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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Beverage brands dominate festival sponsorships: report
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Music festivals are so back.After being deeply impacted by the pandemic, the live music industry is getting back on its feet, in large…
Tubi rolls out AI-powered programming recommendations
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Not sure what to watch next? Talk to Tubi about it.The free streaming service on Tuesday rolled out a ChatGPT-powered recommendation tool designed…
Ad tech’s supply side starts to clean up ‘made for advertising’ inventory
The advertising industry is finally confronting the rotten fruit at the bottom of the digital marketing barrel.Over the summer, a rash of supply-side platforms updated their policies to address so-called made-for-advertising (MFA) websites, after an industry report, conducted by the Association of National Advertisers found “waste” on such sites to…
Alternative telecasts are the next big thing for sports viewing
The Super Bowl is one of the biggest TV moments of the year. If fans can choose from multiple productions, will it get even bigger?CBS Sports certainly hopes so. When the biggest advertising (and, OK, football) event of the year airs on CBS in February, viewers looking for something a…
Creator economy startups are facing a ‘judgment day’
When Nick Chen, co-founder and CEO of Hype, a marketing and payments platform for creators, raised $5.5 million Series A financing in 2020, it took about a month. That probably wouldn’t happen today—for creator economy companies looking to raise funds, “the vibe is really bad,” he told Marketing Brew.Even if…
Coworking with Birk Cooper
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Birk Cooper is CMO…
Paramount debuts offering focused on sports influencers
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.CBS Sports is playing ball with the ever-growing influencer marketing industry.The advertising division of its parent company, Paramount, debuted the CBS Sports Creator…
Brands are bullish on women’s golf
The times they are a-changin’ in the world of golf.The Ladies Professional Golf Association (LPGA) was the fastest-growing women’s league in terms of partnerships last year, according to a report from sports and entertainment intelligence platform SponsorUnited, increasing brand deals by 30% compared to 2021.“I’ve been in pro sports for…
Amazon to debut ads on Prime Video
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Another day, another ad-supported streaming service: Amazon is rolling out ads on Prime Video starting in early 2024, the company announced on Friday.According…
Celsius keeps bulking up its big-name influencer partners
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Celsius, the Florida-based energy-drink brand, seems to be in every corner store these days.The brand repositioned itself from a weight-loss drink to a…
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