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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Why we’re still humming Temu’s Super Bowl ad jingle
Within 15 minutes of listening, Simon Kringel found himself humming a Super Bowl ad.“Ooh, ooh, Temu…Ooh, ooh, Temu, all of my wishes came true.”“It was pretty immediate,” Kringel, founder and director of unmute, a creative sound agency that has worked with clients like Lego and eBay, told Marketing Brew. “It…
How agencies are trying out Amazon Prime Video ads
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.It’s Amazon’s world, and we’re just living in it.A few weeks ago, the e-commerce juggernaut debuted ads…
How beauty brands’ advertisements at the Super Bowl paid off
Taylor Swift wasn’t an almost-guaranteed guest at this year’s Super Bowl until the Chiefs beat the Ravens last month. But that didn’t stop people from attributing her presence to the influx of beauty advertisers during the game.Brands like e.l.f. Cosmetics, CeraVe, and Dove all aired national ads this year, while…
Coworking with Justin Leonard
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
What Molson Coors learned being locked out of the Super Bowl for three decades
Molson Coors is all about going “beyond traditional media,” CMO Sofia Colucci said—and for a long time, that’s all the brand could do on Super Bowl weekend.For more than three decades, the brewer was locked out of traditional broadcast advertising’s biggest stage, when competitor Anheuser-Busch InBev was the Super Bowl’s…
How NBA sponsors are taking on All-Star Weekend by teaming up
The brands have packed up and headed east from Las Vegas to Indianapolis.Less than a week after the Super Bowl, NBA All-Star Weekend tipped off on Feb. 16, and for some brands, the three-day basketball festival leading up to the 73rd NBA All-Star Game between the Eastern and Western Conferences…
The marketing industry’s favorite Super Bowl ads from years past
Ask a marketer who’s advertised in the Super Bowl their favorite Big Game ad, and it’s likely they’ll say one of their own—or a Budweiser ad, probably featuring Clydesdale horses.“You have the pull at the heartstrings, you have animals—which always do really well because they evoke emotion—a bit of a…
Why FCB New York hosts a weekly creative salon for its employees
At IPG shop FCB New York, employees are strongly encouraged to be in the office Tuesday through Thursday. And at 4pm on the dot every Thursday, after much of the week’s work has been squared away, they all come together over snacks, soft drinks, and wine for a little something…
What creatives thought about this year’s Super Bowl ads
So…those Temu ads, huh?There are a few different advertising angles to unpack after Sunday’s Super Bowl ad bonanza, but the usual suspects were all there—celebrities, mascots, surprises (we didn’t have Beyoncé on our bingo cards), and even a politician and a couple religious organizations.Marketing Brew reached out to some creative…
Pringles enlists Chris Pratt (and his mustache) for the Super Bowl
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.When Pringles began thinking about its plan for the Super Bowl this year, something stood out. Across…
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