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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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Ouai is expanding its St. Barts line, one OOH placement at a time
For the second year in a row, Ouai is making summer all about St. Barts—this time by land, air, and sea.Earlier this summer, the hair and body-care brand released a St. Barts hair and body mist and doubled down on some of its marketing strategies from last summer’s campaign for…
How GoGo Squeez is breaking into sports
GoGo Squeez is break dancing its way to a new brand image.The snack brand, best known for its squeezable applesauce pouches, has largely come to be associated with babies or toddlers, but its latest product and marketing push is meant to tap into a slightly older, more active audience.To help…
How team marketers keep their socials active year-round
For many sports fans, their social media feeds are dominated with highlights, scores, and all the other news and drama when their favorite teams are in season.But team social media managers still have to feed the content machine during the dreaded offseason.“I want to make sure that the Liberty is…
Coworking with David Corns
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.David Corns is the chief marketing officer of Opendoor, an online residential real-estate company. Prior to Opendoor,…
How Max put a dragon atop the Empire State Building
Earlier this summer, New Yorkers may have spotted a 270-foot dragon encircling the top of the Empire State Building. No, it wasn’t a spin-off of King Kong. Instead, the idea was cooked up by another member of the Warner Bros. family: Max.“In one of our brainstorms, somebody threw out, ‘Wouldn’t…
Etsy seeks to return to its roots with human-centric campaign
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Etsy was once known as a marketplace for artists selling handmade goods. After becoming a destination for…
Online tracker ID5 gets into the streaming game
A potential solution to tracking and measuring users on the open web is coming for the small screen.ID5, an alternative ID tool that provides publishers and marketers with a way to track users without the use of cookies, is pitching itself to streamers, broadcasters, and CTV platforms, CEO Mathieu Roche…
Sports streaming fragmentation is a boon for advertisers
Want to catch an NFL game on Christmas? Head to Netflix. Trying to watch a WNBA game on a Tuesday or Thursday? It’s probably on Amazon’s Prime Video. Hoping to see an NBA game in 2026? Well, which streamer those games might land on is still up in the air.No…
The most effective ads so far in 2024: report
What do Cîroc, Buffalo Wild Wings, and FanDuel have in common? They’re all apparently great TV advertisers.The three brands ran some of the most effective TV ads of the first half of the year, according to the measurement company EDO, which ranked national TV spots across 15 categories. EDO gauges…
The untapped market worth billions: women’s sports merch
There’s a gaping hole in the women’s sports marketplace.Viewership and sponsor interest have been on the rise for US women’s pro leagues like the WNBA, NWSL, and LPGA and for less-established pro sports in the country like volleyball. As fandom grows, some supporters are looking to rep their favorite teams…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
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Startups face numerous challenges on their journey to success, and failing to overcome any one…