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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Meta could soon charge users in EU for ad-free Instagram and Facebook
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Meta is pitching ad-free subscription tiers for Facebook and Instagram to European regulators, the Wall Street Journal…
Clean rooms have moved from buzzword to bottom line
Clean rooms are growing up. The former buzzword du jour of ad tech has matured, no longer just a shiny, new privacy tool, but something that can potentially help brands boost sales, advertisers told Marketing Brew.Two years ago, clients led with questions about data privacy. Today, they’re asking about how…
TikTok testing an ad-free subscription in Europe
Get marketing news you'll actually want to readHelping marketers make better decisionsIn the life cycle of apps, there seems to be a point where what was once ad-free becomes filled with ads in pursuit of monetization.As users have noticed more ads popping up on TikTok, the company is working on…
Coworking with Dina Rosenbloom
Get marketing news you'll actually want to readHelping marketers make better decisionsEach week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Dina Rosenbloom is CMO of Hairstory, a hair-care brand. Previously, she held marketing roles at companies including Unilever and Creed.What’s…
Reddit won’t let users opt out of personalized ads
Get marketing news you'll actually want to readHelping marketers make better decisionsReddit will no longer let users opt out of ad personalization, the company’s head of privacy and assurance wrote in a post on the platform.In the post, Jutta Williams said the “vast majority of redditors” won’t see any changes.…
Why more US leagues are embracing sponsored jersey patches, encroaching on ‘sacred’ real estate
Sports jerseys hold a special place in the hearts of athletes and fans. They’re hung at stadiums, worn around the world, and, in some cases, sold for $10 million.They’re also “walking advertisements,” according to Scott Jablonski, who’s worked at the NBA, NHL, and several other sports and entertainment companies throughout…
Why Bush’s Beans is investing in merch
Bush’s is selling Halloween costumes this year. Yes, the bean company. And it’s not even the brand’s first foray into fashion.The company has been in the merch game for a while, according to Kate Rafferty, its consumer experience brand manager. It has a “visitor center” in its home state of…
X lays off half of its election integrity staffers
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Something weird happening at Elon Musk’s X is about as predictable as the return of pumpkin-spiced coffee.This week, The Information reported that the…
How Colossal Media has kept art in advertising for the last 20 years
In recent years, many people have been asking, “Is it cake?” When it comes to billboards, there’s another age-old question: “Is it paint?”For anyone who’s ever seen hand-painted ads in cities like Atlanta, Chicago, or Portland, Oregon, chances are high that they were done by Colossal Media. The company began…
How to craft an effective affiliate marketing campaign for the holidays
On the third day of Christmas, my true love gave to me…Personalized promo codes, paid search keywords, and gift guides in a pear tree. Or something like that.By early fall, affiliate marketers tell us that most holiday marketing plans should be set or nearly set given things like publisher inventory…
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