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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Ad-free viewing is getting more expensive
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Fans of the Disney+ original series Loki who want to keep up with the Time Variance Authority…
How Selena Gomez’s Wondermind keeps growing
Selena Gomez, star of Hulu’s Only Murders in the Building and founder of Rare Beauty, has been open about her struggles with mental health throughout her career: The actress and singer has spoken about dealing with anxiety and depression, revealing in 2020 that she’d been diagnosed with bipolar disorder.After years…
Deutsch New York lays off a fifth of its staff
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Deutsch New York is laying off 41 employees, Vonda LePage, the agency’s EVP and director of corporate…
TikTok helped revive the marketing jingle
When you think of the most memorable advertising from the ’80s and ’90s, what comes to mind? We’d wager a bet that it’s a jingle—maybe dulcet tones from Stanley Steemer, promising to get your home cleaner, or a jaunty phone number sing-along for Empire Today flooring. Even Full House, the…
Meta unveils brand suitability controls for Reels
Today Meta rolled out brand safety and creative tools for Reels advertisers, expanding the brand suitability controls it released for Facebook and Instagram feeds in March.Meta’s inventory filter uses AI to help sort organic content into categories aligned with Global Alliance for Responsible Media (GARM) suitability standards, a framework that…
Coworking with Jason Apaliski
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Jason Apaliski is executive creative director at Pereira O’Dell, where he’s spent more than 15 years. Previously, he was an art director at AKQA.Favorite project you’ve worked on? There have been…
The brands love Traylor, but do the people love the brands?
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
X’s revenue has been decimated almost 60%: report
Elon’s Musk acquisition of X, formerly known as Twitter, hasn’t been great for its bottom line.X’s monthly revenue has tanked an average of 55% year over year in each of the past 12 months, according to data firm Guideline. Revenue has fallen every month in that period, per Guideline’s research.…
Why MassMutual invested in a jersey sponsorship with the Red Sox
The 2023 Major League Baseball season has been one of change. The league introduced a pitch clock with the hopes of speeding up the game, and also allowed brands to sponsor jerseys for the first time—a relatively new practice among the Big Four.Jennifer Halloran, head of brand and marketing at…
Advertisers will spend $84 billion on ad fraud this year: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Nearly a quarter of online marketing dollars will go to ad fraud this year, a report from…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
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