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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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MiQ acquires compliance platform Grasp
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.On Monday, the programmatic media buying agency MiQ acquired the compliance platform Grasp, the latest in a…
Hulu’s book-to-series titles are getting a boost from Barnes & Noble
For most viewers in the US, the Hulu drama series Black Cake wasn’t available on the streaming service until this week. But some bookworms got a slice of the show a few weeks early.The first two episodes of the Hulu original, an adaptation of the 2022 best-selling debut novel by…
YouTube gets serious about ad blockers
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Ad blockers that previously worked on YouTube are heading to the software farm upstate.Google has begun a…
CBS is ‘virtually sold out’ of ad slots for Super Bowl 58
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Still hoping to snap up a Super Bowl ad slot for 2024? You’re probably out of luck.CBS…
Social media platform use is steady, except on X: report
Social media: can’t live with it, can’t live without it.Since last November, Why Group, Horizon Media’s behavioral science practice, has been tracking trust in social media platforms relative to current events with monthly surveys of around 1,000 Americans. The latest edition of its Social Media Trust Tracker covers data from…
Amazon rolls out new ad offerings for Fire TV
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Amazon Fire TV is rolling out new options for advertisers as connected TV investment continues to climb.The…
A challenger fantasy sports brand plans to take on the big dogs
The world of fantasy sports is dog-eat-dog—and not just for those managing fantasy teams. For brands that operate fantasy platforms, it’s a competitive space, especially given the dominance of major sports media companies like ESPN and Yahoo and sportsbooks like FanDuel and DraftKings. But there’s at least one underdog with…
Netflix’s ad tier has 15 million monthly active users
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Netflix’s ad-supported tier has 15 million monthly active users globally, the streamer announced Wednesday.The figure, which Netflix…
Marketers to spend most of holiday budgets in November: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The holiday season is right around the corner. Consider this a reminder that it’s time to start…
IP addresses may not be the post-cookie data solution adtech wanted
Beep. Beep. Beeeeeep. That’s the sound of the IP address as an identifier on life support.In mid-October, Google announced that it planned to begin experimenting with a feature that cloaks users’ IP addresses within its Chrome browser, following in the footsteps of Apple, which in 2021 began hiding user IP…
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