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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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SiriusXM rebrands to get younger listeners tuning in
Radio has gone to the dogs…literally.As part of a rebranding initiative unveiled this week, the satellite radio turned audio company SiriusXM brought back its one-time mascot, the dog that used to appear on its logo years ago.The return of the dog, which the company has named Stella, is part of…
Social media trends: Dunkin’ and deinfluencing prevail
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
How womenswear brand Cider uses influencers—and Discord—to grow
When Yu Oppel co-founded the clothing brand Cider in 2020, she admits she didn’t have much marketing experience. The most relevant recent experience she had, she said, was as a product manager at online clothing retailer Dolls Kill.More than three years later, Oppel, who serves as Cider’s chief marketing officer,…
Meta restricts some AI use in political ads ahead of 2024 election
Generative AI tools are all the rage in the ad world—but there are some places where they won’t be an option.Meta is restricting AI usage in political advertisements on its platform beginning next year, the company announced this week via blog post. The new measures entirely ban advertisers from using…
How the streamers are stacking up, year-end edition
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.In the world of streaming, it’s not a competition. Just kidding! It definitely is.Now that we’re through…
The IAB Tech Lab is seeking comment on a new data deletion framework
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The IAB Tech Lab is asking everyone to get on the same page when it comes to…
look inward before weighing in on politics
Jumpscare alert: It’s about time to start thinking about how the 2024 presidential election might play into brand strategy.But for some brands, the answer might be not at all. According to Morning Consult’s “Election Playbook” for brands, the majority of American adults (53%) said corporations shouldn’t involve themselves in political…
Peacock brings shoppable ads to the ‘Below Deck’ franchise
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.If you’ve ever watched Below Deck and found fashion inspo in Captain Sandy, then boy, do we…
For e.l.f. Cosmetics, Jennifer Coolidge is the gift that keeps on giving
Nine months after Super Bowl 57, there aren’t many people who are still talking about it—with the exception of the e.l.f. Cosmetics marketing team (and the Kelce family, probably).The beauty brand first partnered with The White Lotus actor Jennifer Coolidge for its Super Bowl ad earlier this year, a 30-second…
Coworking with Khalid El Khatib
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Khalid El Khatib is CMO of Stack Overflow, an online community for developers.Favorite project you’ve worked on? Since I started at Stack Overflow in 2018, I’ve had the privilege of running…
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