Your #1 guide to start a business and grow it the right way…
Search
Marketing
Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
Wake up with our popular morning roundup of the day's top military and defense stories
Stay Updated
Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
More Stories
Live sports pushes TV time up 5% in January: Nielsen
Turns out live sports still reliably brings viewers to linear TV and streaming alike.In January, TV viewership was up 5% compared to December, according to new data from Nielsen, driven largely by live sports on broadcast and cable leading up to the Super Bowl. Streaming viewership made up 42.6% of…
Super Bowl ad recall metrics drop after blowout game: report
The Philadelphia Eagles’ decisive 40-22 victory over the Kansas City Chiefs in this year’s Super Bowl was cause for celebration among Eagles fans, but preliminary data suggests that advertisers might not have as much reason to cheer.Average unaided brand awareness for Super Bowl advertisers, meaning the share of people who…
Big Tech ad giants plan to spend $240 billion on AI in 2025
Big Tech brought in billions last quarter, but it wasn’t enough to please investors. Of the three largest ad platforms in the US, only Meta beat analyst expectations.One common thread? Executives at Alphabet, Amazon, and Meta evangelized a future with even more AI, and said they’d spend a lot of…
Walmart’s ad business grows to $4.4 billion
Big blue gets bigger.Walmart’s advertising business grew to $4.4 billion in its most recent fiscal year, increasing 27% year over year, according to the company’s most recent quarterly earnings. In the fourth quarter, Walmart’s global advertising business grew 29%, with Walmart Connect growing 24% in the US.Its ad business, though,…
Coworking with Tammy Blythe Goodman
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Tammy Blythe Goodman is VP, brand marketing and communications and Ex.co, a machine-learning video platform. She was previously VP of communications at SpotX and has worked at companies including OpenWeb, Innovid,…
How Poppi’s Super Bowl vending machine campaign spiraled out of control
It’s a soda brand popularity contest, and we’re all here to bear witness.This year, prebiotic soda brand Poppi ran its second consecutive Super Bowl ad featuring influencers like Jake Shane and Alix Earle. But it wasn’t the creator campaign on the big screen that got people talking as much as…
Saquon Barkley shotgunned a beer after the Super Bowl, thrusting a little-known brand into the spotlight
After winning his first Super Bowl, Philadelphia Eagle running back Saquon Barkley did what so many Philadelphia Eagles and their fans have done before him—shotgunned a beer, shirtless, in less than three seconds.In a video capturing the feat that soon went viral among sports accounts like Barstool and Bleacher Report,…
How brands are getting involved in dating and singles events
Love is in the air, and brands are trying to bottle it up and market it.As Valentine’s Day ushers in a flurry of pink-and-red-hued campaigns, companies like coffee brand La Colombe, fitness subscription platform ClassPass, and sports club CityPickle are taking the romantic vibes a step further by hosting their…
Brands are getting a front-row seat to ‘Saturday Night Live’
Live from New York, it’s not just Saturday Night.This weekend, brands like AllState, Capital One, Maybelline, and T-Mobile are set to show up during a Sunday night red carpet show ahead of Saturday Night Live’s three-hour 50-anniversary special at Studio 8H at Rockefeller Center.Allstate will host a countdown clock leading…
All things AI with Ariba Jahan
Ariba Jahan is the head of transformation at the marketing agency Anomaly. She joined Marketing Brew this week at our event, Tactical Martech: The Future of AI, Attribution, and Privacy.We had Ariba tell us a little bit about how she is using AI, and what her thoughts are on the…
Most Popular
Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…