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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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FTC recommends brands avoid “blurred advertising” when marketing to kids
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.The Federal Trade Commission is worried about blurred lines. No, not that one. It’s worried about how “blurred advertising,” or ads that don’t…
TikTok teamed up with Billboard to chart the most popular songs on the platform
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Back in radio’s heyday, DJs largely determined what songs became most popular. Now, it seems, we have TikTok for that.Capitalizing on its role…
Why The Human Touch Is Still Vital in AI Marketing
There's no denying it: A fast-changing and often dizzying component of any digital marketing program is now artificial Intelligence. In assessing this reality, I've found it possible, and empowering, to keep my traditional marketing boots laced up — I just equip them with AI-powered rocket boosters. Because, though breakthrough tech…
What we’ve learned so far from the DOJ’s trial against Google
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Google’s lawyers are familiarizing themselves with half-smokes and mambo sauce. On Tuesday, Google executives appeared in federal court in Washington, DC, to face…
Social media trends: Are mascots celebs now? And other musings
Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers are responding.Spicing it up: Dunkin’s promo for its new Munchkins drink teams up notable Dunkin’ enthusiast Ben Affleck, who appeared in the brand’s Super Bowl ad this…
5 Key Things You Need Before Launching a PR Campaign
You've worked with your internal team or a PR agency to create a clear marketing strategy. You have your list of dream media outlets. You identified your customer persona and the media they consume. However, beyond these big-picture elements, there are still more granular details that need to be addressed.…
TikTok Shop is officially live in the US
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.If you’ve ever wanted to buy Mountain Dew on TikTok, it’s your lucky day. The platform (finally and officially) debuted TikTok Shop, its…
Streamers are staking their fall campaigns on football
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Fall football is finally back—and streaming services are attempting a conversion.On Thursday, Tubi and Prime Video both debuted fall campaigns on national TV…
How one college student is fighting for the rights of child influencers
From Grey and Mama to Food Baby to the LaBrants, there’s no shortage of content on the internet that documents kids trying foods, playing sports, and growing up.But family vlogging isn’t always wholesome. It can create risks for the children involved, including attention from stalkers and pedophiles, as well as…
2024 will see the highest political ad spend of all time: report
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.It seems there’s no escaping political ads, perhaps more so now than ever.The 2023–2024 election cycle is forecast to bring in $10.2 billion…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…