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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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A year after ‘Barbie,’ branded content is all the rage in Hollywood
Over a year later, the Barbie movie is continuing to affect culture: The final scene of the film, which features Barbie going to a gynecologist, might have caused a spike in internet searches related to gynecology following the movie’s release, according to a recent study published in the journal JAMA…
Netflix deepens ad tech ties with clean rooms
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Netflix is getting further into the weeds of its advertising business.The world’s biggest streaming platform, which has…
What the first White House creator conference signals for election season
At the first White House Creator Economy Conference last week, President Biden called creators “the future” and joked about how he could be part of it.“You are the breakthrough in how we communicate,” he said. “And that’s why I invited you to the White House, because I’m looking for a…
Retail media networks are exploding, but they lack critical infrastructure
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Macy's isn’t just a place to buy prom dresses. It's also a place to buy ads: Last…
Hanes’s ad strategy is bursting at the seams with Amazon Prime Video and Freevee ads
Hanes has been around for decades and had a famed partnership with Michael Jordan spanning over 30 years. Despite the brand’s visibility, it faces serious competition: Brands like Nike and Under Armour sell undies and other clothing, while newer ventures like Skims and Parade have successfully profited within the industry.To…
Netflix gross media ad spend spiked 166% YoY in Q2: Guideline data
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Netflix is raking it in: The streamer saw a 166% jump in gross media ad spend in…
Adidas ads are outperforming Nike ads on TV, research shows
Sometimes, even Nike just can’t do it.So far this year, the sportswear brand is being outperformed by competitor Adidas when it comes to national TV ads, according to data from measurement company EDO. While Nike has run more spots than Adidas and spent roughly four times the amount, Adidas is…
Nike tops the inaugural Olympics Ad Meter
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Winning isn’t for everyone, Nike proclaims in its latest ad campaign—but Nike just won a gold medal.The…
Ad gamification is here
Everyone is playing games these days. No, we’re not talking about your dating life. We’re talking about major brands looking for ways to incorporate gaming into their advertising products.Take Disney, which recently rolled out two new “advergames” on Hulu and ESPN called Quiz Show and Beat the Clock. Quiz Show…
Women’s basketball league Unrivaled wants brands in its court
Unrivaled is getting an alley-oop from Ally Financial, which will be the first (and founding) brand partner for the new women’s basketball league that tips off in January 2025.The league is currently seeking to drum up brand and viewer interest at a time when women’s sports are bigger than ever.“I’ve…
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