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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Awards season is in jeopardy—except at Soho House
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.It seems celebrities are swapping red carpets for gray.In light of the SAG-AFTRA and WGA strikes, actors aren’t doing any project promotions, causing…
Netflix to sell ‘Stranger Things’-themed ice cream at Walmart
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Stranger Things fans wanting to experience the Starcourt Mall for themselves may not be able to visit it in real life, but they…
Cresco Labs debuts first campaign on Spotify
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Cresco Labs, one of the largest cannabis companies in the US, is running a campaign on Spotify, marking a first for the brand.The…
This Is the Biggest Customer Service Mistake You’re Making — And How To Fix It Fast
If you want to move from middle-of-the-road, ho-hum customer service to the kind of exceptional customer service exemplified by great customer service-oriented brands like Ritz-Carlton, you're only going to get there if you get serious about employee empowerment. There's simply no way around this.Once you've assembled your team, provided them…
Brands are still figuring out virtual influencers
In 2016, as people pored over references on Beyoncé’s Lemonade album, another mystery was at play: that of Lil Miquela.After her debut on Instagram that year, she went viral. Fascinated by her human-like appearance, many wondered whether she was a marketing stunt, a real person, or something else entirely.Finally, in…
Coworking with Kerry Bennett
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Kerry Bennett is marketing partner at Upfront Ventures, a VC firm based in LA that specializes in technology businesses.Favorite project you’ve worked on? Every year, our small but mighty team produces…
An ad agency exec has written a novel about AI
It seems like everyone’s a founder these days, but not all founders are writing novels in their spare time. PJ Pereira is.Pereira, founder and creative chairman of ad agency Pereira O’Dell, started studying AI about seven or eight years ago, he told us, with the intention of writing a book…
Be Innovative, Not Just Creative — 2 Types of Innovation to Increase Your Profits
Innovation is the source of critical differentiation in competitive markets. Unfortunately, innovation has become a buzzword for something that looks more like creativity in practice — or worse, incremental improvements. This conflation has had an undeniable detrimental effect on companies and consumers alike.Creativity is the generation of new ideas. While…
Google to require AI disclosures on political ads
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Google is stepping up AI regulation ahead of next year’s presidential election in the US.Political ads will be required to disclose when they…
California bill would crack down on data brokers
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Data brokers are going to California with an aching in their hearts.The state, the first to adopt a comprehensive consumer privacy law that…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…