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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Losses lessen at Peacock as subscriber count reaches 28 million
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Peacock’s move to make customers sign up and pay up is working.NBCUniversal’s flagship streaming service added 4…
Some of the newest NBA jersey sponsors are brands you might not expect
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Every season is basketball season. Truly. The WNBA season ended Oct. 18, when the Las Vegas Aces…
Social media trends: There’s always gonna be another mountain
Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers are responding.Ski brand rebrand: A New York ski resort’s whimsical rebrand is being ill-received on the internet, with marketer and TikToker Ashwinn Krishnaswamy calling it “one of…
Meta’s earnings another sign of advertising rebound
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The ad rebound appears to be real.Yesterday, Meta reported record-breaking revenue in Q3, bringing in more than…
Bud Light notches win with UFC sponsorship
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Bud Light inked a multiyear deal with mixed martial arts league UFC to become its official beer…
Why some brands are embracing ‘fake out-of-home’
This summer, Maybelline took over public transportation in London and New York with giant mascara wands swiping larger-than-life eyelashes at Tube stops and long, purple buses roaring down Broadway. The videos went viral, with people calling them “top notch” and “the best ad ever.”Thing is, none of it actually happened.The…
Consumers are celebrating (and shopping for) the holidays like its 2019: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Holiday cheer is so back, at least according to Deloitte’s 2023 Holiday Retail Survey.The past few winters…
Google saw double-digit revenue growth in Q3
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Despite recent drama in Washington, DC, Google continued to print money last quarter.The company reported almost $77…
Heard at Advertising Week 2023
Advertising Week New York: We came, we saw, we conquered survived.The four-day conference last week was chock-full of, well, everything, including panels and keynotes from brands like Mattel and Netflix and topics ranging from women’s sports to the importance of food delivery. And in addition to some extremely long lines,…
X to debut two new subscription tiers
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Changes at X continue: The platform plans to roll out new “premium” subscription tiers, Elon Musk said…
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