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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Why some brands went beyond social to celebrate Taylor Swift’s album release
The US might only have 11 federally recognized holidays, but a Taylor Swift album release day just might qualify as No. 12—especially if brand celebrations are taken into account.On October 3, Swift released her twelfth studio album, The Life of a Showgirl, and several brands used the opportunity to up…
Disney more than doubles postseason revenue with WNBA Finals ad sales
The Las Vegas Aces are on fire in the WNBA Finals, with the potential to sweep the Phoenix Mercury and win the championship in four games tonight.The Disney ad sales team has already recorded a clean sweep of a different kind, having sold out of ad inventory for the first…
Why CeraVe partnered with the NBA
Anthony Davis deals with dandruff. Paige Bueckers is focused on keeping her scalp healthy. Athletes…They’re just like us.Unlike the rest of us, though, both Davis and Bueckers appeared in CeraVe’s “Head of CeraVe” campaign this year, which imagines the basketball stars as execs for the brand and incorporates dermatologists with…
How creator Jake Schroeder unlocked a comedy and audio niche tailor-made for brands
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.TikTok creator Jake Schroeder tries to post at least two ballads a day.They’re entirely original songs, usually performed by the singer-songwriter as he plays…
Nielsen measurement accreditation faces uncertain future—again
Nielsen’s measurement accreditation woes aren’t over yet.The Media Rating Council (MRC), the independent governing body that reviews, audits, and accredits media measurement products, is reviewing Nielsen’s Big Data + Panel product, which combines household panel data measuring TV measurement with data from set-top boxes and connected TVs, according to an…
A pitch-side look at Verizon’s plans for its first World Cup
With about nine months to go until the 2026 FIFA World Cup, Verizon is powering up its marketing with the help of some soccer star power.For its first major event activation as an official FIFA sponsor, the telecom giant is providing exclusive experiences like pitch-side access to games for customers,…
Coworking with Ben Geheb
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Ben Geheb is global chief experience officer at VML, where he has been for nearly 10 years. He was previously at the business consultancy Innosight, and he started his career as…
10 college football players for marketers to watch
American football has among the largest rosters in sports, and with hundreds of college football teams across the country, the number of athletes for brands to sponsor is big enough to make anyone’s head spin.In the NIL era, marketers have an opportunity to predict the next sports star before they…
How the National Park Service became a social media behemoth
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.This story is the fourth in a series exploring how brands craft standout social media strategies. If you’d like to chat about how your…
Inside the marketing behind consumers’ favorite food fad
Protein was once something that only athletes and gym aficionados paid much attention to. But in 2025, tracking protein intake feels like something just about everyone is doing, and in many cases actively looking to increase—to the extent that it’s driving a cottage-cheese resurgence.As interest in protein consumption, especially among…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…