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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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A conversation with the CMO of Saks
In a world of short tenures for CMOs and otherwise, Emily Essner is exceptionally brand loyal.Essner, CMO of Saks Fifth Avenue’s e-commerce arm, Saks, has been in the company’s family since 2011. She held corporate strategy roles at both Saks Fifth Avenue and its parent company, Hudson’s Bay, before switching…
Can AI make TV advertising faster and less expensive?
AI has been a hot topic in 2023, with tech titans racing to capitalize on interest in ChatGPT and roll out their own AI-powered platforms (we’re looking at you, Google Bard and Adobe Firefly).The TV business wants to get in on the excitement, too, and there’s at least one company…
How Mattel gave the Barbie brand a makeover
The summer of girlhood may be over, but gal-oween is right around the corner.Nearly three months after the release of the hit film “Barbie,” Halloween costumes from the movie are almost entirely sold out, Mattel EVP and chief brand officer Lisa McKnight said at Advertising Week New York.In a conversation…
Paris Olympics ad sales are ‘pacing ahead’ of past games
The Paris Olympics won’t kick off until summer 2024, but marketers are already staking their claim on the competition.NBCUniversal is sold out of all of the ad slots for the live airing and streaming of the Opening Ceremony, and only has a “handful” of units left in the prime-time re-airing…
TikTok rolls out Out of Phone to bring videos to bigger screens
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Addicted to watching TikTok videos? US consumers will soon be able to keep watching—even when their phones…
How Shake Shack cooked up its first NIL campaign
Shake Shack had never done an NIL campaign before this month, but by the time next spring has sprung, the fast-casual chain plans to have worked with 75 college athletes.In the more than two years since brands got the green light to start signing sponsorship deals with student athletes, marketers…
Coworking with Tifenn Dano Kwan
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Tifenn Dano Kwan is CMO at Amplitude, a digital analytics platform. Earlier in her career, she served as CMO at companies including Dropbox and Collibra.What’s your favorite ad campaign? As a…
Disability inclusion is improving at agencies—but there’s still a ways to go
When his leg was amputated last year, Hugh Boyle, who had worked in advertising for more than 30 years at agencies like OgilvyAction and TracyLocke, said the industry’s accessibility issues became clear to him.Suddenly, things like traveling, meeting clients, and working long hours, which had once been second nature, became…
Whole Foods is the simplest brand in the US, survey says
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.In the words of Avril Lavigne, “Why’d you have to go and make things so complicated?” That’s…
Business boomed for Publicis in Q3
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Publicis reported a strong Q3 on Thursday, notching a 5.3% bump in organic revenue.In its US market,…
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