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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Rebranding Leagues Cup, one of soccer’s newest tournaments
When the Leagues Cup—an annual tournament between the clubs of Major League Soccer in the US and Liga MX in Mexico—started in 2019, it got off to a bumpy start.For starters, some sports outlets described it as “meaningless,” while others called it a “cash grab” on the part of its…
Amid slowing inflation, Magna upgrades its ad forecast
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Magna, the research arm of IPG Mediabrands, raised its forecast on ad spending for this year and next thanks to a rise in…
How a Single Talk Can Boost Your Business Tenfold
I took a public speaking class in college, and it changed my entire perspective on delivering content to a live audience. I hated the class.The instructor scrutinized everything. What we did with our hands, our facial expressions, even how — or if — we laughed while on stage. I was…
Influencer marketing surpassed $29 billion in 2022: report
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Consider the marketing industry influenced.Influencer marketing spend increased 21.5% in 2022 to $29 billion and is expected to go up 17% this year,…
Coworking with Geoff Renaud
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Geoff Renaud is co-founder…
This Is the Top Budget Priority for Marketers Today
Recession or no recession, marketing budgets are getting smaller. Marketers are being asked to do more with less.The upside of this is that it provides clarity to the priorities marketers need to make with the budget they have. Time and money work the same way in that regard. Given an…
Are Your Testimonials Helping Or Hurting? 4 Common Mistakes To Avoid
Positive testimonials are arguably the most powerful marketing tool any business can equip. It's no secret word of mouth can drive business growth, even if no other marketing systems are in place.However, the absence of great testimonials or prominent negative reviews can be detrimental. A lack of social proof or…
A conversation with Billy McFarland about Fyre Fest 2
One of the biggest cultural moments of the 2010s was one that didn’t happen: Anyone with a pulse in 2017 remembers Fyre Fest, the doomed luxury music festival that pulled out all the marketing stops.Think supermodels like Kendall Jenner as part of a curated influencer group the festival referred to…
X is selling programmatic ads via Google
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.X’s push into programmatic advertising continues—this time with Google.The platform formerly known as Twitter recently started using Google Ad Manager, which lets publishers…
Why the organization behind ‘Got Milk’ is leaning into sports marketing
When most people think of sports drinks, they think of Gatorade, Powerade, or other colorful beverages that commonly appear in the hands of athletes in ad campaigns. The milk industry wants to change that.The Milk Processor Education Program, the milk industry’s advertising arm behind the iconic “Got Milk?” campaign and…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…