Your #1 guide to start a business and grow it the right way…
Search
Marketing
Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
Wake up with our popular morning roundup of the day's top military and defense stories
Stay Updated
Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
More Stories
Why Morgan Stanley is betting on women’s tennis
It’s US Open szn, and whether fans are sipping Honey Deuce cocktails in Flushing Meadows or watching from home, there’s plenty of brand activity around the courts.Morgan Stanley is one of the many companies serving up ads tied to tennis. This year, the investment bank is running a multi-channel campaign…
As football season kicks off, here are some of the brands advertising alongside America’s favorite sport
Love it or hate it, football season is back. Given the popularity of the NFL and college football, plus the fact the season goes on for *checks notes* almost half the year—culminating in arguably the biggest advertising event on the calendar—brands are abundant.For advertisers, live sports have become increasingly crucial,…
Meta strengthens Threads offerings as usage unravels
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Meta has unveiled a slew of new features for Threads after the app’s user activity nosedived since its release.More than half of Threads…
Spend Your Ad Budget on This Demographic to Triple Your Profits
Have you recently considered why your advertising dollars aren't working as well as they used to be? In today's environment, it's far more profitable to spend a large portion of your advertising budget going after the top 10-20% of income earners in your niche market vs. spending your entire budget…
Looking for influencers to post about your restaurant? These apps want to help
Shortly after NYC restaurant Skirt Steak opened in 2021, @sistersnacking—a food-review TikTok account run by four sisters—posted a glowing review about their visit. The next day, its owner was surprised to find customers wrapped around the block, eager to try the place.Their post is just one example of the enormous…
7 Ways to Boost Customer Retention Through Email Gamification
Nurturing customer relationships through email can supercharge your business growth, reduce costs, and enhance profitability, making customer retention a secret weapon for your successful business strategy. Studies show that a mere 5% increase in retention can boost your revenue by 25-95%.Incorporating gamification into your email strategy can be a powerful…
Peacock’s trick to keep subscribers coming back? Emails—billions of them
Addicted to checking your email? Streaming services—yes, streaming services—might be betting on it.The annual churn rate across streamers in the US in the 12 months ending in June averaged 47%, according to Parks Associates, and consumers report taking longer than ever to find shows to watch, meaning streamers are pressed…
Coworking with Georges Tertois
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Georges Tertois is co-founder…
Why the Death of Cookies Will Make Online Advertising Better
Third-party cookies have been dying a slow death for years. Google delayed the destruction of the cookie into 2024, and yet, there's no doubt that the demise of third-party data is coming. When that happens, it's going to change everything.While there will be necessary adjustments along the way, the removal…
Google rolls out probationary period for first-time advertisers
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Google is rolling out a new policy called Limited Ads Serving in an effort to reduce misleading advertisements across its platforms.Under the policy,…
Most Popular
Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…