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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Netflix’s ad tier has 15 million monthly active users
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Netflix’s ad-supported tier has 15 million monthly active users globally, the streamer announced Wednesday.The figure, which Netflix…
Marketers to spend most of holiday budgets in November: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The holiday season is right around the corner. Consider this a reminder that it’s time to start…
IP addresses may not be the post-cookie data solution adtech wanted
Beep. Beep. Beeeeeep. That’s the sound of the IP address as an identifier on life support.In mid-October, Google announced that it planned to begin experimenting with a feature that cloaks users’ IP addresses within its Chrome browser, following in the footsteps of Apple, which in 2021 began hiding user IP…
How brands celebrated Halloween this year
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Much like choosing a costume, Halloween campaigns can be masterfully executed or miss the mark. So which…
Lessons in NIL for marketers new to the space
It’s been more than two years since the first NIL deals went live, but some marketers still see the space as the “wild West,” as a few sports attorneys and marketers put it.Maybe that’s because the legal framework for NIL is still evolving: “The landscape was shifting as we learned…
Shifts at GroupM, 72andSunny, and more
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps the agency world’s biggest leadership changes, account wins and losses, reviews, acquisitions,…
WPP Q3 revenue fell amid tech sector weakness
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.WPP’s organic revenue fell in Q3, in large part due to spending pullbacks in the tech sector…
Coworking with Lauren Sallata
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
Why Pluto TV emphasized human-led curation in its fall campaign
Algorithmically generated programming recommendations are table stakes for streaming services. Pluto TV hopes its human touch is what makes it stand out.In a fall campaign that debuted earlier this month, the Paramount-owned streaming service opted to fictionalize the real-life people behind the programming of the free service’s lineup of channels…
Time spent watching television ads could fall nearly a quarter by 2027, according to forecast
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.It’s touch and go for the tube—at least for advertisers.In the US, time spent with television ads…
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