Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.If you build a sphere, advertisers will come.That seems to be the lesson in Las Vegas, where…
Newsflash: Half of US adults are getting their news, at least sometimes, from social media, according to a new study of American news consumption habits from the Pew Research Center.Which social media, to be exact? According to the research, which surveyed 8,842 US adults between Sept. 25 and Oct. 1,…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Some advertisers will soon get to see how well Google’s cookie alternatives work.GroupM will collaborate with Google…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.AllCity Network, a nationwide digital sports network that makes podcasts and videos, has raised $9.4 million in…
Radio has gone to the dogs…literally.As part of a rebranding initiative unveiled this week, the satellite radio turned audio company SiriusXM brought back its one-time mascot, the dog that used to appear on its logo years ago.The return of the dog, which the company has named Stella, is part of…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
When Yu Oppel co-founded the clothing brand Cider in 2020, she admits she didn’t have much marketing experience. The most relevant recent experience she had, she said, was as a product manager at online clothing retailer Dolls Kill.More than three years later, Oppel, who serves as Cider’s chief marketing officer,…
Generative AI tools are all the rage in the ad world—but there are some places where they won’t be an option.Meta is restricting AI usage in political advertisements on its platform beginning next year, the company announced this week via blog post. The new measures entirely ban advertisers from using…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.In the world of streaming, it’s not a competition. Just kidding! It definitely is.Now that we’re through…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The IAB Tech Lab is asking everyone to get on the same page when it comes to…
In a declining economy, startups face an uphill battle when it comes to securing funding.…
With all of the recent news about artificial intelligence (AI), it got me thinking about…
A while back, I took a couple of my grandchildren on a tour of the…
Startups face numerous challenges on their journey to success, and failing to overcome any one…
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