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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Behind the scenes of SiriusXM’s rebrand
One audio company is in the midst of a serious rebrand.Last month, SiriusXM shared its plans for a brand refresh that includes new content, tech, partnerships, and an upgraded app that became available to users Thursday. To accompany the roll-out, the brand has crafted new marketing assets, including a new…
Magna and OpenAP strike data deal for audience targeting
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Magna and advertising consortium OpenAP are partnering on an initiative to standardize television ad-buying across both digital…
Social media trends: FabFitFailure and campaign Cameos
Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers are responding.FabFitFlop? Earlier this week, subscription-box company FabFitFun started running an ad on X that said it was pledging “an additional $100k of X advertising in support…
ChatGPT and PepsiCo’s Starry were the fastest-growing brands of the year
ChatGPT was the fastest-growing brand of 2023, according to a new report.No, AI didn’t write it. Morning Consult’s analyst team did, after tracking the share of US adults who said they were considering purchasing from a brand in January versus the share who said the same in October in order…
A conversation with the CMO of Shake Shack
Before there were burgers in Jay Livingston’s life, there were bankers and boxes.Prior to his job as CMO of Shake Shack, Livingston began his career at Bank of America, where he worked in marketing for more than 20 years. When he was searching for his next role, Livingston told us…
Coworking with Gautam Mehandru
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
How Man City wins with fans
It hasn’t been easy to get many Americans to sit down to watch soccer matches outside of tentpole international events like the World Cup. But shows and movies about soccer? Well, that’s a different story.Manchester City FC knows the power that kind of programming can have on building its fandom…
10 new subcultures for marketers to consider when targeting Gen Z
Wake up, babe, new subcultures just dropped.Gen Zers can be hard to understand, making them tricky for marketers to target using traditional demographics. In fact, their “fluid and fragmented interests will make traditional audience segmentation obsolete,” according to Horizon Media.So the media agency’s Why Group intelligence center and affiliated social…
Authenticity wins with multicultural gift-givers, per report
The holiday season is upon us, and, after a rocky handful of years thanks to the pandemic, there are signs that consumers are eager to celebrate like it’s 2019 again—including spending on gifts. That doesn’t necessarily mean everyone will automatically flock to your brand (even if you pull off a…
Social media trends: Burlington soup factory
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
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