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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Household spending on streaming is going down
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.American consumers are spending less on a lot of things. Add streaming to the list.Streaming subscription spending in US internet-connected households dropped by…
The best athletes for brands to partner with based on their reputations: report
Some fans will go to bat over their favorite players no matter how many darkness retreats they go on. But for marketers looking to sign athletes, hype—or even high social engagement—doesn’t necessarily translate to the perfect brand partner.To address client questions over brand safety tied to athlete partnerships, Kantar recently…
A conversation with Truff’s director of marketing
If you haven’t encountered the Truff hot sauce brand on its own, you’ve probably seen it with another brand—like Bagel Bites, Taco Bell, or Hidden Valley Ranch.Those collaborations have Michelle Gabe to thank. The truffle-infused hot sauce brand’s director of marketing, who took on the role in 2020, has overseen…
Clean Creatives rolls out its 2023 agency ‘F-List’ with an OOH campaign
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.After a record hot and smoky summer, it’s finally starting to cool down in New York City. But that doesn’t mean climate activists…
The 3 P’s of Selling, According to Andrew Sullivan
"If an entrepreneur can't pitch their business, they can't succeed."So says legendary pitchman Anthony Sullivan, who you probably know from his iconic OxiClean commercials. "It's something we see happen all the time on Entrepreneur's show, Elevator Pitch, where entrepreneurs have 60 seconds to pitch. If they don't get an investor's…
Rebranding Leagues Cup, one of soccer’s newest tournaments
When the Leagues Cup—an annual tournament between the clubs of Major League Soccer in the US and Liga MX in Mexico—started in 2019, it got off to a bumpy start.For starters, some sports outlets described it as “meaningless,” while others called it a “cash grab” on the part of its…
Amid slowing inflation, Magna upgrades its ad forecast
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Magna, the research arm of IPG Mediabrands, raised its forecast on ad spending for this year and next thanks to a rise in…
How a Single Talk Can Boost Your Business Tenfold
I took a public speaking class in college, and it changed my entire perspective on delivering content to a live audience. I hated the class.The instructor scrutinized everything. What we did with our hands, our facial expressions, even how — or if — we laughed while on stage. I was…
Influencer marketing surpassed $29 billion in 2022: report
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Consider the marketing industry influenced.Influencer marketing spend increased 21.5% in 2022 to $29 billion and is expected to go up 17% this year,…
Coworking with Geoff Renaud
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Geoff Renaud is co-founder…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…