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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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The best and worst rebrands of 2023, according to experts
Roll out a worldwide rebrand. Even with the most eye-catching new visual identity, your rebrand can’t get off the ground without a solid launch strategy. To help you capitalize on your global rebrand rollout, Frontify created this guide full of expert takes from every layer of the rebranding journey. Reintroduce…
Google beefs up Performance Max with more AI
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Google is putting a little more AI in its AI.The company’s previously announced generative AI advertising tools,…
How Sara Gotfredson built her career proving the value of women’s sports
This story is the first in a series on women leaders working to increase brand investment in women’s sports. Keep reading Marketing Brew for more profiles to come.When Sara Gotfredson first started selling sports ad inventory in 2001, brands hardly had any opportunity to run ads during women’s games, and…
MiQ acquires compliance platform Grasp
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.On Monday, the programmatic media buying agency MiQ acquired the compliance platform Grasp, the latest in a…
Hulu’s book-to-series titles are getting a boost from Barnes & Noble
For most viewers in the US, the Hulu drama series Black Cake wasn’t available on the streaming service until this week. But some bookworms got a slice of the show a few weeks early.The first two episodes of the Hulu original, an adaptation of the 2022 best-selling debut novel by…
YouTube gets serious about ad blockers
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Ad blockers that previously worked on YouTube are heading to the software farm upstate.Google has begun a…
CBS is ‘virtually sold out’ of ad slots for Super Bowl 58
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Still hoping to snap up a Super Bowl ad slot for 2024? You’re probably out of luck.CBS…
Social media platform use is steady, except on X: report
Social media: can’t live with it, can’t live without it.Since last November, Why Group, Horizon Media’s behavioral science practice, has been tracking trust in social media platforms relative to current events with monthly surveys of around 1,000 Americans. The latest edition of its Social Media Trust Tracker covers data from…
Amazon rolls out new ad offerings for Fire TV
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Amazon Fire TV is rolling out new options for advertisers as connected TV investment continues to climb.The…
A challenger fantasy sports brand plans to take on the big dogs
The world of fantasy sports is dog-eat-dog—and not just for those managing fantasy teams. For brands that operate fantasy platforms, it’s a competitive space, especially given the dominance of major sports media companies like ESPN and Yahoo and sportsbooks like FanDuel and DraftKings. But there’s at least one underdog with…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
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