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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Amazon debuts sponsored product ads for third-party sites
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Amazon’s advertising ambitions continue.The platform’s sponsored product ads, one of its primary ad formats, are expanding to third-party websites, the company announced this…
I Made 6 Figures in My 20s — Here Are My Secrets to Success.
As a young marketing coach who earned over six figures online by the time I was 24, my success story would not have been possible without these crucial lessons.My journey has taught me to balance ambitious vision with practical execution, the importance of consistent lead generation, the power of direct…
After the Women’s World Cup, what’s next for brands in women’s sports?
The US women’s national soccer team might have missed its shot at a three-peat—aka winning three World Cups in a row—but that doesn’t mean momentum around women’s sports is slowing down.This summer’s Women’s World Cup not only had fans and brands around the world hyped about women’s soccer, but also…
Illinois passes law to compensate child influencers
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Illinois passed a law on Friday requiring child influencers to be paid.Starting next July, parents who post videos of their children under 16…
The holiday deals are upon us—at least the brand-creator ones
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.‘Tis the season…for holiday planning.Around 56% of people began their holiday shopping in October last year, and creators are no exception to that…
A Nurse Turned $500 in Savings Into $100 Million in Sales
In 2013, Courtney Adeleye was working as a registered nurse and searching for a product suitable for treating natural hair."There were not many brands that used natural ingredients and specialized in healthy hair growth at the same time," Adeleye recalls. "So, I started mixing my own products at home and…
4 Personal Branding Lessons From Taylor Swift
As a mother of two and a co-founder of a global personal branding agency, I often talk about my life under the endearing term of "struggle of the juggle." I am sure you can relate. As I travel across the world to deliver keynotes and to host workshops, I often…
Cracking the Code of the Social Media Rubik’s Cube for Brand Dominance
With over 15 years of experience in the social media industry, I've come to think of optimizing your online presence as solving a Rubik's Cube. When I first started out in 2010, working with mentors like internet marketing guru Neil Patel, the platforms were far less developed.Back then, most people…
Crafting a Winning Brand with the Right Business Name
A strong brand name is the hallmark of your company. It evokes positive emotional connections with your audience and conveys character attributes such as authenticity, trustworthiness, or innovation – all essential qualities for building a solid reputation in today's competitive market.Naming your business starts with ideas and research. Start a…
Insta-famous underwear brand Parade sold to intimates manufacturer
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Parade, the four-year-old DTC brand that bills itself as “the internet’s favorite underwear,” was acquired by clothing manufacturer Ariela & Associates International this…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…