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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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2024 global ad spend will surpass $1 trillion: report
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Global ad spending is predicted to exceed $1 trillion in 2024, according to a report from marketing research firm WARC.Spend is expected to…
6 AI Tools to Make Building Business Relationships 10 Times Easier
Building strong business connections has always been a cornerstone of success. Creating meaningful relationships and nurturing professional bonds with a wide variety of people can unlock exciting opportunities and collaborations, driving growth, influence and impact. But as I keep telling my students, while human communication hasn't changed much in thousands…
CBS Sports 90% sold out of Super Bowl inventory
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Super Bowl 58 is shaping up to be a winner for CBS Sports.The network, which will air the game on Feb. 11, has…
How Aerie keeps its creators real in a world of filters
Before there was BeReal, there was #AerieREAL.Since 2014, the retailer has made unfiltered beauty its marketing mantra, beginning with a commitment to not airbrush models. In the last nine-plus years, Aerie has worked with a diverse set of brand ambassadors to promote body positivity as part of its #AerieREAL campaign,…
Drone aerial advertising startup gets green light from aviation authorities
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.There’s something new in the air for OOH advertisers.Drone aerial advertising company Sustainable Skylines received Federal Aviation Administration (FAA) approval in Miami, meaning…
“Not inventing, just embracing”: A Florida cannabis brand’s approach to experiential marketing
With 11 stores across Florida and two more to come by the end of the year, medical marijuana dispensary Sunburn Cannabis needs to promote its brand one way or another.But the state’s rules are “stringent,” according to founder and CEO Brady Cobb. Recreational marijuana isn’t legal in the state, and…
Coworking with Beth Wade
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Beth Wade is global…
Streaming’s big pain point: there’s too much stuff to watch
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.There’s more places than ever to stream TV shows, but consumers are struggling to wade through the content morasses, according to new data…
GroupM collabs with ad-tech firm to reduce video ads’ carbon emissions
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.GroupM, WPP’s media investment arm, is collaborating with Swedish ad-tech firm SeenThis to help advertisers reduce carbon emissions from video ads.Simply put, the…
How Visual Literacy Can Help Your Brand Grow
Our culture is based on visual imagery — even oversaturated with it. In the most general terms, your visual literacy is the ability to interact and understand visual communication — or, in other words, bits of information expressed in the form of images rather than written words and numbers. Colors,…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…