Your #1 guide to start a business and grow it the right way…
Search
Marketing
Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
Wake up with our popular morning roundup of the day's top military and defense stories
Stay Updated
Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
More Stories
As vacationers flock to the Hamptons each summer, so do brands
At the Palm Tree Music Festival in Westhampton this summer, brands lined up to capture the attention of concertgoers who had shelled out at least $299 to watch artists like Calvin Harris and Kygo. Helicopter charter company Blade flew concertgoers to the event from New York City. Tequila brand Don…
Coworking with Alice Milligan
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Alice Milligan is CMO at Morgan Stanley. She’s previously held leadership roles at companies including E-Trade, Citi, and Coach.Favorite project you’ve worked on? Without a doubt, my favorite recent project has…
The Secret to An Extraordinary Website? It Starts With the Team Behind It
Remember when a "webmaster" comprised an entire website team? In the early days of the internet, these folks — who typically took on everything from web development to design to IT and technical maintenance — truly held the keys to the company's digital presence. Of course, websites were simpler then…
Trends that brands should keep tabs on for the rest of the year
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Inclusive exclusivity. Distorted reality. Pop nihilism.No, you didn’t hit your head. Those are just a few of the trends that Horizon Media predicts…
Marketers want one piece of the anime pie
Last month, Netflix released the trailer for its live-action adaptation of “One Piece.” The trailer, based off of a popular anime series of the same name, has just short of 10 million views on YouTube.Netflix isn’t the only streamer investing in the Japanese genre. In July, Hulu debuted a hub…
3 Valuable Leadership Lessons From Disney’s ‘The Little Mermaid’
The Little Mermaid, a live remake of the original 1989 Disney animated classic, was released at the start of the summer with a bang. The big-budget live-action remake passed what the original film generated, making more than $550 million in ticket sales at the worldwide box office. Young girls of…
AI Is Poised to Change How We Shop: Here’s What You Need to Know
I had a conversation with a robot recently, and I have to admit, it wasn't half bad. Like most consumers, I typically dread automated interactions when I call for customer support, but on this occasion, the bot was surprisingly helpful and my issue was resolved before the urge to hit…
Social media trends: A wild week for creators
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers…
A conversation with the NYT’s global chief advertising officer
Media jobs can be hard to find (and keep). But not for Joy Robins.Robins joined the New York Times as global chief advertising officer in May after serving as CRO at the Washington Post for four years. Prior to that, she was CRO at Quartz and has also held leadership…
Product placements can drive searches and purchases, research finds
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.If you’ve ever found yourself Googling “SATC Samantha purple dress where to buy” after binging a few too many episodes of Sex and…
Most Popular
Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…