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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Tech clients are breaking up with ad agencies
In 2023, the American workforce probably saw more slashes than A Nightmare on Elm Street, with several sectors, including the tech industry, laying off scores of workers as part of widespread cost-cutting measures. Over in ad land, major agency holding companies felt the squeeze, too. Several holding companies reported a…
How Ally made this year’s Super Bowl all about women
Ahead of this year’s Super Bowl, a group of more than 100 CMOs, media execs, and leaders from sports teams and leagues like the NWSL, MLS, and Nascar met for lunch at a pop-up restaurant in Las Vegas to discuss something other than the big game.Instead, participants were focused on…
All things AI with Amanda Cole
Amanda Cole is the chief marketing officer of Bloomreach, an e-commerce personalization software company. She’s joining Marketing Brew next week at our event, The Marketer’s (Early) Guide to AI.Ahead of the event, we had Cole tell us a little bit about how she and Bloomreach are using AI, and what…
All things AI with Melissa Waters
Melissa Waters is the chief marketing officer of Upwork. She’s joining Marketing Brew next week at our event, The Marketer’s (Early) Guide to AI.Ahead of the event, we had Waters tell us a little bit about how she and Upwork are using AI, and what her thoughts are on the…
All things AI with Sarah Stringer
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Sarah Stringer is the EVP, head of innovation and US media partnerships at Dentsu. She’s joining Marketing…
All things AI with Jennifer Kattula
Jennifer Kattula is the GM of global marketing at Microsoft Advertising. She’s joining Marketing Brew next week at our event, The Marketer’s (Early) Guide to AI.Ahead of the event, we had Kattula tell us a little bit about how she and Microsoft Advertising are using AI, and what her thoughts…
red carpet chaos and lip gloss phone cases
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
Why we’re still humming Temu’s Super Bowl ad jingle
Within 15 minutes of listening, Simon Kringel found himself humming a Super Bowl ad.“Ooh, ooh, Temu…Ooh, ooh, Temu, all of my wishes came true.”“It was pretty immediate,” Kringel, founder and director of unmute, a creative sound agency that has worked with clients like Lego and eBay, told Marketing Brew. “It…
How agencies are trying out Amazon Prime Video ads
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.It’s Amazon’s world, and we’re just living in it.A few weeks ago, the e-commerce juggernaut debuted ads…
How beauty brands’ advertisements at the Super Bowl paid off
Taylor Swift wasn’t an almost-guaranteed guest at this year’s Super Bowl until the Chiefs beat the Ravens last month. But that didn’t stop people from attributing her presence to the influx of beauty advertisers during the game.Brands like e.l.f. Cosmetics, CeraVe, and Dove all aired national ads this year, while…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Startups face numerous challenges on their journey to success, and failing to overcome any one…