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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Growth in marketing spend, DE&I investments slow: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Marketing budgets, like many of us, have had a tough year. But CMOs are feeling good about…
‘Sunday Night Football’ viewership spikes thanks to Taylor Swift
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.It’s a new soundtrack (for the NFL). Ahead of last Sunday’s game between the Kansas City Chiefs…
Many marketers find AI helpful even though concerns persist: survey
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Marketers aren’t afraid of AI…for the most part.That’s according to a recent survey of more than 4,000…
Behind AllCity’s strategy to challenge sports talk radio
“Tony from Conshohocken, you’re on the podcast.”A new, Philly-centric sports outlet is leaning on podcasting to balm the city’s ravenous fans on Broad Street. Phly (pronounced Philly, not fly) is the Philadelphia outlet for the AllCity Network, a streaming-first media company that started in Denver and has since expanded to…
How brands are plugging influencer content in emails, on websites, and more
Before influencers, there were mommy bloggers. The early aughts saw the rapid rise of the cohort, which blogged about the joys and tribulations of parenting. Some advertisers, looking to capitalize on all the hubbub, began to advertise on mommy blogs, placing banner ads and affiliate advertising on the sites.A lot…
Meta could soon charge users in EU for ad-free Instagram and Facebook
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Meta is pitching ad-free subscription tiers for Facebook and Instagram to European regulators, the Wall Street Journal…
Clean rooms have moved from buzzword to bottom line
Clean rooms are growing up. The former buzzword du jour of ad tech has matured, no longer just a shiny, new privacy tool, but something that can potentially help brands boost sales, advertisers told Marketing Brew.Two years ago, clients led with questions about data privacy. Today, they’re asking about how…
TikTok testing an ad-free subscription in Europe
Get marketing news you'll actually want to readHelping marketers make better decisionsIn the life cycle of apps, there seems to be a point where what was once ad-free becomes filled with ads in pursuit of monetization.As users have noticed more ads popping up on TikTok, the company is working on…
Coworking with Dina Rosenbloom
Get marketing news you'll actually want to readHelping marketers make better decisionsEach week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Dina Rosenbloom is CMO of Hairstory, a hair-care brand. Previously, she held marketing roles at companies including Unilever and Creed.What’s…
Reddit won’t let users opt out of personalized ads
Get marketing news you'll actually want to readHelping marketers make better decisionsReddit will no longer let users opt out of ad personalization, the company’s head of privacy and assurance wrote in a post on the platform.In the post, Jutta Williams said the “vast majority of redditors” won’t see any changes.…
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