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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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Why The Onion is returning to print—and betting big on memberships
America’s finest news source hasn’t been a print news source since the “Harlem Shake” was trending.Over the last 11 years, the state of print media hasn’t exactly gotten stronger. But as of last month, the satirical publication The Onion, which G/O Media sold to a group of media executives and…
Gap is putting a new spin on the same old song and dance
If there’s one thing Gap’s gonna do, it’s make people dance.So far this year, the clothing brand has created two music video-esque campaign spots, much to the delight of the internet. For its spring campaign, “Linen Moves,” singer Tyla dances in what’s essentially a re-creation of the music video for…
Doritos is crowdsourcing creative for this season’s Super Bowl
Doritos is returning to the Super Bowl ad scene in 2025, but instead of relying on an agency or brand executive to come up with the creative concept, the snack brand is looking to fans to create the final product.From 2006 to 2016, Doritos ran the “Crash the Super Bowl”…
Why the link-in-bio company put Steph Curry on a billboard
The link-in-bio company has a history of getting out of bios and onto billboards—and for one of its latest campaigns, it’s also linking up with a major athlete.For a series of ads in Times Square this month, Linktree, the tool that lets users compile social media profiles and other links…
Streamers are rolling out more of the same
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.They say imitation is the sincerest form of flattery, and in the streaming world, there seems to…
Tech and social media companies conduct “vast surveillance” of users
Social media is all about followers, but the real followers may be the platforms themselves.In a report released Thursday, The Federal Trade Commission (FTC) said top tech and social media companies—Amazon (which owns Twitch), Facebook, YouTube, Twitter/X, Snap, ByteDance (which owns TikTok), Discord, Reddit, and WhatsApp—“engaged in vast surveillance of…
Google’s AdX takes center stage—again—as antitrust trial nears end of second week
While Google was preparing to defend its advertising business in the US earlier this year, it reportedly looked to placate European regulators by offering a major sale.In an effort to end an EU antitrust investigation into its ad tech businesses, Google offered to sell its ad exchange, AdX, Reuters reported…
Google knew advertisers were key to publisher ad tool dominance, DOJ alleges
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Google’s publisher ad tech was only as strong as the advertisers those publishers got access to—but those…
Google ‘impossible to negotiate with,’ former News Corp exec testifies in DOJ trial
“It’s the computer that figures it out.”That’s US District Court Judge Leonie M. Brinkema, 80, succinctly explaining how an ad exchange manages the frequency caps of a programmatic ad campaign. Heady stuff, but at least by Day 2 of the Department of Justice’s antitrust case against Google, Judge Brinkema’s questions…
Could HBO’s ‘Industry’ investment help solidify it as a hit?
It’s a tale as old as time in the television industry: There’s no better way to make a TV show a success than to move it into a hit-making time slot.This summer, ahead of the debut of Industry’s third season, Warner Bros. Discovery moved the show from its Monday night…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…