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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Social media trends: Outlaws and it girls
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers…
Older adults are still underrepresented in ads, new study finds
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.The new Bachelor may be golden, but representation in the ad industry isn’t quite as bright.A new study from data platform CreativeX found…
Amazon kicks off year two of ‘Thursday Night Football
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Amazon Prime Video wants to make Thursday nights even better this fall.As the Indianapolis Colts face off against the Philadelphia Eagles tonight, Prime…
Bud Light debuts NFL campaign amid continued fallout
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Bud Light is hoping the NFL can help it win back drinkers following months of falling sales.The beer brand has rolled out an…
Marketers have pulled back on growth strategies, report says
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Growth marketing is shrinking.That’s one of the takeaways from digital agency Dept’s third annual report on the topic, which found a 40% decline…
How to Get the Free Oscar Mayer Hot Dog Straw
In the words of hip-hop icon Drake, "If you are reading this, it's too late."A year after a Yankees fan inspired shock and awe (and gag reflexes) by using a hollowed-out hot dog as a straw for his ballpark beer, Oscar Mayer is swinging for the fences by offering free…
How Pepsi turned the NFL’s decision to allow players to wear No. 0 into a marketing opportunity
This NFL season, fans will be seeing something new on the players’ jerseys, and it’s not sponsor patches (yet). It’s the number zero.The league’s owners voted in March to allow players (outside of linemen) to wear No. 0, a move that seems to have sparked at least some excitement among…
Behind the scenes of “petfluencing”
Animals are no strangers to advertising. Budweiser has its Clydesdales, Aflac has its duck, and Geico has its gecko, who is very online.Of course, the little lizard isn’t the only animal with a social presence. Pets have been popular on Instagram since its early days, Mae Karwowski, who founded influencer…
A 5-Step Guide to Effectively Use LinkedIn to Find Sales Leads
Entrepreneurs are always on the hunt for effective lead-generation methods and ways to foster meaningful business relationships. One platform consistently rises to the challenge: LinkedIn. With its vast network of over 750 million professionals around the globe, LinkedIn has transformed networking for the digital era, providing an ecosystem that fosters…
Elon Musk said X will scrap its block feature
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.X is x-ing out its block feature.Elon Musk tweeted about the change on Friday in response to the Tesla Owners Silicon Valley account,…
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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