Marketing

Zillow Gone Wild is the gift that keeps on giving for the brand

Marketing 7 Min Read

Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV

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Marketing 2 Min Read

Awards season is in jeopardy—except at Soho House

Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.It seems celebrities are swapping red carpets for gray.In light of the SAG-AFTRA and WGA strikes, actors aren’t doing any project promotions, causing

Marketing 3 Min Read

Netflix to sell ‘Stranger Things’-themed ice cream at Walmart

Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Stranger Things fans wanting to experience the Starcourt Mall for themselves may not be able to visit it in real life, but they

Marketing 3 Min Read

Cresco Labs debuts first campaign on Spotify

Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Cresco Labs, one of the largest cannabis companies in the US, is running a campaign on Spotify, marking a first for the brand.The

Marketing 7 Min Read

This Is the Biggest Customer Service Mistake You’re Making — And How To Fix It Fast

If you want to move from middle-of-the-road, ho-hum customer service to the kind of exceptional customer service exemplified by great customer service-oriented brands like Ritz-Carlton, you're only going to get there if you get serious about employee empowerment. There's simply no way around this.Once you've assembled your team, provided them

Marketing 7 Min Read

Brands are still figuring out virtual influencers

In 2016, as people pored over references on Beyoncé’s Lemonade album, another mystery was at play: that of Lil Miquela.After her debut on Instagram that year, she went viral. Fascinated by her human-like appearance, many wondered whether she was a marketing stunt, a real person, or something else entirely.Finally, in

Marketing 4 Min Read

Coworking with Kerry Bennett

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Kerry Bennett is marketing partner at Upfront Ventures, a VC firm based in LA that specializes in technology businesses.Favorite project you’ve worked on? Every year, our small but mighty team produces

Marketing 6 Min Read

An ad agency exec has written a novel about AI

It seems like everyone’s a founder these days, but not all founders are writing novels in their spare time. PJ Pereira is.Pereira, founder and creative chairman of ad agency Pereira O’Dell, started studying AI about seven or eight years ago, he told us, with the intention of writing a book

Marketing 9 Min Read

Be Innovative, Not Just Creative — 2 Types of Innovation to Increase Your Profits

Innovation is the source of critical differentiation in competitive markets. Unfortunately, innovation has become a buzzword for something that looks more like creativity in practice — or worse, incremental improvements. This conflation has had an undeniable detrimental effect on companies and consumers alike.Creativity is the generation of new ideas. While

Marketing 2 Min Read

Google to require AI disclosures on political ads

Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Google is stepping up AI regulation ahead of next year’s presidential election in the US.Political ads will be required to disclose when they

Marketing 3 Min Read

California bill would crack down on data brokers

Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Data brokers are going to California with an aching in their hearts.The state, the first to adopt a comprehensive consumer privacy law that

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