiriusXM, which is four months into a major rebrand, certainly did. As part of its new brand platform, Closer, the audio giant debuted an ad in the form of a three-minute short film on March 8, followed by a…
Why Spotify‘s personalization features are in the marketing spotlight
Are you having a “powerful social media pop” afternoon? Perhaps a “writer nature” morning, or maybe a “’90s rave rainforest” late night?Those categories are all courtesy of Spotify’s Daylist feature, customized playlists that are populated with automatically generated recommendations based on the type of music a user typically listens to…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…