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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Agencies are quietly quitting fossil-fuel contracts
With the federal government rolling back environmental protections, sustainability in 2025 may feel like it’s largely on the backburner. In the agency world, that may not be the case, according to new findings from Clean Creatives.Late last month, the activist group released its fifth annual F-List report, which documents the…
How Oura’s new colorful chapter aims to connect with young people
Some say television’s audience reinvigorated when color came onto the scene. Oura is looking for a Pleasantville moment of its own.The wearable fitness tech company recently debuted the Oura Ring 4 Ceramic, which is available in four new colors and made from zirconia ceramic, a departure from the brand’s existing…
How brands are maximizing Instagram’s broadcast channels
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.Broadcast, but make it narrow.In 2023, Instagram unveiled broadcast channels, a feature for creators to “engage directly with their followers at scale” through what…
Could you fall in love before your Uber arrived?
A love story is timeless. When it’s done right, the stakes are clear, the audience can’t help but root for the characters to get together, and lots of moments—big and small, good and bad—help show a couple’s life together.That’s why Uber used a love story to lead a new campaign…
How a superstition sparked Cheetos’s first sports team partnership
Baseball fans can be superstitious, and Seattle Mariners supporters are no exception. Some eat dirt, others down drinks, and at least one hired a witch in the hopes of helping the team win.Rick Rizzs, a longtime broadcaster for the team, eats Cheetos.During this year’s American League Division Series (ALDS), Rizzs…
How digital billboards changed the out-of-home game
There’s a pivotal scene in the first season of Better Call Saul that could, in the not-so distant future, be impossible.Bob Odenkirk’s titular Saul (who at this point in the series is still known as Jimmy McGill; trust us, it’s complicated) has set up an all-too-literal publicity stunt to make…
Ragebait is everywhere. Should marketers lean in?
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.It’s hard to make people happy. But in today’s attention economy, some brands are getting good at making people very, very mad.This year, The…
Coworking with Nikki Maizel
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Nikki Maizel is president of Leo New York. She’s also served in lead roles at Publicis New York, McCann New York, and Grey Group.How would you describe your job to someone…
Why some brands went beyond social to celebrate Taylor Swift’s album release
The US might only have 11 federally recognized holidays, but a Taylor Swift album release day just might qualify as No. 12—especially if brand celebrations are taken into account.On October 3, Swift released her twelfth studio album, The Life of a Showgirl, and several brands used the opportunity to up…
Disney more than doubles postseason revenue with WNBA Finals ad sales
The Las Vegas Aces are on fire in the WNBA Finals, with the potential to sweep the Phoenix Mercury and win the championship in four games tonight.The Disney ad sales team has already recorded a clean sweep of a different kind, having sold out of ad inventory for the first…
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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