Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
Netflix miniseries The Perfect Couple has been doing numbers for the streamer since it debuted in September—and the novel the series is based off of has been doing numbers for its publisher, Hachette Book Group.The show, centered on a woman marrying into a wealthy Nantucket family whose wedding is derailed…
Viewers binge-watching The Boys or Reacher on Prime Video might find themselves invited to purchase something between episodes.At its Unboxed conference in Austin last month, Amazon Ads rolled out interactive shoppable ads for Prime Video in North America. Consumers can add items from the ads to their Amazon carts, ask…
At a press conference during Fanatics Fest earlier this year, Jake Paul and Mike Tyson took questions from a moderator and crowd of boxing fans to promote their much-anticipated fight on November 15.Paul, the influencer turned professional athlete, was not a crowd favorite. About halfway through the event, a chant…
This fall, Warner Bros. Discovery is giving fans of the Beetlejuice franchise the chance to see what the afterlife is really like.In late August, ahead of the US theatrical release of Beetlejuice Beetlejuice, an “afterlife experience” opened up in Los Angeles, giving attendees the chance to immerse themselves in the…
Stan culture can be rabid, and shows like RuPaul’s Drag Race and Big Brother have stans for days. So why not use it to encourage civic engagement while reaping the brand benefits along the way?MTV, which has long championed a get-out-the-vote (GOTV) initiative, is once again leaning into social impact…
They don’t call her the GOAT for no reason: Simone Biles is the most popular active athlete, according to the latest edition of Kantar’s Sports Monitor Athlete Reputation Tracker.She’s followed by a handful of football and basketball stars including Patrick Mahomes, Caitlin Clark, Steph Curry, and Travis Kelce, both sports…
Winter is coming: The air is cooling, the leaves are falling, and the 2025 predictions are rolling in.As a tumultuous 2024 comes to a close, Forrester predicts that 2025 could be slightly more steady for marketers, but that they “shouldn’t get too comfortable.”In a pair of reports detailing its expectations…
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Lara Cohen is SVP of marketing, partnerships, and business development at Linktree. She has also held senior roles at Twitter and at The OutCast Agency.How would you describe your job to…
Hulk Hogan, Taylor Swift, Jason Aldean, and Beyoncé all have one thing in common: In 2024, they used their celebrity status to endorse a presidential candidate.And while Swift’s childless cat lady-signed Instagram post spurred headlines and Hogan’s shirt-ripping “Trumpamania” proclamation took over social feeds, at least one question remained: Do…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Some brands might seek to avoid advertising against election-related content due to brand-safety concerns, but not ZipRecruiter.…
In a declining economy, startups face an uphill battle when it comes to securing funding.…
With all of the recent news about artificial intelligence (AI), it got me thinking about…
A while back, I took a couple of my grandchildren on a tour of the…
Startups face numerous challenges on their journey to success, and failing to overcome any one…
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