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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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How SiriusXM is tapping into big cultural moments
What brand wouldn’t want to advertise against the Ryan Gosling concert Oscars?SiriusXM, which is four months into a major rebrand, certainly did. As part of its new brand platform, Closer, the audio giant debuted an ad in the form of a three-minute short film on March 8, followed by a…
Why Spotify‘s personalization features are in the marketing spotlight
Are you having a “powerful social media pop” afternoon? Perhaps a “writer nature” morning, or maybe a “’90s rave rainforest” late night?Those categories are all courtesy of Spotify’s Daylist feature, customized playlists that are populated with automatically generated recommendations based on the type of music a user typically listens to…
Advertisers expect Google to delay its cookie phase-out, according to industry survey
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.More than half of advertisers expect Google to punt the depreciation of third-party cookies—again.That’s according to the…
Things left up in the air
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
Logan Paul’s Prime Hydration logo to be displayed in WWE ring
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The skit began like so many others in WWE history: a wrestler standing in the ring, boasting…
Men’s March Madness ad inventory is all but sold out
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.CBS Sports and TNT Sports are “basically sold out” of ad inventory for this year’s men’s March…
Grand Slams among most effective women’s sporting events for advertisers: report
Women’s tennis continues to ace it.Both of the women’s sporting events that led to the most engagement for advertisers in 2023 were tennis tournaments, according to a new report from EDO, which comes on the heels of a SponsorUnited report that found the WTA to be one of the first…
Marketing agencies break down how they use ChatGPT and generative AI
It’s been over a year since ChatGPT first rolled out, and while constantly hearing the phrase “generative AI” has been really a(i)nnoying, there’s no doubt the technology has transformed the world. It was one of the hottest topics at CES earlier this year, and SXSW has a dedicated track for…
How Chamberlain Coffee is ‘growing up’ with its founder
Longtime viewers of influencer Emma Chamberlain’s YouTube channel know she loves her coffee. So when talent agency UTA was looking to build its next talent-led brand five years ago, Chamberlain Coffee was something of a no-brainer.“You have to have a product that is true to the talent for it to…
Advertisers plan to go back to Sunday Ticket on YouTube TV
This most recent NFL season will most likely be remembered because a certain international mega pop-star willingly flew to Kansas City, repeatedly, to support her football-playing boyfriend, tugging at the heartstrings of America.Aside from the romance, it was also the kickoff to YouTube TV’s first season with the NFL’s Sunday…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…