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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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How the NWSL’s CMO became obsessed with growing women’s soccer
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of the profiles here.In a conference room at the headquarters of the National Women’s Soccer League on Madison Avenue one afternoon in late October, Julie Haddon, the league’s chief marketing and…
Bluesky has more than 21 million users. Where does it go from here?
Bluesky may look like X. It might share a co-founder with X. And as some people flock to the platform amid changes to X, the comparisons to the platform formerly known as Twitter are perhaps inevitable.But Bluesky doesn’t want to be seen as an alternative to X at all, and…
How the specialty popcorn bucket is helping build out the theater experience
Move over, Barbenheimer—Glicked is upon us. Please secure an AR-enabled Gladiator arena popcorn bucket, or perhaps one shaped like a lantern for Wicked, to celebrate.That’s the habit that theater chains are trying to get movie fans accustomed to each time a major release rolls around.Since the pandemic upended the moviegoing…
Inside the making of one of Coca-Cola’s controversial holiday commercials
AI is coming for everything, even the Coca-Cola polar bears.Last week, Coca-Cola joined brands like Toys R Us and Under Armour and dove into the AI ad game, this time with a series of remakes of the soft-drink brand’s nostalgic “Holidays Are Coming” spot from 1995.Coke released three separate 60-second…
Amid a chaotic year, Paramount is scaling its ads business
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.With a merger, major executive departures, and layoffs, it’s been a chaotic year for Paramount—but its ads…
Poppi makes team sponsorship debut with the Los Angeles Lakers
For decades, big soft-drink companies like Coca-Cola and PepsiCo have been dominant sponsors of many of the biggest teams and leagues in the country. As healthier-for-you soda brands like Poppi and Olipop push into the sports space, they’re starting to face some competition from across the grocery aisle.Consider the case…
The Little League media landscape is looking increasingly big
Between overlapping international soccer tournaments, the Paris Olympics and Paralympics, and the US Open Tennis Championships, sports fans would be forgiven for expecting youth baseball to fly under the radar this summer.To the contrary, the Little League World Series Championship Game, which aired on ABC the day before the first…
Bluesky and Threads find opportunity as users and advertisers flee X
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.It’s been just over two years since Elon Musk bought Twitter, and as the platform has grown…
Brands are finding engaged, niche audiences on Substack
Before there were social media influencers, there were bloggers. But as more writers and creators create email newsletters about everything from cooking to fashion trends on platforms like Substack, it seems we’re coming full circle.“It’s the biggest new platform that I know of since I don’t even know,” Tiffany Lopinsky,…
Coworking with Sarah Collinson
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Sarah Collinson is CEO of Havas New York. She’s also worked at JOAN Creative, Anomaly, and adam&eveDDB.How would you describe your job to someone who doesn’t work in marketing? Like Mad…
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