Marketing

Zillow Gone Wild is the gift that keeps on giving for the brand

Marketing 7 Min Read

Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV

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Marketing 3 Min Read

YouTube scraps some creator ad controls, builds out livestream ad capabilities

Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.YouTube is shuttering certain ad controls for creators in November, the company announced this week.Creators will still be able to choose if they

Marketing 7 Min Read

Capture Millennial and Gen Z Flexible Payments and Connected Shopping Experiences

This story originally appeared on Readwrite.comFast forward to 2029, and 72% of the global workforce will be dominated by Millennials and Gen Z, compared to 52% in 2019. With Millennials currently wielding an impressive $2.5 trillion USD in spending power and Gen Z representing an estimated $143 billion USD in

Marketing 3 Min Read

When it comes to where ads show up, marketers and consumers have different preferences

Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Marketers and the people they want to reach aren’t exactly seeing eye to eye when it comes to where ads show up, according

Marketing 9 Min Read

Without celebrity promotions, streamers and movie studios are in for a tough fall

Ahead of the debut of Winning Time’s debut season in 2022, stars of the HBO series made sure there was no missing it. John C. Reilly, who plays former Los Angeles Lakers owner Jerry Buss in the show, made appearances on The Late Show with Stephen Colbert and Good Morning

Marketing 2 Min Read

Social media trends: All about the public image

Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers

Marketing 5 Min Read

Kaseya’s unorthodox approach to finding job applicants: putting its name on the Miami Heat stadium

Kaseya is trying to hire 3,400 people in three years. Instead of just posting job openings on LinkedIn, the IT software company took things a step further: Buying the naming rights to the Miami Heat’s stadium.The stadium officially became known as Kaseya Center this summer after a stint as the

Marketing 3 Min Read

Meta to shutter Facebook News in parts of Europe

Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Meta is shuttering Facebook News in the UK, France, and Germany.In a post announcing the change, the company noted that it would phase

Marketing 3 Min Read

Ad industry to ‘normalize’ in 2023: report

Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.The advertising economy is going to keep on keepin’ on, according to a new industry forecast.US ad revenue is expected to grow about

Marketing 5 Min Read

Why Morgan Stanley is betting on women’s tennis

It’s US Open szn, and whether fans are sipping Honey Deuce cocktails in Flushing Meadows or watching from home, there’s plenty of brand activity around the courts.Morgan Stanley is one of the many companies serving up ads tied to tennis. This year, the investment bank is running a multi-channel campaign

Marketing 4 Min Read

As football season kicks off, here are some of the brands advertising alongside America’s favorite sport

Love it or hate it, football season is back. Given the popularity of the NFL and college football, plus the fact the season goes on for *checks notes* almost half the year—culminating in arguably the biggest advertising event on the calendar—brands are abundant.For advertisers, live sports have become increasingly crucial,

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