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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Coworking with Pamela Drucker Mann
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
How brands can engage with the next generation of sports fans
Gen Z has been accused of killing lots of things—side parts, malls, and hustle culture, to name a few—but sports isn’t one of them.Younger consumers are, however, engaging with sports and athletes differently than older fans, executives and athletes repeatedly said during Advertising Week New York.“I’ve seen emails recently around…
McDonald’s jingle, 20 years later
Everyone knows the McDonald’s jingle. Even people who think they don’t.On a 90-degree day at Brooklyn’s McCarren Park in early September, parkgoer Kash Livingston told us he wasn’t familiar with the jingle. But as soon as he heard “ba da ba ba ba,” he said, “I’m Lovin’ It.”In 2003, the…
7 main takeaways on influencer marketing from AWNY 2023
Creators—and the people who work with them—were in no short supply at this year’s Advertising Week New York, proving once again that the $29 billion industry is a marketing staple.In fact, influencer marketing has become so popular that many brands are featuring creators in emails, commercials, and in out-of-home ads.“I…
Shifts at Havas New York, VML, and more
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps the agency world’s biggest leadership changes, account wins and losses, reviews, acquisitions,…
Social media trends: Billionaire wants a dollar
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
How Campari engineered Aperol’s rise in the US
When in Rome, the saying goes. And while the US isn’t exactly next to Italy, Campari is betting that US customers might just follow the same advice—at least when it comes to their drinking habits.Making happy hours in the US a little bit more European is a task that falls…
How brands can tap into the growing audience for women’s sports
If you build it, brands will come. At least, that’s the hope of many sports marketers—especially those focused on women’s sports.It’s been a big week month year for women’s leagues and teams. Case in point, just this past weekend, the New York Liberty and the Las Vegas Aces had the…
Netflix hikes prices in US, UK, and France as subscriber count climbs
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Netflix is just the latest streaming service to get more expensive.The streaming giant is raising prices for…
Live sports, holiday movies boost engagement on TV: report
Not all TV programming is equal, as most of us know from channel-surfing or scrolling to find something we want to watch on streaming. The same sentiment applies to advertisers.For the TV industry, this holiday season may represent a continuation of recent volatility according to EDO, between the impacts of…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…