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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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French luxury brands are using ’Emily in Paris’ to market to a US audience
Netflix original series Emily in Paris isn’t exactly prestige TV. The show’s bright, colorful scenes and low-stakes plots have led some viewers to describe the experience as “CoComelon for adults.”Still, the show is attracting high-brow brand attention. Luxury brands including AMI Paris, Boucheron, and Augustinus Bader were featured in Season…
Inside the Seattle Mariners’ quest to connect with younger baseball fans
This story is the fifth in a series about how marketers for sports teams and leagues around the world approach social media strategy.The Seattle Mariners are looking to keep things casual. On social media, that is.In recent years, the team has been making an effort to connect more with younger…
Why CarMax ‘went all in’ on the WNBA—and how it’s paying off
When used-car retailer CarMax underwent a brand repositioning a few years ago, it turned to one of the trendiest sports in the country to do it.The company wanted to be seen as more online and was generally seeking to modernize its image, CMO Sarah Lane said. Enter basketball.“It’s a place…
There’s a content gap in women’s sports. These execs partnered up to help close it
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of the profiles here.Sports fans have no problem finding programming focused on the men’s game. Beyond the games and matches themselves, there’s The Last Dance for basketball enthusiasts, Hard Knocks for…
Consumers’ moods—and purchase intent—goes up at the movies, report finds
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Feeling down in the dumps? Heading to the movies may improve your mood—and a good mood just…
Google, DOJ wrap arguments in landmark antitrust trial—for now
It’s true that Google, the world’s largest advertising company, can see nearly every ad dollar and impression that moves through the digital ecosystem.But that alone doesn’t constitute a monopoly, the company’s lawyers argued on the first day of its defense last Friday.Google brought its arguments to a close this week,…
Coworking with Jasmine Presson
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Jasmine Presson is chief strategy officer at Mediaplus North America. She has also worked at MediaCom, UM Worldwide, and Albert: Artificial Intelligence Marketing.Favorite project you’ve worked on? Revlon’s “Love Test” film…
FTC announces crackdown on deceptive AI claims
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The Federal Trade Commission is cracking down on companies making big claims about AI.On Wednesday, the FTC…
Why The Onion is returning to print—and betting big on memberships
America’s finest news source hasn’t been a print news source since the “Harlem Shake” was trending.Over the last 11 years, the state of print media hasn’t exactly gotten stronger. But as of last month, the satirical publication The Onion, which G/O Media sold to a group of media executives and…
Gap is putting a new spin on the same old song and dance
If there’s one thing Gap’s gonna do, it’s make people dance.So far this year, the clothing brand has created two music video-esque campaign spots, much to the delight of the internet. For its spring campaign, “Linen Moves,” singer Tyla dances in what’s essentially a re-creation of the music video for…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…