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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Coworking with Tifenn Dano Kwan
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Tifenn Dano Kwan is CMO at Amplitude, a digital analytics platform. Earlier in her career, she served as CMO at companies including Dropbox and Collibra.What’s your favorite ad campaign? As a…
Disability inclusion is improving at agencies—but there’s still a ways to go
When his leg was amputated last year, Hugh Boyle, who had worked in advertising for more than 30 years at agencies like OgilvyAction and TracyLocke, said the industry’s accessibility issues became clear to him.Suddenly, things like traveling, meeting clients, and working long hours, which had once been second nature, became…
Whole Foods is the simplest brand in the US, survey says
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.In the words of Avril Lavigne, “Why’d you have to go and make things so complicated?” That’s…
Business boomed for Publicis in Q3
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Publicis reported a strong Q3 on Thursday, notching a 5.3% bump in organic revenue.In its US market,…
Social media trends: Creators, both fake and real
Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers are responding.Hey, Kendall…err, Billie?: People are talking about Meta’s new AI chatbots, which use celebrity likenesses to personify different characters. (No, that’s not Tom Brady. That’s Bru,…
Brands can’t get enough of pickleball
Pickleball, a sport originally associated with an older crowd, is now a favorite pastime among players of all ages. It’s also quickly become a priority for brands, from startups to some of the biggest companies in the world.More than 150 brands tied up with various pickleball properties from April 2022…
Adobe debuts ‘nutrition label’ icon for AI-generated imagery
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Adobe is rolling out an icon that denotes AI-generated content, it announced during its Adobe Max conference…
Brands are taking notice of Gen Alpha
This summer, advertising research firm Adalytics released research about YouTube, claiming the video giant may have served ads on videos targeted to kids and installed cookies on the browsers of people watching those videos, potentially in violation of a federal privacy law. Google has denied the allegations.The report underscores the…
Audio ads can be effective, but only if they’re not disruptive: report
Last year, Spotify’s VP and global head of advertising, Lee Brown, told us most people don’t skip podcast ads, according to the company’s data, suggesting that people might not be all that bothered by promos from the likes of Athletic Greens and BetterHelp.It seems people don’t mind, or are at…
Why Experian chose Travis Kelce to star in a campaign
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Experian, a data broker and credit reporting company, might have a crystal ball: It’s one of the…
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