Marketing

Zillow Gone Wild is the gift that keeps on giving for the brand

Marketing 7 Min Read

Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV

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Marketing 4 Min Read

Tech clients are breaking up with ad agencies

In 2023, the American workforce probably saw more slashes than A Nightmare on Elm Street, with several sectors, including the tech industry, laying off scores of workers as part of widespread cost-cutting measures. Over in ad land, major agency holding companies felt the squeeze, too. Several holding companies reported a

Marketing 6 Min Read

How Ally made this year’s Super Bowl all about women

Ahead of this year’s Super Bowl, a group of more than 100 CMOs, media execs, and leaders from sports teams and leagues like the NWSL, MLS, and Nascar met for lunch at a pop-up restaurant in Las Vegas to discuss something other than the big game.Instead, participants were focused on

Marketing 6 Min Read

All things AI with Amanda Cole

Amanda Cole is the chief marketing officer of Bloomreach, an e-commerce personalization software company. She’s joining Marketing Brew next week at our event, The Marketer’s (Early) Guide to AI.Ahead of the event, we had Cole tell us a little bit about how she and Bloomreach are using AI, and what

Marketing 6 Min Read

All things AI with Melissa Waters

Melissa Waters is the chief marketing officer of Upwork. She’s joining Marketing Brew next week at our event, The Marketer’s (Early) Guide to AI.Ahead of the event, we had Waters tell us a little bit about how she and Upwork are using AI, and what her thoughts are on the

Marketing 4 Min Read

All things AI with Sarah Stringer

Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Sarah Stringer is the EVP, head of innovation and US media partnerships at Dentsu. She’s joining Marketing

Marketing 6 Min Read

All things AI with Jennifer Kattula

Jennifer Kattula is the GM of global marketing at Microsoft Advertising. She’s joining Marketing Brew next week at our event, The Marketer’s (Early) Guide to AI.Ahead of the event, we had Kattula tell us a little bit about how she and Microsoft Advertising are using AI, and what her thoughts

Marketing 2 Min Read

red carpet chaos and lip gloss phone cases

Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took

Marketing 5 Min Read

Why we’re still humming Temu’s Super Bowl ad jingle

Within 15 minutes of listening, Simon Kringel found himself humming a Super Bowl ad.“Ooh, ooh, Temu…Ooh, ooh, Temu, all of my wishes came true.”“It was pretty immediate,” Kringel, founder and director of unmute, a creative sound agency that has worked with clients like Lego and eBay, told Marketing Brew. “It

Marketing 3 Min Read

How agencies are trying out Amazon Prime Video ads

Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.It’s Amazon’s world, and we’re just living in it.A few weeks ago, the e-commerce juggernaut debuted ads

Marketing 4 Min Read

How beauty brands’ advertisements at the Super Bowl paid off

Taylor Swift wasn’t an almost-guaranteed guest at this year’s Super Bowl until the Chiefs beat the Ravens last month. But that didn’t stop people from attributing her presence to the influx of beauty advertisers during the game.Brands like e.l.f. Cosmetics, CeraVe, and Dove all aired national ads this year, while

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