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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Finance brands’ love affair with tennis, explained
Finance brands flock to tennis like bees to honey—or perhaps a Honey Deuce.American Express and JPMorgan Chase have been US Open partners for decades, and at least one other finance brand, Morgan Stanley, is advertising around the tournament this year. At other tennis events and throughout the calendar year, financial…
Coworking with Ryan Nelsen
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
LinkedIn—yes, LinkedIn—is the latest platform the White House is using
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Less than three months out from Election Day, the Biden-Harris administration is embracing the social media network…
Walmart and Target report ads business grew by double digits in Q2
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Who needs 12-foot-tall skeletons when you can sell ads?Walmart and Target both told investors this month that…
How P.F. Candle Co. lit up its collabs strategy
At P.F. Candle Co., it seems no scent has gone unmatched.The brand recently released its latest—and biggest—collab to date in partnership with Peanuts for the 50th anniversary of the Beagle Scouts. It’s one of the first times P.F. has done a licensing deal, founder and Creative Director Kristen Pumphrey told…
How a chief brand officer navigates the VC world
Michael J. Miraflor is a bit of an advertising connoisseur. From the looks of his X account, he’s constantly checking the vibes, offering takes honed from nearly two decades in agency life, where he led strategy for brands like Puma, Gucci, and H&M at Publicis and led projects for LVMH…
A year after ‘Barbie,’ branded content is all the rage in Hollywood
Over a year later, the Barbie movie is continuing to affect culture: The final scene of the film, which features Barbie going to a gynecologist, might have caused a spike in internet searches related to gynecology following the movie’s release, according to a recent study published in the journal JAMA…
Netflix deepens ad tech ties with clean rooms
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Netflix is getting further into the weeds of its advertising business.The world’s biggest streaming platform, which has…
What the first White House creator conference signals for election season
At the first White House Creator Economy Conference last week, President Biden called creators “the future” and joked about how he could be part of it.“You are the breakthrough in how we communicate,” he said. “And that’s why I invited you to the White House, because I’m looking for a…
Retail media networks are exploding, but they lack critical infrastructure
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Macy's isn’t just a place to buy prom dresses. It's also a place to buy ads: Last…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
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