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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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YouTube scraps some creator ad controls, builds out livestream ad capabilities
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.YouTube is shuttering certain ad controls for creators in November, the company announced this week.Creators will still be able to choose if they…
Capture Millennial and Gen Z Flexible Payments and Connected Shopping Experiences
This story originally appeared on Readwrite.comFast forward to 2029, and 72% of the global workforce will be dominated by Millennials and Gen Z, compared to 52% in 2019. With Millennials currently wielding an impressive $2.5 trillion USD in spending power and Gen Z representing an estimated $143 billion USD in…
When it comes to where ads show up, marketers and consumers have different preferences
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Marketers and the people they want to reach aren’t exactly seeing eye to eye when it comes to where ads show up, according…
Without celebrity promotions, streamers and movie studios are in for a tough fall
Ahead of the debut of Winning Time’s debut season in 2022, stars of the HBO series made sure there was no missing it. John C. Reilly, who plays former Los Angeles Lakers owner Jerry Buss in the show, made appearances on The Late Show with Stephen Colbert and Good Morning…
Social media trends: All about the public image
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers…
Kaseya’s unorthodox approach to finding job applicants: putting its name on the Miami Heat stadium
Kaseya is trying to hire 3,400 people in three years. Instead of just posting job openings on LinkedIn, the IT software company took things a step further: Buying the naming rights to the Miami Heat’s stadium.The stadium officially became known as Kaseya Center this summer after a stint as the…
Meta to shutter Facebook News in parts of Europe
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Meta is shuttering Facebook News in the UK, France, and Germany.In a post announcing the change, the company noted that it would phase…
Ad industry to ‘normalize’ in 2023: report
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.The advertising economy is going to keep on keepin’ on, according to a new industry forecast.US ad revenue is expected to grow about…
Why Morgan Stanley is betting on women’s tennis
It’s US Open szn, and whether fans are sipping Honey Deuce cocktails in Flushing Meadows or watching from home, there’s plenty of brand activity around the courts.Morgan Stanley is one of the many companies serving up ads tied to tennis. This year, the investment bank is running a multi-channel campaign…
As football season kicks off, here are some of the brands advertising alongside America’s favorite sport
Love it or hate it, football season is back. Given the popularity of the NFL and college football, plus the fact the season goes on for *checks notes* almost half the year—culminating in arguably the biggest advertising event on the calendar—brands are abundant.For advertisers, live sports have become increasingly crucial,…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…