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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Why more US leagues are embracing sponsored jersey patches, encroaching on ‘sacred’ real estate
Sports jerseys hold a special place in the hearts of athletes and fans. They’re hung at stadiums, worn around the world, and, in some cases, sold for $10 million.They’re also “walking advertisements,” according to Scott Jablonski, who’s worked at the NBA, NHL, and several other sports and entertainment companies throughout…
Why Bush’s Beans is investing in merch
Bush’s is selling Halloween costumes this year. Yes, the bean company. And it’s not even the brand’s first foray into fashion.The company has been in the merch game for a while, according to Kate Rafferty, its consumer experience brand manager. It has a “visitor center” in its home state of…
X lays off half of its election integrity staffers
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Something weird happening at Elon Musk’s X is about as predictable as the return of pumpkin-spiced coffee.This week, The Information reported that the…
How Colossal Media has kept art in advertising for the last 20 years
In recent years, many people have been asking, “Is it cake?” When it comes to billboards, there’s another age-old question: “Is it paint?”For anyone who’s ever seen hand-painted ads in cities like Atlanta, Chicago, or Portland, Oregon, chances are high that they were done by Colossal Media. The company began…
How to craft an effective affiliate marketing campaign for the holidays
On the third day of Christmas, my true love gave to me…Personalized promo codes, paid search keywords, and gift guides in a pear tree. Or something like that.By early fall, affiliate marketers tell us that most holiday marketing plans should be set or nearly set given things like publisher inventory…
It’s Taylor’s world, we’re just marketing in it
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers…
Amazon puts media buying business up for review
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Amazon is putting its media buying business under an agency review, Marketing Brew has learned.The company spent about $20 billion on advertising and…
How brands could capitalize on everyone’s favorite new item, Taylor Swift and Travis Kelce
She loves the players, and he loves the game. Translation: 12-time Grammy Award–winner Taylor Swift is dating two-time Super Bowl champ Travis Kelce.If we’ve learned anything from the athlete-celebrity couples who have come before them (think David and Victoria Beckham or Dwyane Wade and Gabrielle Union), it’s that when two…
Trade groups band together to define ‘made-for-advertising’ sites
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Four ad trade groups have joined forces to help advertisers better identify made-for-advertising sites.The Association for National Advertisers, 4A’s, World Federation of Advertisers,…
Getty Images releases its own AI image generator
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.AI image generators (or at least decent ones) are relatively new, leading to gray-area questions from marketers like, “Which pictures can I pull…
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