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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Coworking with Birk Cooper
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Birk Cooper is CMO…
Paramount debuts offering focused on sports influencers
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.CBS Sports is playing ball with the ever-growing influencer marketing industry.The advertising division of its parent company, Paramount, debuted the CBS Sports Creator…
Brands are bullish on women’s golf
The times they are a-changin’ in the world of golf.The Ladies Professional Golf Association (LPGA) was the fastest-growing women’s league in terms of partnerships last year, according to a report from sports and entertainment intelligence platform SponsorUnited, increasing brand deals by 30% compared to 2021.“I’ve been in pro sports for…
Amazon to debut ads on Prime Video
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Another day, another ad-supported streaming service: Amazon is rolling out ads on Prime Video starting in early 2024, the company announced on Friday.According…
Celsius keeps bulking up its big-name influencer partners
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Celsius, the Florida-based energy-drink brand, seems to be in every corner store these days.The brand repositioned itself from a weight-loss drink to a…
Social media trends: Is there a PR strike we didn’t know about?
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers…
Google exec says company adjusted ad auctions to meet revenue goals
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.During the DOJ’s ongoing landmark antitrust trial against Google, a company executive said Google has hiked advertising prices to meet revenue goals.Jerry Dischler,…
Political advertising spend could reach a record $12 billion: report
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Citizens (and advertisers) in swing states should gird their loins: The 2024 election cycle could end up being the most expensive in American…
5 Ways Entrepreneurs Can Boost Their Visibility with Affiliate Marketing
Whether a company is in the early stages of its development or has a long history, online visibility is key to maintaining engagement with current and potential customers. Partner marketing plays a crucial role — not only because of transparent ways to measure the ROI and awareness but also because…
Congress is considering a controversial bill that could change what kids see online
In the fall of 2021, the Wall Street Journal reported on internal Facebook research leaked by whistleblower Frances Haugen detailing that the company knew Instagram was harmful to teenagers, but did little about it. Around that same time, Instagram acknowledged that it had recommended accounts promoting extreme dieting to accounts…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…