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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Creating Your Marketing Strategy? Make a Pot of Gumbo First
Recently, my in-laws came to visit. While they were here, my mother-in-law mentioned someone's gumbo she recently tried and how it was different from hers. They're from south Louisiana (like real Cajuns), so I should mention that in case you're wondering why I am writing about gumbo in the first…
The pivot to video is real
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Programmatic ad spend is growing, but it’s coming largely from one place: video.Yes, the pivot to video is happening. More than 96% of…
Adjusting work culture and recruitment practices may help agencies court young talent, report says
Ad agencies have a lot to contend with these days: A pitching process that many describe as broken, concerns over how AI might change their jobs, and competition from in-house teams, just to name a few. That’s not to mention broader workforce trends that can affect things like recruitment and…
As strikes halt Hollywood projects, the TV ad industry is on the line
Wondering what’s going to be on TV in a few months? So are advertisers.TV networks, whose scripted productions have come to a halt as nearly every actor and writer in Hollywood withholds their labor to advocate for things like better compensation and AI protections, have cobbled together fall TV schedules…
Coworking with Gita Rebbapragada
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.What’s your favorite ad…
For Sun Bum, marketing is a vibe
The chill vibe of the summer is around all year for Sun Bum, the sun-care brand recognizable for its yellow and wood-grain color palette and signature scent that the company keeps top secret (although it may or may not bring on a craving for banana Laffy Taffy).Though Sun Bum’s peak…
No grimacing at McDonald’s Q2 results
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Talk about Grim reaping. The benefits, that is.This quarter, McDonald’s saw an 11.7% increase in global comparable sales for the quarter and double-digit…
NBCUniversal revenues climb from box office wins as Peacock losses flatten
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Thank Mario for Comcast’s better-than-expected earnings.The company, which owns NBCUniversal and Universal Pictures, cleared Wall Street forecasts in its most recent quarterly earnings…
Chipotle reports double-digit revenue growth in Q2
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Chipotle posted strong revenue growth during Q2.The company saw 13.6% year over year growth, and in-restaurant sales jumped 15.8%. Comparable in-store restaurant sales…
Social media trends: X, salmon-bowl weddings, and Jockle
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers…
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In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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A while back, I took a couple of my grandchildren on a tour of the…
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