Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
In 2023, the American workforce probably saw more slashes than A Nightmare on Elm Street, with several sectors, including the tech industry, laying off scores of workers as part of widespread cost-cutting measures. Over in ad land, major agency holding companies felt the squeeze, too. Several holding companies reported a…
Ahead of this year’s Super Bowl, a group of more than 100 CMOs, media execs, and leaders from sports teams and leagues like the NWSL, MLS, and Nascar met for lunch at a pop-up restaurant in Las Vegas to discuss something other than the big game.Instead, participants were focused on…
Amanda Cole is the chief marketing officer of Bloomreach, an e-commerce personalization software company. She’s joining Marketing Brew next week at our event, The Marketer’s (Early) Guide to AI.Ahead of the event, we had Cole tell us a little bit about how she and Bloomreach are using AI, and what…
Melissa Waters is the chief marketing officer of Upwork. She’s joining Marketing Brew next week at our event, The Marketer’s (Early) Guide to AI.Ahead of the event, we had Waters tell us a little bit about how she and Upwork are using AI, and what her thoughts are on the…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Sarah Stringer is the EVP, head of innovation and US media partnerships at Dentsu. She’s joining Marketing…
Jennifer Kattula is the GM of global marketing at Microsoft Advertising. She’s joining Marketing Brew next week at our event, The Marketer’s (Early) Guide to AI.Ahead of the event, we had Kattula tell us a little bit about how she and Microsoft Advertising are using AI, and what her thoughts…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
Within 15 minutes of listening, Simon Kringel found himself humming a Super Bowl ad.“Ooh, ooh, Temu…Ooh, ooh, Temu, all of my wishes came true.”“It was pretty immediate,” Kringel, founder and director of unmute, a creative sound agency that has worked with clients like Lego and eBay, told Marketing Brew. “It…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.It’s Amazon’s world, and we’re just living in it.A few weeks ago, the e-commerce juggernaut debuted ads…
Taylor Swift wasn’t an almost-guaranteed guest at this year’s Super Bowl until the Chiefs beat the Ravens last month. But that didn’t stop people from attributing her presence to the influx of beauty advertisers during the game.Brands like e.l.f. Cosmetics, CeraVe, and Dove all aired national ads this year, while…
In a declining economy, startups face an uphill battle when it comes to securing funding.…
With all of the recent news about artificial intelligence (AI), it got me thinking about…
A while back, I took a couple of my grandchildren on a tour of the…
Startups face numerous challenges on their journey to success, and failing to overcome any one…
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