Your #1 guide to start a business and grow it the right way…
Search
Marketing
Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
Wake up with our popular morning roundup of the day's top military and defense stories
Stay Updated
Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
More Stories
Gen Zers can recognize brands based solely on ‘sonic memes,’ report says
Some Gen Zers can name a brand based on sound alone, according to a new report from sonic branding agency amp.The agency’s research and insights team analyzed the sonic branding work of 72 companies that Morning Consult previously found were most popular among Gen Z to see if sound might…
Losses lessen at Peacock as subscriber count reaches 28 million
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Peacock’s move to make customers sign up and pay up is working.NBCUniversal’s flagship streaming service added 4…
Some of the newest NBA jersey sponsors are brands you might not expect
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Every season is basketball season. Truly. The WNBA season ended Oct. 18, when the Las Vegas Aces…
Social media trends: There’s always gonna be another mountain
Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers are responding.Ski brand rebrand: A New York ski resort’s whimsical rebrand is being ill-received on the internet, with marketer and TikToker Ashwinn Krishnaswamy calling it “one of…
Meta’s earnings another sign of advertising rebound
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The ad rebound appears to be real.Yesterday, Meta reported record-breaking revenue in Q3, bringing in more than…
Bud Light notches win with UFC sponsorship
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Bud Light inked a multiyear deal with mixed martial arts league UFC to become its official beer…
Why some brands are embracing ‘fake out-of-home’
This summer, Maybelline took over public transportation in London and New York with giant mascara wands swiping larger-than-life eyelashes at Tube stops and long, purple buses roaring down Broadway. The videos went viral, with people calling them “top notch” and “the best ad ever.”Thing is, none of it actually happened.The…
Consumers are celebrating (and shopping for) the holidays like its 2019: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Holiday cheer is so back, at least according to Deloitte’s 2023 Holiday Retail Survey.The past few winters…
Google saw double-digit revenue growth in Q3
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Despite recent drama in Washington, DC, Google continued to print money last quarter.The company reported almost $77…
Heard at Advertising Week 2023
Advertising Week New York: We came, we saw, we conquered survived.The four-day conference last week was chock-full of, well, everything, including panels and keynotes from brands like Mattel and Netflix and topics ranging from women’s sports to the importance of food delivery. And in addition to some extremely long lines,…
Most Popular
Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…