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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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How to Use Your Human Design to Effectively Market Your Business
One of the most effective ways to use human design in business is with your marketing. Designing your marketing strategy around your human design can result in gaining more traction, often quickly, attracting ideal clients easily and creating a consistent presence.The human design profile is one aspect that is used…
Meta updates Facebook’s video hub
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Meta announced a series of changes to Facebook video features this week, in a move likely designed to help the platform better compete…
Americans have high expectations for ads, but don’t always remember them a day later, report says
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.What was the last ad you saw? You might remember if you’re a marketer, but if not, it’s unlikely; most people only remember…
The 15 Most Beloved Mom & Pop Shops in the U.S.
Entrepreneur asked Yelp to dig into its data, to reveal which ones America loved the most. Together we created America's Favorite Mom & Pop Shops, a list of 150 local, independently owned and operated businesses across 10 categories — including, yes, shopping.To see every category, as well as the methodology…
Twitter’s ad revenue dropped 50%, Elon Musk said
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Twitter’s ad revenue has plummeted 50%, Elon Musk tweeted over the weekend.In the tweet, a response to a user suggesting he should create…
15 of the Best ‘Hidden Gem’ Restaurants in the U.S.
Entrepreneur asked Yelp to dig into its data, to reveal which ones America loved the most. Together we created America's Favorite Mom & Pop Shops, a list of 150 local, independently owned and operated businesses across 10 categories — including, yes, restaurants.To see every category, as well as the methodology…
How skin-care brand Bubble uses Geneva, an app popular with Gen Z
Shai Eisenman had long struggled with acne before founding Bubble, a skin-care company positioned as an affordable alternative to legacy brands that’s targeted toward Gen Z.The brand, which came out in 2020, attracted pre-seed funding from multiple fashion, beauty, and wellness VC investors, has gained more than 1 million followers…
The 15 Best Places to Have a Drink in the U.S.
Entrepreneur asked Yelp to dig into its data, to reveal which ones America loved the most. Together we created America's Favorite Mom & Pop Shops, a list of 150 local, independently owned and operated businesses across 10 categories — including, yes, nightlife.To see every category, as well as the methodology…
Coworking with Monique Francis
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Monique Francis is head of marketing at Hoorae Media, the media company founded and led by Issa Rae.Favorite project you’ve worked on? A campaign called “Music Moments”' that I worked on…
How to Balance Ecommerce and Brick-and-Mortar Shopping Expectations
When ecommerce activity skyrocketed during the pandemic, many were quick to call it the death of brick-and-mortar retail. But now that the 20%+ growth rates in ecommerce have fallen into single digits, many others are saying it was all just a fad.The problem with both accounts is that they pit…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
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Startups face numerous challenges on their journey to success, and failing to overcome any one…