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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Meta unveils brand suitability controls for Reels
Today Meta rolled out brand safety and creative tools for Reels advertisers, expanding the brand suitability controls it released for Facebook and Instagram feeds in March.Meta’s inventory filter uses AI to help sort organic content into categories aligned with Global Alliance for Responsible Media (GARM) suitability standards, a framework that…
Coworking with Jason Apaliski
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Jason Apaliski is executive creative director at Pereira O’Dell, where he’s spent more than 15 years. Previously, he was an art director at AKQA.Favorite project you’ve worked on? There have been…
The brands love Traylor, but do the people love the brands?
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
X’s revenue has been decimated almost 60%: report
Elon’s Musk acquisition of X, formerly known as Twitter, hasn’t been great for its bottom line.X’s monthly revenue has tanked an average of 55% year over year in each of the past 12 months, according to data firm Guideline. Revenue has fallen every month in that period, per Guideline’s research.…
Why MassMutual invested in a jersey sponsorship with the Red Sox
The 2023 Major League Baseball season has been one of change. The league introduced a pitch clock with the hopes of speeding up the game, and also allowed brands to sponsor jerseys for the first time—a relatively new practice among the Big Four.Jennifer Halloran, head of brand and marketing at…
Advertisers will spend $84 billion on ad fraud this year: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Nearly a quarter of online marketing dollars will go to ad fraud this year, a report from…
Growth in marketing spend, DE&I investments slow: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Marketing budgets, like many of us, have had a tough year. But CMOs are feeling good about…
‘Sunday Night Football’ viewership spikes thanks to Taylor Swift
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.It’s a new soundtrack (for the NFL). Ahead of last Sunday’s game between the Kansas City Chiefs…
Many marketers find AI helpful even though concerns persist: survey
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Marketers aren’t afraid of AI…for the most part.That’s according to a recent survey of more than 4,000…
Behind AllCity’s strategy to challenge sports talk radio
“Tony from Conshohocken, you’re on the podcast.”A new, Philly-centric sports outlet is leaning on podcasting to balm the city’s ravenous fans on Broad Street. Phly (pronounced Philly, not fly) is the Philadelphia outlet for the AllCity Network, a streaming-first media company that started in Denver and has since expanded to…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…