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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Illinois passes law to compensate child influencers
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Illinois passed a law on Friday requiring child influencers to be paid.Starting next July, parents who post videos of their children under 16…
The holiday deals are upon us—at least the brand-creator ones
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.‘Tis the season…for holiday planning.Around 56% of people began their holiday shopping in October last year, and creators are no exception to that…
A Nurse Turned $500 in Savings Into $100 Million in Sales
In 2013, Courtney Adeleye was working as a registered nurse and searching for a product suitable for treating natural hair."There were not many brands that used natural ingredients and specialized in healthy hair growth at the same time," Adeleye recalls. "So, I started mixing my own products at home and…
4 Personal Branding Lessons From Taylor Swift
As a mother of two and a co-founder of a global personal branding agency, I often talk about my life under the endearing term of "struggle of the juggle." I am sure you can relate. As I travel across the world to deliver keynotes and to host workshops, I often…
Cracking the Code of the Social Media Rubik’s Cube for Brand Dominance
With over 15 years of experience in the social media industry, I've come to think of optimizing your online presence as solving a Rubik's Cube. When I first started out in 2010, working with mentors like internet marketing guru Neil Patel, the platforms were far less developed.Back then, most people…
Crafting a Winning Brand with the Right Business Name
A strong brand name is the hallmark of your company. It evokes positive emotional connections with your audience and conveys character attributes such as authenticity, trustworthiness, or innovation – all essential qualities for building a solid reputation in today's competitive market.Naming your business starts with ideas and research. Start a…
Insta-famous underwear brand Parade sold to intimates manufacturer
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Parade, the four-year-old DTC brand that bills itself as “the internet’s favorite underwear,” was acquired by clothing manufacturer Ariela & Associates International this…
How SailGP Is Making Big Waves in the Racing World
In the U.S., many equate sailing with wealth, weather, and whiteness. Because of this perception, some see the sport as a niche. But Sail Grand Prix chief content officer Melissa Lawton has a different perspective."Every country has a product that is considered niche but is huge in other countries," Lawton…
The FTC updated its endorsement guidelines for the first time since 2009—and some people have questions
If journalists shouldn’t bury the lede, then influencers shouldn’t bury the #ad.That’s at least what new guidelines from the Federal Trade Commission (FTC) suggest. Earlier this summer, the commission released a new set of guidelines around online reviews and social media endorsements, some of which could impact how influencers and…
Time spent watching linear TV is at an all-time low
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Linear TV viewership officially dipped below 50% of total TV time last month, an all-time low, while time spent streaming TV in the…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…