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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Why football sponsors are going beyond the traditional ad format
From Friday Night Lights to All American, dramas and sitcoms about football have permeated TV networks for decades. In recent years, marketers and brands have looked to get in on the fictional football content game, too.This year, both Applebee’s and Bud Light introduced football-centric original content that doubled as marketing…
Get ready for consolidation in 2025, media investors say
In the New Year, the Lumascapes could get a little smaller.That’s because, if the tea leaves are correct, advertisers are heading into an era of consolidation, as (potentially!) lower interest rates, a (maybe!) stable economy, and a (perhaps!) more favorable regulatory landscape sets the stage for a blizzard of dealmaking.…
CMOs on the biggest challenges they anticipate in 2025
Marketing might be fun, but no one said it would be easy.In the new year, marketers are facing new technology, new consumer habits and preferences, and a constantly shifting landscape (like the fate of a TikTok ban that’s now in the hands of the Supreme Court).We asked marketers about the…
CMOs share their biggest priorities for 2025
January is all about intention-setting. And boy, do CMOs have some big goals for the new year.With potential pressures to marketing budgets, continued development of AI tools, and the never-ending pressure to win over new customers, CMOs and top marketers across categories have big plans for 2025.We asked several of…
What’s working for Free People on social
When it comes to trying new things online, Free People isn’t holding back.The Urbn clothing brand, which has more than 4.6 million followers on Instagram and a growing investment in platforms like TikTok, YouTube, and Substack, views social as key to its efforts to reach its core demographic of women…
Coworking with Jessica Serrano
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
Coworking with Luiz Felipe Barros
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
How K18 is capitalizing on trends to boost TikTok results
Since it was founded in 2020, hair-care brand K18 has always tried to “stay scrappy” in its marketing, CMO Michelle Miller told us.Looking back, Miller said K18 “was doubling down on TikTok when none of the other hair-care brands were doing it” and has since embraced TikTok Shop and developed…
A basketball exec’s journey from startup soccer to the NBA
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of the profiles here.Basketball executive Kerry Tatlock’s title might say NBA, but her heart says WNBA.A New York Liberty season ticket holder, Tatlock got her start in the sport working for the…
Vestiaire Collective works to educate influencers on fast-fashion harms
If you can’t beat ’em, teach ’em. That seems to be Vestiaire Collective’s new motto.The secondhand luxury retailer, which a year ago banned the sale of items from brands it classifies as fast fashion, including Shein and H&M, on its platform, is now bringing its anti-fast-fashion ethos to its influencer…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…