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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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How brands brought reality TV to life at BravoCon ’23
It’s been a #scandalous year over at Bravo—you only have to look at the Vanderpump Rules cheating scandal, “Scandoval,” and The Real Housewives of New York City’s “Cheesegate” for proof. But those moments can translate to big business for Bravo and its parent company, NBCUniversal, plus the company’s brand partners.That…
Close friends and brand enemies?
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
Advertisers are backing away from X—again
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Some brands are walking away from X after a Media Matters for America report found ads from…
The giant, round billboard in Las Vegas, explained
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.If you build a sphere, advertisers will come.That seems to be the lesson in Las Vegas, where…
TikTok users are increasingly using the app for news, research finds
Newsflash: Half of US adults are getting their news, at least sometimes, from social media, according to a new study of American news consumption habits from the Pew Research Center.Which social media, to be exact? According to the research, which surveyed 8,842 US adults between Sept. 25 and Oct. 1,…
GroupM and Google strike new Privacy Sandbox partnership
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Some advertisers will soon get to see how well Google’s cookie alternatives work.GroupM will collaborate with Google…
AllCity raises $9.4m from Andre Iguodala’s Mosaic fund
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.AllCity Network, a nationwide digital sports network that makes podcasts and videos, has raised $9.4 million in…
SiriusXM rebrands to get younger listeners tuning in
Radio has gone to the dogs…literally.As part of a rebranding initiative unveiled this week, the satellite radio turned audio company SiriusXM brought back its one-time mascot, the dog that used to appear on its logo years ago.The return of the dog, which the company has named Stella, is part of…
Social media trends: Dunkin’ and deinfluencing prevail
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
How womenswear brand Cider uses influencers—and Discord—to grow
When Yu Oppel co-founded the clothing brand Cider in 2020, she admits she didn’t have much marketing experience. The most relevant recent experience she had, she said, was as a product manager at online clothing retailer Dolls Kill.More than three years later, Oppel, who serves as Cider’s chief marketing officer,…
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