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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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FAST channels continue catching on—and fast
In a bygone era, kids could access children’s educational programming like Mister Rogers’ Neighborhood, Sesame Street, Reading Rainbow, or Arthur through their local PBS affiliate on linear TV. But as kids (and the adults in their lives) largely turn to streaming, PBS has been hard at work trying to reach…
The Trade Desk buys ad-tech intelligence firm Sincera
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The Trade Desk, one of the largest demand-side platforms not named Google, has acquired the ad-tech data…
Pop culture trends that shaped email marketing in 2024
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The beginning of the year might be the start of Hollywood’s awards season, but good cinema can…
Coworking with Jeaneen Andrews-Feldman
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
2025 won’t be as rosy for US ad spend, analyst predicts
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The advertising industry defied expectations in 2024, but don’t expect 2025 to be as rosy, according to…
How American Girl got trendy on TikTok
The American Girl brand is, well, all-American. The dolls all come with their own stories, some tied to pivotal moments in American history, and the brand aims to instill “confidence, character, and courage” in young girls, according to Jamie Cygielman, president of American Girl. Inspiring its target audience to learn…
Yahoo pitches curation and partnerships at CES
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Yahoo is jumping on the curation bandwagon.The digital media company will work with a host of partners…
Peacock is testing mini-games and vertical videos to boost engagement
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides. Peacock wants users to play games, and not the kind your toxic ex used to play.The…
What we’re watching for at CES 2025
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Nothing quite signals the new year like conference-floor carpeting and stale oxygen. Viva Las Vegas!This week, CES,…
In 2025, e.l.f. Cosmetics is sticking with sports
When e.l.f. Cosmetics ran a regional Super Bowl ad starring Jennifer Coolidge in 2023, beauty brands and sports weren’t typically considered members of the same team.Almost two years later, that’s starting to change, with more beauty and personal-care brands tapping into sports and leagues of all kinds, including the NFL…
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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