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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Social media trends: Is there a PR strike we didn’t know about?
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers…
Google exec says company adjusted ad auctions to meet revenue goals
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.During the DOJ’s ongoing landmark antitrust trial against Google, a company executive said Google has hiked advertising prices to meet revenue goals.Jerry Dischler,…
Political advertising spend could reach a record $12 billion: report
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Citizens (and advertisers) in swing states should gird their loins: The 2024 election cycle could end up being the most expensive in American…
5 Ways Entrepreneurs Can Boost Their Visibility with Affiliate Marketing
Whether a company is in the early stages of its development or has a long history, online visibility is key to maintaining engagement with current and potential customers. Partner marketing plays a crucial role — not only because of transparent ways to measure the ROI and awareness but also because…
Congress is considering a controversial bill that could change what kids see online
In the fall of 2021, the Wall Street Journal reported on internal Facebook research leaked by whistleblower Frances Haugen detailing that the company knew Instagram was harmful to teenagers, but did little about it. Around that same time, Instagram acknowledged that it had recommended accounts promoting extreme dieting to accounts…
Household spending on streaming is going down
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.American consumers are spending less on a lot of things. Add streaming to the list.Streaming subscription spending in US internet-connected households dropped by…
The best athletes for brands to partner with based on their reputations: report
Some fans will go to bat over their favorite players no matter how many darkness retreats they go on. But for marketers looking to sign athletes, hype—or even high social engagement—doesn’t necessarily translate to the perfect brand partner.To address client questions over brand safety tied to athlete partnerships, Kantar recently…
A conversation with Truff’s director of marketing
If you haven’t encountered the Truff hot sauce brand on its own, you’ve probably seen it with another brand—like Bagel Bites, Taco Bell, or Hidden Valley Ranch.Those collaborations have Michelle Gabe to thank. The truffle-infused hot sauce brand’s director of marketing, who took on the role in 2020, has overseen…
Clean Creatives rolls out its 2023 agency ‘F-List’ with an OOH campaign
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.After a record hot and smoky summer, it’s finally starting to cool down in New York City. But that doesn’t mean climate activists…
The 3 P’s of Selling, According to Andrew Sullivan
"If an entrepreneur can't pitch their business, they can't succeed."So says legendary pitchman Anthony Sullivan, who you probably know from his iconic OxiClean commercials. "It's something we see happen all the time on Entrepreneur's show, Elevator Pitch, where entrepreneurs have 60 seconds to pitch. If they don't get an investor's…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…