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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Social media trends: Creators, both fake and real
Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers are responding.Hey, Kendall…err, Billie?: People are talking about Meta’s new AI chatbots, which use celebrity likenesses to personify different characters. (No, that’s not Tom Brady. That’s Bru,…
Brands can’t get enough of pickleball
Pickleball, a sport originally associated with an older crowd, is now a favorite pastime among players of all ages. It’s also quickly become a priority for brands, from startups to some of the biggest companies in the world.More than 150 brands tied up with various pickleball properties from April 2022…
Adobe debuts ‘nutrition label’ icon for AI-generated imagery
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Adobe is rolling out an icon that denotes AI-generated content, it announced during its Adobe Max conference…
Brands are taking notice of Gen Alpha
This summer, advertising research firm Adalytics released research about YouTube, claiming the video giant may have served ads on videos targeted to kids and installed cookies on the browsers of people watching those videos, potentially in violation of a federal privacy law. Google has denied the allegations.The report underscores the…
Audio ads can be effective, but only if they’re not disruptive: report
Last year, Spotify’s VP and global head of advertising, Lee Brown, told us most people don’t skip podcast ads, according to the company’s data, suggesting that people might not be all that bothered by promos from the likes of Athletic Greens and BetterHelp.It seems people don’t mind, or are at…
Why Experian chose Travis Kelce to star in a campaign
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Experian, a data broker and credit reporting company, might have a crystal ball: It’s one of the…
Ad-free viewing is getting more expensive
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Fans of the Disney+ original series Loki who want to keep up with the Time Variance Authority…
How Selena Gomez’s Wondermind keeps growing
Selena Gomez, star of Hulu’s Only Murders in the Building and founder of Rare Beauty, has been open about her struggles with mental health throughout her career: The actress and singer has spoken about dealing with anxiety and depression, revealing in 2020 that she’d been diagnosed with bipolar disorder.After years…
Deutsch New York lays off a fifth of its staff
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Deutsch New York is laying off 41 employees, Vonda LePage, the agency’s EVP and director of corporate…
TikTok helped revive the marketing jingle
When you think of the most memorable advertising from the ’80s and ’90s, what comes to mind? We’d wager a bet that it’s a jingle—maybe dulcet tones from Stanley Steemer, promising to get your home cleaner, or a jaunty phone number sing-along for Empire Today flooring. Even Full House, the…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…