Marketing

Zillow Gone Wild is the gift that keeps on giving for the brand

Marketing 7 Min Read

Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV

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Marketing 6 Min Read

DOJ, NCIS ask ad executives about brand-safety companies

Officials from the Department of Justice (DOJ) and the Naval Criminal Investigative Service (NCIS) have held multiple conversations with advertising executives about several brand-safety scandals spurred by reports from the ad-tech consulting firm Adalytics, Marketing Brew has learned.In the conversations, officials have inquired about reports alleging that YouTube inadvertently collected

Marketing 3 Min Read

Netflix strikes up brand integrations for Jake Paul-Mike Tyson fight

Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Netflix’s Jake Paul-Mike Tyson live boxing match is just a few weeks away, and the streamer has

Marketing 6 Min Read

818 Tequila looks to ‘democratize’ the influencer experience

It’s not every day that Kendall Jenner shows up on your doorstep. But for one group of housemates in Arizona, that day came in September.Last month, a video of Jenner appearing on a Ring camera at the residence of a group of students and alumni at Arizona State University, and

Marketing 6 Min Read

The Gist’s revenue strategy is about more than typical sports content sponsors

When most people think of sports content sponsors, brands like Nike, Adidas, Lululemon, and Athleta likely come to mind.Sports newsletter and media company The Gist, which just announced that it crossed the 1 million newsletter subscriber mark, has worked with all of those brands—but it didn’t increase its ad revenue

Marketing 3 Min Read

Coworking with Christena Garduno

Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,

Marketing 9 Min Read

The WNBA is turning eyeballs into brand dollars

This WNBA postseason looks a little different than it has in past years.Perhaps most noticeably, the stands are packed with fans.This year’s playoffs, which tipped off late last month, are already breaking viewership records, and brands are packing into the W’s arenas and broadcasts, too: The league has signed eight

Marketing 5 Min Read

Sportsbooks are spending more on TV ads this NFL season

Jamie Foxx in a wig. Kevin Hart clowning around with LeBron James. An urgent sense that there’s a giant pile of money free for the taking—if only the right parlay is placed.This NFL season, sportsbooks are leaning on tried-and-true advertising strategies to entice new and old customers to pony up,

Marketing 3 Min Read

Roku releases new ad campaign ahead of holiday season

Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Imagine that it’s Thanksgiving Day. You’re back at your parents’ house for the holidays. That one relative

Marketing 6 Min Read

The unexpected brands behind the WNBA’s sponsorship growth

The sports sponsorship landscape has long been chock-full of spirits, snacks, and soda brands. Categories like beauty, shapewear, and feminine care, though, have tended to be less active in the space.That’s starting to change. This year’s Super Bowl proved fruitful for beauty and skin-care advertisers like CeraVe, e.l.f. Cosmetics, and

Marketing 6 Min Read

French luxury brands are using ’Emily in Paris’ to market to a US audience

Netflix original series Emily in Paris isn’t exactly prestige TV. The show’s bright, colorful scenes and low-stakes plots have led some viewers to describe the experience as “CoComelon for adults.”Still, the show is attracting high-brow brand attention. Luxury brands including AMI Paris, Boucheron, and Augustinus Bader were featured in Season

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