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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Stan(ley)s and Nathan for ‘Anyone But You’
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
What professional namers think about X
Roll out a worldwide rebrand. Even with the most eye-catching new visual identity, your rebrand can’t get off the ground without a solid launch strategy. To help you capitalize on your global rebrand rollout, Frontify created this guide full of expert takes from every layer of the rebranding journey. Reintroduce…
Why Pepsi brought back its biggest spokesman to promote its smallest drink
Pepsi’s latest campaign is for all the short kings out there, even though it stars Shaquille O’Neal.As part of an ongoing 125th anniversary celebration, the soft-drink brand is taking a look back at some of the most significant moments in its history. That includes partnerships with big celebrities, and Shaq,…
How brands brought reality TV to life at BravoCon ’23
It’s been a #scandalous year over at Bravo—you only have to look at the Vanderpump Rules cheating scandal, “Scandoval,” and The Real Housewives of New York City’s “Cheesegate” for proof. But those moments can translate to big business for Bravo and its parent company, NBCUniversal, plus the company’s brand partners.That…
Close friends and brand enemies?
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
Advertisers are backing away from X—again
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Some brands are walking away from X after a Media Matters for America report found ads from…
The giant, round billboard in Las Vegas, explained
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.If you build a sphere, advertisers will come.That seems to be the lesson in Las Vegas, where…
TikTok users are increasingly using the app for news, research finds
Newsflash: Half of US adults are getting their news, at least sometimes, from social media, according to a new study of American news consumption habits from the Pew Research Center.Which social media, to be exact? According to the research, which surveyed 8,842 US adults between Sept. 25 and Oct. 1,…
GroupM and Google strike new Privacy Sandbox partnership
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Some advertisers will soon get to see how well Google’s cookie alternatives work.GroupM will collaborate with Google…
AllCity raises $9.4m from Andre Iguodala’s Mosaic fund
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.AllCity Network, a nationwide digital sports network that makes podcasts and videos, has raised $9.4 million in…
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